---
title: "Best Referral Software - 2026 Reviews & Pricing"
description: "Find the best Referral Management Software for your organization. Compare top Referral Management Software systems with customer reviews, pricing, and free demos."
source_url: "https://www.softwareadvice.com/referral-management/"
page_type: "category"
language: "en"
---

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Referral Software

Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee.

# Best Referral Software of 2026

Updated October 28, 2026

Written by [Preksha Buttan](https://www.softwareadvice.com/resources/author/pbuttan/)

Writer

Edited by [Ayush Dixit](https://www.softwareadvice.com/resources/author/ayush-dixit/)

Content Editor

On this page

1.  FrontRunners
2.  Popular Comparisons
3.  Buyers Guide
4.  Related Software

Filter products

125 results

### Compare Products

Showing 1 - 25 of 125 products

#### Company Size

-   Self-Employed
    
-   2-10
    
-   11-50
    
-   51-200
    
-   201-500
    
-   501-1000
    
-   1000+
    

#### Pricing Options

-   $$$$$
    
-   $$$$$
    
-   $$$$$
    
-   $$$$$
    
-   $$$$$
    

### Compare Products

Sort by

**Sponsored**: Sorts listings by software vendors running active bidding campaigns, from the highest to lowest bid. Vendors who have paid for placement have a ‘Visit Website’ button, whereas unpaid vendors have a ‘Learn More’ button.  
  
**Reviews**: Sorts listings by the number of user reviews we have published, greatest to least.  
  
**Average Rating**: Sorts listings by overall star rating based on user reviews, highest to lowest.  
  
**Alphabetically (A-Z)**: Sorts listings by product name from A to Z.

4.84

[(561)](https://www.softwareadvice.com/crm/tremendous-rewards-profile/reviews/)

Best for:Small businesses

Software Advice Summary

Tremendous is the global payouts platform for businesses sending gift cards and money at scale. Trusted by 20,000+ leading organizations, Tremendous has delivered billions in... [Read more](https://www.softwareadvice.com/crm/tremendous-rewards-profile/)

### Best rated features:

Customer Activity Tracking

5.0

Promotions Management

5.0

Referral Templates

5.0

Transaction History

5.0

### Worst rated features:

Campaign Analytics

3.0

Multi-Channel Communication

3.7

[See all features](https://www.softwareadvice.com/crm/tremendous-rewards-profile/#key-features)

4.12

[(26)](https://www.softwareadvice.com/referral-management/ambassador-profile/)

Software Advice Summary

Ambassador is a cloud-based referral platform that helps businesses in IT, fashion, healthcare, retail, real estate, insurance, hospitality, and other sectors track referral... [Read more](https://www.softwareadvice.com/referral-management/ambassador-profile/)

### Best rated features:

Campaign Management

1.0

Multi-Channel Marketing

1.0

ROI Tracking

1.0

Rewards Management

1.0

### Worst rated features:

Referral Tracking

1.0

Referral Templates

1.0

Third-Party Integrations

1.0

Lead Engagement

1.0

[See all features](https://www.softwareadvice.com/referral-management/ambassador-profile/#key-features)

[UpPromote: Affiliate Marketing](https://www.softwareadvice.com/affiliate/affiliate-marketing-by-secomapp-profile/)

4.89

[(217)](https://www.softwareadvice.com/affiliate/affiliate-marketing-by-secomapp-profile/reviews/)

Best for:Campaign Analytics

Software Advice Summary

UpPromote is the #1-rated affiliate and influencer marketing solution on Shopify, trusted by 250,000+ merchants worldwide. Built natively for Shopify and Shopify Plus, UpPromote... [Read more](https://www.softwareadvice.com/affiliate/affiliate-marketing-by-secomapp-profile/)

### Best rated features:

Monitoring

5.0

Data Import/Export

5.0

Categorization/Grouping

5.0

Real-Time Data

5.0

### Worst rated features:

Electronic Payments

3.0

[See all features](https://www.softwareadvice.com/affiliate/affiliate-marketing-by-secomapp-profile/#key-features)

### Basic

$29.99/month

[See full pricing details](https://www.softwareadvice.com/affiliate/affiliate-marketing-by-secomapp-profile/#pricing-and-plans)

[Kangaroo](https://www.softwareadvice.com/contest/kangaroo-profile/)

4.86

[(262)](https://www.softwareadvice.com/contest/kangaroo-profile/reviews/)

Best for:Ease of use

Software Advice Summary

Kangaroo is a cloud-based loyalty and marketing management platform designed for retail businesses of all sizes that offers membership management, corporate memberships, gift... [Read more](https://www.softwareadvice.com/contest/kangaroo-profile/)

### Best rated features:

Customizable Questions

5.0

Customizable Fields

5.0

Sweepstakes

5.0

Customer History

5.0

### Worst rated features:

Segmentation

2.5

Contact Database

3.7

[See all features](https://www.softwareadvice.com/contest/kangaroo-profile/#key-features)

### Core

$79.00/month

The Core Plan is perfect for small businesses ready to launch their first loyalty program. It includes all the essential features like point-based rewards, redemptions, and basic integrations — everything you need to start engaging customers and driving repeat visits. No tech skills required. Includes a 30-day free trial so you can test it risk-free and see results fast. Simple, powerful, and designed to grow customer retention from day one.... [Read more](https://www.softwareadvice.com/contest/kangaroo-profile/#pricing-and-plans)

### Plus

$199.00/month

The Plus Plan is built for growing brands that want more than just loyalty — it’s your all-in-one toolkit for acquiring, engaging, and retaining customers. Unlock powerful features like referral programs, marketing automation, and audience segmentation to drive deeper connections and faster growth. Ideal for businesses expanding across multiple locations or sales channels. Includes a 30-day free trial so you can explore the impact risk-free and start scaling smarter.... [Read more](https://www.softwareadvice.com/contest/kangaroo-profile/#pricing-and-plans)

### Elite

$399.00/month

The Elite Plan is designed for established brands that need full control and flexibility. Get access to advanced features like white-labeling, custom branding, API integrations, AI-powered campaigns, and deep analytics — all tailored to support complex, multi-location operations. Ideal for businesses that demand a fully customized, seamless loyalty experience across every customer touchpoint.... [Read more](https://www.softwareadvice.com/contest/kangaroo-profile/#pricing-and-plans)

[See full pricing details](https://www.softwareadvice.com/contest/kangaroo-profile/#pricing-and-plans)

[InviteReferrals](https://www.softwareadvice.com/marketing/invitereferrals-profile/)

4.93

[(182)](https://www.softwareadvice.com/marketing/invitereferrals-profile/reviews/)

Best for:Value for money

Software Advice Summary

InviteReferrals is a cloud-based solution designed to help online businesses of all sizes manage customer referral programs through mobile applications and social sharing tools.... [Read more](https://www.softwareadvice.com/marketing/invitereferrals-profile/)

### Best rated features:

Loyalty Program

5.0

Reporting/Analytics

5.0

Banner Management

5.0

Multi Level Marketing (MLM)

5.0

### Worst rated features:

Contact Management

3.5

Employee Referral Management

3.6

Lead Engagement

3.8

[See all features](https://www.softwareadvice.com/marketing/invitereferrals-profile/#key-features)

### Basic

$99.00/month

[See full pricing details](https://www.softwareadvice.com/marketing/invitereferrals-profile/#pricing-and-plans)

[Okendo](https://www.softwareadvice.com/customer-loyalty/okendo-profile/)

4.86

[(241)](https://www.softwareadvice.com/customer-loyalty/okendo-profile/reviews/)

Best for:Review Monitoring

Software Advice Summary

Okendo is the customer marketing platform that helps Shopify brands turn shoppers into Superfans. By unifying Reviews, Loyalty, Referrals, Quizzes, and Surveys, Okendo makes it... [Read more](https://www.softwareadvice.com/customer-loyalty/okendo-profile/)

### Best rated features:

Ratings/Reviews

5.0

Email Reminders

5.0

API

4.9

Review Monitoring

4.8

### Worst rated features:

Reporting & Statistics

3.3

Data Import/Export

3.5

Customizable Reports

3.7

[See all features](https://www.softwareadvice.com/customer-loyalty/okendo-profile/#key-features)

### Essential

$19.00/month

The plan is for new stores wanting to drive sales with social proof.

### Growth

$119.00/month

The plan is for stores ready to accelerate review & UGC generation.

### Power

$299.00/month

The plan is for fast-growing brands with integrated tech-stacks & customization needs.

[See full pricing details](https://www.softwareadvice.com/customer-loyalty/okendo-profile/#pricing-and-plans)

[ClientCircle](https://www.softwareadvice.com/customer-communications-mngt/rocket-referrals-profile/)

4.91

[(121)](https://www.softwareadvice.com/customer-communications-mngt/rocket-referrals-profile/reviews/)

Best for:Customer support

Software Advice Summary

ClientCircle is complete suite of sales, marketing, and communications tools and services that help insurance agencies grow. We help insurance agents manage the full customer... [Read more](https://www.softwareadvice.com/customer-communications-mngt/rocket-referrals-profile/)

### Best rated features:

Negative Feedback Management

5.0

Review Notification

5.0

Contact Management

5.0

Chat/Messaging

5.0

[See all features](https://www.softwareadvice.com/customer-communications-mngt/rocket-referrals-profile/#key-features)

[AiTrillion](https://www.softwareadvice.com/customer-advocacy/aitrillion-profile/)

4.92

[(77)](https://www.softwareadvice.com/customer-advocacy/aitrillion-profile/reviews/)

Software Advice Summary

AiTrillion is an all-in-one marketing automation platform to boost the impact of eCommerce marketing across the entire customer lifecycle by leveraging user data, automation,... [Read more](https://www.softwareadvice.com/customer-advocacy/aitrillion-profile/)

### Best rated features:

Real-Time Reporting

5.0

Performance Metrics

5.0

Customizable Fields

5.0

Email Management

5.0

### Worst rated features:

Gamification

4.0

Engagement Tracking

4.0

Customizable Templates

4.0

Social Marketing

4.0

[See all features](https://www.softwareadvice.com/customer-advocacy/aitrillion-profile/#key-features)

[Smile.io](https://www.softwareadvice.com/customer-loyalty/smile-io-profile/)

4.87

[(67)](https://www.softwareadvice.com/customer-loyalty/smile-io-profile/reviews/)

Software Advice Summary

Smile.io is the leading loyalty platform built for scaling and enterprise commerce brands on Shopify Plus. Powering programs for over 100,000 merchants, Smile helps brands turn... [Read more](https://www.softwareadvice.com/customer-loyalty/smile-io-profile/)

### Best rated features:

Customer Profiles

5.0

Incentive Management

5.0

ROI Tracking

5.0

Dashboard

5.0

### Worst rated features:

Transaction History

4.0

[See all features](https://www.softwareadvice.com/customer-loyalty/smile-io-profile/#key-features)

### Free

$0.00

Launch a basic loyalty program with points and referrals for up to 200 monthly orders. It's perfect for smaller stores just getting started.... [Read more](https://www.softwareadvice.com/customer-loyalty/smile-io-profile/#pricing-and-plans)

### Essential

$15.00/month

Everything you need to create an on-brand program your customers will love.

### Standard

$79.00/month

For new stores building their first customer base

[See full pricing details](https://www.softwareadvice.com/customer-loyalty/smile-io-profile/#pricing-and-plans)

[NiceJob](https://www.softwareadvice.com/review-management/nicejob-profile/)

4.86

[(203)](https://www.softwareadvice.com/review-management/nicejob-profile/reviews/)

Best for:Features

Software Advice Summary

NiceJob is an AI growth platform and reputation marketing software for service businesses. Most owners know that reviews, referrals, and repeat customers drive growth, but few have... [Read more](https://www.softwareadvice.com/review-management/nicejob-profile/)

### Best rated features:

Communication Management

5.0

Social Media Monitoring

5.0

Complaint Monitoring

5.0

Loyalty Program

5.0

### Worst rated features:

Reporting & Statistics

3.0

Alerts/Notifications

3.0

Activity Dashboard

4.0

[See all features](https://www.softwareadvice.com/review-management/nicejob-profile/#key-features)

### Starter

$75.00/month

Everything a service business needs to build a strong online reputation: automated text and email review requests, website review widgets, automatic posting to social media, staff review rankings, and a reviews Microsite built to show up on Google and AI search. ✓ Reviews – SMS & email review requests ✓ Social Proof – review widgets for your website ✓ Social Sharing – auto-post to social ✓ Team Leaderboard – staff review rankings ✓ Microsite – your own reviews page... [Read more](https://www.softwareadvice.com/review-management/nicejob-profile/#pricing-and-plans)

### Pro

$125.00/month

All Starter features, plus the tools that turn a great reputation into repeat revenue: rebooking reminders for past customers, referral campaigns, email marketing with AI-written copy, automatic review replies, NPS surveys, and real-time competitor tracking. ✓ Repeats – win back past customers ✓ Referrals – customer referral campaigns ✓ Broadcasts – email marketing ✓ AI Replies – auto-written review replies ✓ NPS Surveys – measure customer loyalty ✓ Competitive Intel – track your competitors... [Read more](https://www.softwareadvice.com/review-management/nicejob-profile/#pricing-and-plans)

[See full pricing details](https://www.softwareadvice.com/review-management/nicejob-profile/#pricing-and-plans)

[Great Recruiters](https://www.softwareadvice.com/hr/great-recruiters-profile/)

4.92

[(51)](https://www.softwareadvice.com/hr/great-recruiters-profile/reviews/)

Software Advice Summary

Great Recruiters is a cloud-based platform that helps businesses of all sizes streamline reputation and experience management operations. It enables employees to convert... [Read more](https://www.softwareadvice.com/hr/great-recruiters-profile/)

### Best rated features:

Job Posting

5.0

Candidate Management

5.0

Interview Management

5.0

Search/Filter

5.0

[See all features](https://www.softwareadvice.com/hr/great-recruiters-profile/#key-features)

[Omnistar Affiliate](https://www.softwareadvice.com/affiliate/omnistar-affiliate-profile/)

4.88

[(74)](https://www.softwareadvice.com/affiliate/omnistar-affiliate-profile/reviews/)

Software Advice Summary

Omnistar Affiliate is a cloud-based customer referral solution designed to help businesses manage affiliate programs for promoting products and services across digital platforms.... [Read more](https://www.softwareadvice.com/affiliate/omnistar-affiliate-profile/)

### Best rated features:

Affiliate Management

5.0

Campaign Management

5.0

Commission Management

5.0

Rewards Management

5.0

[See all features](https://www.softwareadvice.com/affiliate/omnistar-affiliate-profile/#key-features)

### Basic

$47.00/month

This plan comes with a 15 days free trial. You can avail this plan at $32.5 monthly if you buy the annual subscription.... [Read more](https://www.softwareadvice.com/affiliate/omnistar-affiliate-profile/#pricing-and-plans)

### Professional

$97.00/month

This plan comes with a 15 days free trial. You can avail this plan at $67.09 monthly if you buy the annual subscription.... [Read more](https://www.softwareadvice.com/affiliate/omnistar-affiliate-profile/#pricing-and-plans)

[See full pricing details](https://www.softwareadvice.com/affiliate/omnistar-affiliate-profile/#pricing-and-plans)

[goHappy](https://www.softwareadvice.com/survey/gohappy-profile/)

4.94

[(35)](https://www.softwareadvice.com/survey/gohappy-profile/reviews/)

Software Advice Summary

goHappy is an engagement platform that allows companies to easily connect and engage with their frontline employees to increase productivity and improve retention. goHappy... [Read more](https://www.softwareadvice.com/survey/gohappy-profile/)

### Best rated features:

Real-Time Reporting

5.0

Search/Filter

5.0

Access Controls/Permissions

5.0

Chat/Messaging

5.0

[See all features](https://www.softwareadvice.com/survey/gohappy-profile/#key-features)

[Referrizer](https://www.softwareadvice.com/marketing/referrizer-profile/)

4.80

[(197)](https://www.softwareadvice.com/marketing/referrizer-profile/reviews/)

Best for:Mass Texting

Software Advice Summary

Referrizer is a marketing automation solution designed to help businesses acquire new customers and manage recurring purchases, communication, referral, reputation and more. The... [Read more](https://www.softwareadvice.com/marketing/referrizer-profile/)

### Best rated features:

Drip Campaigns

5.0

API

5.0

Mass Texting

4.9

Multi-Channel Marketing

4.9

### Worst rated features:

Autoresponders

4.0

[See all features](https://www.softwareadvice.com/marketing/referrizer-profile/#key-features)

### Free

$0.00/month

### Reputation LITE

$99.00/month

This plan offers a 15-day free trial and costs $79/month when billed annually.

### Reputation MAX

$199.00/month

This plan offers a 30-day free trial and costs $119/month when billed annually.

[See full pricing details](https://www.softwareadvice.com/marketing/referrizer-profile/#pricing-and-plans)

[TapMango](https://www.softwareadvice.com/customer-experience/tapmango-profile/)

4.79

[(186)](https://www.softwareadvice.com/customer-experience/tapmango-profile/reviews/)

Best for:Value for money

Software Advice Summary

TapMango is a cloud-based customer loyalty platform that assists retail stores and restaurants with rewards and promotions management. Key features include customer experience... [Read more](https://www.softwareadvice.com/customer-experience/tapmango-profile/)

### Best rated features:

Mass Texting

5.0

Order Management

5.0

Point of Sale (POS)

5.0

Delivery Estimate

5.0

[See all features](https://www.softwareadvice.com/customer-experience/tapmango-profile/#key-features)

[Trackdesk](https://www.softwareadvice.com/referral-management/trackdesk-profile/)

4.81

[(140)](https://www.softwareadvice.com/referral-management/trackdesk-profile/reviews/)

Best for:Small businesses

Software Advice Summary

Trackdesk is affiliate management software built for scalability, transparency, and growth. It enables businesses to launch, manage, track, and optimize affiliate, referral,... [Read more](https://www.softwareadvice.com/referral-management/trackdesk-profile/)

### Best rated features:

Activity Dashboard

5.0

Visual Analytics

5.0

User Management

5.0

Campaign Analytics

5.0

### Worst rated features:

API

1.0

Advertising Management

2.0

[See all features](https://www.softwareadvice.com/referral-management/trackdesk-profile/#key-features)

### Affiliate Program Plans

$249.00/month

Tailored for companies looking to launch and scale their affiliate, referral, or partnership programs. 14-day free trial is available. Plans include:... [Read more](https://www.softwareadvice.com/referral-management/trackdesk-profile/#pricing-and-plans)

### Affiliate Network & Agency Plans

$499.00/month

Designed for affiliate networks and agencies managing multiple advertisers, partners, and offers. 14-day free trial is available. Plans include:... [Read more](https://www.softwareadvice.com/referral-management/trackdesk-profile/#pricing-and-plans)

[See full pricing details](https://www.softwareadvice.com/referral-management/trackdesk-profile/#pricing-and-plans)

[Everflow](https://www.softwareadvice.com/affiliate/everflow-profile/)

4.88

[(40)](https://www.softwareadvice.com/affiliate/everflow-profile/reviews/)

Software Advice Summary

Everflow is a partner marketing solution that helps businesses streamline processes related to performance monitoring, payment processing, impression tracking and more on a... [Read more](https://www.softwareadvice.com/affiliate/everflow-profile/)

### Best rated features:

Contact Management

5.0

Third-Party Integrations

5.0

Fraud Detection

5.0

Email Templates

5.0

### Worst rated features:

Multi-Campaign

4.0

[See all features](https://www.softwareadvice.com/affiliate/everflow-profile/#key-features)

### Everflow - Partner Marketing Platform

Custom

Pricing available upon request

Get a platform for managing all partnerships, tracking all marketing channel, and understand what drives your revenue and performance. Your plan comes with unlimited platform access for your team and partners.... [Read more](https://www.softwareadvice.com/affiliate/everflow-profile/#pricing-and-plans)

### Everflow+

Custom

Pricing available upon request

Contact sales team for pricing details.

[See full pricing details](https://www.softwareadvice.com/affiliate/everflow-profile/#pricing-and-plans)

[Referral Factory](https://www.softwareadvice.com/influencer-marketing/referral-factory-profile/)

4.83

[(162)](https://www.softwareadvice.com/influencer-marketing/referral-factory-profile/reviews/)

Best for:Small businesses

Software Advice Summary

Referral Factory is referral marketing software for mid-market companies, enterprise teams and multi-location businesses that need to launch, manage and scale customer referral... [Read more](https://www.softwareadvice.com/influencer-marketing/referral-factory-profile/)

### Best rated features:

Multi-Campaign

5.0

Real-Time Analytics

5.0

Fraud Detection

5.0

Activity Dashboard

5.0

### Worst rated features:

Customizable Branding

3.0

[See all features](https://www.softwareadvice.com/influencer-marketing/referral-factory-profile/#key-features)

### Basic

$200.00/month

### Pro

$400.00/month

### Enterprise

$1,000.00/month

[See full pricing details](https://www.softwareadvice.com/influencer-marketing/referral-factory-profile/#pricing-and-plans)

[Circlewise](https://www.softwareadvice.com/marketing/circlewise-profile/)

4.84

[(49)](https://www.softwareadvice.com/marketing/circlewise-profile/reviews/)

Software Advice Summary

Circlewise is an affiliate marketing platform designed to help businesses improve partnerships with affiliates through offer management, conversion tracking, fraud protection and... [Read more](https://www.softwareadvice.com/marketing/circlewise-profile/)

### Basic

€375.00/month

[See full pricing details](https://www.softwareadvice.com/marketing/circlewise-profile/#pricing-and-plans)

[Tracknow](https://www.softwareadvice.com/affiliate/tracknow-profile/)

4.95

[(19)](https://www.softwareadvice.com/affiliate/tracknow-profile/)

Software Advice Summary

Tracknow is an affiliate software solution. With Tracknow, you can build tailored affiliate software for businesses of all sizes and across all market industries. ✓ Enjoy a 14-day... [Read more](https://www.softwareadvice.com/affiliate/tracknow-profile/)

### Best rated features:

Data Import/Export

5.0

Campaign Management

5.0

Lead Engagement

5.0

User Management

5.0

### Worst rated features:

Influencer Tracking

4.0

Electronic Payments

4.0

[See all features](https://www.softwareadvice.com/affiliate/tracknow-profile/#key-features)

### Pro

$116.00/month

Tracknow is an all-in-one affiliate platform built to track actions, manage partners, and grow affiliate revenue at scale. Our platform offers tracking and affiliate management, with support for Revshare, CPA, and Hybrid deal models, features like Sub Affiliate (MLM), recurring commissions, Partner Contests, an API, and fraud detection.... [Read more](https://www.softwareadvice.com/affiliate/tracknow-profile/#pricing-and-plans)

### Enterprise

$224.00/month

Tracknow is an all-in-one affiliate platform built to track actions, manage partners, and grow affiliate revenue at scale. Our platform offers tracking and affiliate management, with support for Revshare, CPA, and Hybrid deal models, features like Sub Affiliate (MLM), recurring commissions, Partner Contests, an API, and fraud detection.... [Read more](https://www.softwareadvice.com/affiliate/tracknow-profile/#pricing-and-plans)

### Network

$349.00/month

Tracknow is an all-in-one affiliate platform built to track actions, manage partners, and grow affiliate revenue at scale. Our platform offers tracking and affiliate management, with support for Revshare, CPA, and Hybrid deal models, features like Sub Affiliate (MLM), recurring commissions, Partner Contests, an API, and fraud detection.... [Read more](https://www.softwareadvice.com/affiliate/tracknow-profile/#pricing-and-plans)

[See full pricing details](https://www.softwareadvice.com/affiliate/tracknow-profile/#pricing-and-plans)

[Revetize](https://www.softwareadvice.com/affiliate/revetize-profile/)

4.83

[(40)](https://www.softwareadvice.com/affiliate/revetize-profile/reviews/)

Software Advice Summary

Revetize is a cloud-based business marketing solution that helps organizations streamline processes related to lead generation, reputation management and customer interactions. It... [Read more](https://www.softwareadvice.com/affiliate/revetize-profile/)

### Best rated features:

Marketing Automation

5.0

Referral Tracking

5.0

Mobile Access

5.0

Calendar/Reminder System

5.0

[See all features](https://www.softwareadvice.com/affiliate/revetize-profile/#key-features)

[Cello](https://www.softwareadvice.com/referral-management/cello-profile/)

4.90

[(20)](https://www.softwareadvice.com/referral-management/cello-profile/)

Software Advice Summary

Cello is a growth platform that enables businesses to leverage their user base for organic growth. With the platform, sharing and discovering SaaS products is effortless and... [Read more](https://www.softwareadvice.com/referral-management/cello-profile/)

### Best rated features:

Contact Management

5.0

Referral Templates

5.0

ROI Tracking

5.0

Performance Metrics

5.0

[See all features](https://www.softwareadvice.com/referral-management/cello-profile/#key-features)

[ViralSweep](https://www.softwareadvice.com/referral-management/viralsweep-profile/)

4.80

[(49)](https://www.softwareadvice.com/referral-management/viralsweep-profile/reviews/)

Software Advice Summary

Introducing ViralSweep, an integrated software platform designed to empower brands and agencies with the capacity to effectively organize and execute an array of promotional... [Read more](https://www.softwareadvice.com/referral-management/viralsweep-profile/)

### Starter

$49.00/month

### Business

$199.00/month

### Premium

$399.00/month

[See full pricing details](https://www.softwareadvice.com/referral-management/viralsweep-profile/#pricing-and-plans)

[PartnerStack](https://www.softwareadvice.com/affiliate/partnerstack-profile/)

4.79

[(91)](https://www.softwareadvice.com/affiliate/partnerstack-profile/reviews/)

Software Advice Summary

Designed as a full-stack solution, PartnerStack is a cloud-based partner relationship management (PRM) platform that assists SaaS-based companies, marketing agencies, and resellers... [Read more](https://www.softwareadvice.com/affiliate/partnerstack-profile/)

### Best rated features:

Lead Engagement

5.0

Reporting & Statistics

5.0

Referral Tracking

5.0

Opportunity Management

5.0

### Worst rated features:

API

3.0

Data Import/Export

4.0

Social Promotion

4.0

[See all features](https://www.softwareadvice.com/affiliate/partnerstack-profile/#key-features)

[Staffing Referrals](https://www.softwareadvice.com/referral-management/staffing-referrals-profile/)

4.88

[(16)](https://www.softwareadvice.com/referral-management/staffing-referrals-profile/)

Software Advice Summary

Staffing Referrals is a cloud-based solution that provides staffing agencies with tools to automate referral programs and improve recruitment processes. Professionals can integrate... [Read more](https://www.softwareadvice.com/referral-management/staffing-referrals-profile/)

1

[2](https://www.softwareadvice.com/referral-management/?page=2)[3](https://www.softwareadvice.com/referral-management/?page=3)[4](https://www.softwareadvice.com/referral-management/?page=4)[5](https://www.softwareadvice.com/referral-management/?page=5)

## Popular Comparisons

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UpPromote: Affiliate Marketing vs Post Affiliate Pro

](https://www.softwareadvice.com/affiliate/affiliate-marketing-by-secomapp-profile/vs/postaffiliatepro/)[

Referral Factory vs ReferralCandy

](https://www.softwareadvice.com/influencer-marketing/referral-factory-profile/vs/referralcandy/)[

Okendo vs Yotpo

](https://www.softwareadvice.com/customer-loyalty/okendo-profile/vs/yotpo/)[

Tremendous vs Kangaroo

](https://www.softwareadvice.com/contest/kangaroo-profile/vs/tremendous-rewards/)[

LeadDyno vs Trackdesk

](https://www.softwareadvice.com/marketing/leaddyno-profile/vs/trackdesk/)

## Your Guide to Top Referral Software, August 2023

Software Advice uses reviews from real software users to highlight the top-rated Referral products in North America.

[Learn how products are chosen](https://www.softwareadvice.com/legal-page/frontrunners-methodology/)

#### Explore FrontRunners

-   [NiceJob](https://www.softwareadvice.com/review-management/nicejob-profile/)
-   [Referral Factory](https://www.softwareadvice.com/influencer-marketing/referral-factory-profile/)
-   [Tremendous](https://www.softwareadvice.com/crm/tremendous-rewards-profile/)
-   [Trackdesk](https://www.softwareadvice.com/referral-management/trackdesk-profile/)
-   [UpViral](https://www.softwareadvice.com/referral-management/upviral-profile/)
-   [InviteReferrals](https://www.softwareadvice.com/marketing/invitereferrals-profile/)
-   [Okendo](https://www.softwareadvice.com/customer-loyalty/okendo-profile/)
-   [Affise](https://www.softwareadvice.com/marketing/affise-profile/)
-   [Referrizer](https://www.softwareadvice.com/marketing/referrizer-profile/)
-   [UpPromote: Affiliate Marketing](https://www.softwareadvice.com/affiliate/affiliate-marketing-by-secomapp-profile/)
-   [Post Affiliate Pro](https://www.softwareadvice.com/affiliate/postaffiliatepro-profile/)
-   [Buyapowa](https://www.softwareadvice.com/nonprofit/buyapowa-profile/)
-   [Yotpo](https://www.softwareadvice.com/marketing/yotpo-profile/)
-   [ReferralCandy](https://www.softwareadvice.com/referral-management/referralcandy-profile/)

“Usability” includes user ratings for Functionality and Ease of Use.

“Customer Satisfaction” includes user ratings for Customer Support, Likelihood to Recommend and Value for Money.

Reviews analysis period: The reviews analysis period spans two years and ends the 15th of the month prior to publication.

When it comes to expanding your clientele, it doesn't get much better than word-of-mouth referrals from existing customers to their friends—it's a win-win.

Referral marketing increases recognition around your business, the referring customer receives social validation for recommending something useful, and their friend gets a recommendation from a reliable source.

There are several referral software solutions available on the market that can help you roll out a successful referral program. However, choosing the right referral software with the right features for your business can be a bit daunting. That's why we've created this Buyers Guide to detail important considerations you need to make a final purchase decision.

Here's what we'll cover:

-   [What is referral software?](#Whatisreferralsoftware)
    
-   [Common features of referral software](#Commonfeaturesofreferralsoftware)
    
-   [What type of buyer are you?](#Whattypeofbuyerareyou)
    
-   [Benefits of referral software](#Benefitsofreferralsoftware)
    
-   [Key considerations](#Keyconsiderations)
    

## What is referral software?

Referral software allows businesses to create, customize, launch, and automate their referral campaigns. It helps businesses tap into their satisfied clientele to encourage peer referrals by offering rewards.

Business users can analyze the return on investment (ROI) from referral marketing and optimize campaigns to enhance results. They can track metrics such as the number of existing customers registered for referral programs, average referrals per customer, and average conversion of referral to customer.

_Referral program performance dashboard in_ Amplifinity

## Common features of referral software

Different vendors offer different features in their referral software. Selecting the right tool for your business is easier when you know what the common features are and what they do. Here's an overview.

<table data-testid="blogTableComponent" class="mb-6 w-full bg-white border border-solid border-grey-15 sm:[&amp;_*]:break-normal"><tbody><tr class="border border-solid border-grey-15"><td class="min-w-[100px] p-3 [&amp;_p]:mb-0 [&amp;_p]:break-normal"><p class=" mb-4 text-base text-grey-91 first:mt-0 sm:mb-6 sm:text-lg [&amp;_em]:text-grey-60" data-testid="buyers-guide-paragraph"><b>Referral templates</b></p></td><td class="min-w-[100px] p-3 [&amp;_p]:mb-0 [&amp;_p]:break-normal"><p class=" mb-4 text-base text-grey-91 first:mt-0 sm:mb-6 sm:text-lg [&amp;_em]:text-grey-60" data-testid="buyers-guide-paragraph">Customize built-in referral templates and roll out final versions to existing customers, who can then forward them to their peers. Some solutions offer visual customization of content and language localization as well.</p></td></tr><tr class="border border-solid border-grey-15"><td class="min-w-[100px] p-3 [&amp;_p]:mb-0 [&amp;_p]:break-normal"><p class=" mb-4 text-base text-grey-91 first:mt-0 sm:mb-6 sm:text-lg [&amp;_em]:text-grey-60" data-testid="buyers-guide-paragraph"><b>Rewards engine</b></p></td><td class="min-w-[100px] p-3 [&amp;_p]:mb-0 [&amp;_p]:break-normal"><p class=" mb-4 text-base text-grey-91 first:mt-0 sm:mb-6 sm:text-lg [&amp;_em]:text-grey-60" data-testid="buyers-guide-paragraph">Offer rewards or incentives to referrers. Customize incentives to suit specific referral marketing campaigns.</p></td></tr><tr class="border border-solid border-grey-15"><td class="min-w-[100px] p-3 [&amp;_p]:mb-0 [&amp;_p]:break-normal"><p class=" mb-4 text-base text-grey-91 first:mt-0 sm:mb-6 sm:text-lg [&amp;_em]:text-grey-60" data-testid="buyers-guide-paragraph"><b>Audience targeting</b></p></td><td class="min-w-[100px] p-3 [&amp;_p]:mb-0 [&amp;_p]:break-normal"><p class=" mb-4 text-base text-grey-91 first:mt-0 sm:mb-6 sm:text-lg [&amp;_em]:text-grey-60" data-testid="buyers-guide-paragraph">Customize offers and referral content based on different audience segments.</p></td></tr><tr class="border border-solid border-grey-15"><td class="min-w-[100px] p-3 [&amp;_p]:mb-0 [&amp;_p]:break-normal"><p class=" mb-4 text-base text-grey-91 first:mt-0 sm:mb-6 sm:text-lg [&amp;_em]:text-grey-60" data-testid="buyers-guide-paragraph"><b>Activity dashboard</b></p></td><td class="min-w-[100px] p-3 [&amp;_p]:mb-0 [&amp;_p]:break-normal"><p class=" mb-4 text-base text-grey-91 first:mt-0 sm:mb-6 sm:text-lg [&amp;_em]:text-grey-60" data-testid="buyers-guide-paragraph">View insights and performance of your referral programs and track metrics such as number of conversions and rewards or incentives offered.</p></td></tr><tr class="border border-solid border-grey-15"><td class="min-w-[100px] p-3 [&amp;_p]:mb-0 [&amp;_p]:break-normal"><p class=" mb-4 text-base text-grey-91 first:mt-0 sm:mb-6 sm:text-lg [&amp;_em]:text-grey-60" data-testid="buyers-guide-paragraph"><b>Actionable analytics</b></p></td><td class="min-w-[100px] p-3 [&amp;_p]:mb-0 [&amp;_p]:break-normal"><p class=" mb-4 text-base text-grey-91 first:mt-0 sm:mb-6 sm:text-lg [&amp;_em]:text-grey-60" data-testid="buyers-guide-paragraph">Analyze referral campaigns to derive data-driven insights such as customer profiles, real-time activity reports of top referring customers, biggest influencers (or advocates), and top revenue drivers.</p></td></tr><tr class="border border-solid border-grey-15"><td class="min-w-[100px] p-3 [&amp;_p]:mb-0 [&amp;_p]:break-normal"><p class=" mb-4 text-base text-grey-91 first:mt-0 sm:mb-6 sm:text-lg [&amp;_em]:text-grey-60" data-testid="buyers-guide-paragraph"><b>Third-party integration support</b></p></td><td class="min-w-[100px] p-3 [&amp;_p]:mb-0 [&amp;_p]:break-normal"><p class=" mb-4 text-base text-grey-91 first:mt-0 sm:mb-6 sm:text-lg [&amp;_em]:text-grey-60" data-testid="buyers-guide-paragraph">Integrate with other tools such as&nbsp;<a href="/category/4630-marketing/">marketing</a>&nbsp;or&nbsp;<a href="/crm/">customer relationship management (CRM)</a>&nbsp;for smooth exchange of data.</p></td></tr></tbody></table>

## What type of buyer are you?

Before you start evaluating referral software options, you'll want to know what buyer category you belong to. Most referral software buyers will fall into one of the below categories:

-   **Small or midsize businesses:** These businesses typically have up to 100 employees and bring in under $50 million in annual revenue. They should check out solutions designed for their niche segment to address their specific requirements. Since smaller businesses generally operate within tighter budgets, these buyers should focus on critical features such as referral templates, the rewards engine, and the activity dashboard.
    
-   **Large enterprise buyers:** These businesses typically have more than 100 employees and generate over $50 million a year in revenue. These buyers generally require complete marketing software suites that include referral marketing as a built-in module.
    

## Benefits of referral software

While some of the benefits of referral software may be clear from our discussion above, we've called out the most notable ones below:

-   **Enhanced customer retention:** Existing customers who participate in referral programs are more likely to remain loyal to a brand, since they feel appreciated by the rewards.
    
-   **Automation of referral process:** Once you've deployed a referral program, the rest is really up to the customers. You'll need to perform certain tasks routinely, such as setting up specific campaigns/segments and selecting new referral templates, but most of the work is done by your customers and the software.
    

## Key considerations

Here are some important questions to consider before you purchase referral software:

-   **Mobile app availability:** If you're constantly on the move, mobile apps can be useful for you. Check whether the referral software you're considering offers access on mobile devices such as iOS- and Android-based smartphones or tablets. The mobile app will help you track your referral campaigns from any location.
    
-   **Customer support:** Ask software vendors if they offer support 24/7, only during business hours, or not at all. Also, ask about available support modes, such as email, phone, or live chat.
    

_Note: The applications selected in this article are examples to show a feature in context and are not intended as endorsements or recommendations. They have been obtained from sources believed to be reliable at the time of publication._

### Related Referral Software

-   [Channel Management Software](https://www.softwareadvice.com/crm/channel-management-comparison/)
-   [Customer Advocacy Software](https://www.softwareadvice.com/customer-advocacy/)
-   [Customer Engagement Software](https://www.softwareadvice.com/crm/customer-engagement-comparison/)
-   [Customer Identity and Access Management (CIAM) Software](https://www.softwareadvice.com/ciam/)
-   [Customer Reference Management Software](https://www.softwareadvice.com/customer-reference-management/)
-   [Demo Software](https://www.softwareadvice.com/demo/)
-   [Partner Management Software](https://www.softwareadvice.com/partner-management/)
-   [Sales Coaching Software](https://www.softwareadvice.com/sales-coaching/)
-   [Sales Enablement Software](https://www.softwareadvice.com/crm/sales-enablement-comparison/)