Ortto
About Ortto
Ortto Pricing
Starting price:
$849.00 per month
Free trial:
Available
Free version:
Not Available
Most Helpful Reviews for Ortto
1 - 5 of 103 Reviews
Nivas
Verified reviewer
Information Technology and Services, 1,001-5,000 employees
Used weekly for more than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
4
FUNCTIONALITY
4
Reviewed December 2018
Great Visual Marketing Automation Software
Autopilot's Visual Journey Builder is super simple and easy to use. The triggers and conditions are well differentiated making it easy to explain to others too. The team has also been very helpful in solving critical challenges.
CONSThe software needs more integrations to be built. Right now they integrate with very limited number of applications which can be a challenge syncing data across platforms.
Vendor Response
Hello there! We are working very hard on integrations and next year is going to be full of surprises. Have fun with Autopilot.
Replied December 2018
Leonardo
Verified reviewer
Legal Services, 11-50 employees
Used weekly for more than 2 years
OVERALL RATING:
4
EASE OF USE
4
VALUE FOR MONEY
4
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed August 2022
Solid tool
I love the email automation and how "complex" it can get if you want it to! The support is great.
CONSStill waiting to get transferred from the old version they had with the new one - to be done by end of year I hope.
Reasons for switching to Ortto
We needed more functionality.
Bianca
Information Technology and Services, 51-200 employees
Used daily for more than 2 years
OVERALL RATING:
2
EASE OF USE
3
VALUE FOR MONEY
2
CUSTOMER SUPPORT
3
FUNCTIONALITY
1
Reviewed December 2021
Don't be fooled by the visual feel. Very basic and lots of issues.
This product really is JUST above batch and blast products out there. It has a lot of limitations and caused a lot of frustrations.
PROSThe only thing I like about this platform is its ability to directly integrate with Slack, which allows us to easily incorporate internal alerts in our nurture programmes.
CONS- Autopilot has poor usability experience that makes tasks longer to do despite the visual feel of the UI. - You cannot copy email module HTMLs so email modules always have to be built from scratch. - Inefficient folder structure. - Segment criteria and names cannot be edited. - No auto-populate / picklist on fields so field values need to be memorised by the user. - No automated a/b testing. - Does not have a global dynamic content feature which allows you to edit common content like email footers in one place. - VERY basic report -only shows numbers like email engagement, and journey ejects. There is no ability to customise reporting by users / cohorts, which limits performance analysis. - Reporting is inaccurate (ie. If you’d like to see open and click rates in a specific date range, it will also pick up the opens and clicks outside that date range which pushes the rates up). - No built-in journey membership fields. - There are issues with data timings. It makes data update really slow, delaying the lead to reach the sales team. - You can’t combine ‘AND’ and ‘OR’ operators on segments / triggers logic. - Does not have any advanced features that can be really useful (like sandbox, marketing calendar, webinars, web personalisation, predictive content etc). - Slow pace of innovation (if any). Their email manager has been on 'beta' for two years. - We've encountered several serious bugs caused on their end.
Jackie
Verified reviewer
Recreational Facilities and Services, 51-200 employees
Used weekly for less than 2 years
OVERALL RATING:
4
EASE OF USE
4
VALUE FOR MONEY
4
FUNCTIONALITY
4
Reviewed November 2018
Helped make email marketing easier!
We implemented Autopilot when we got serious about following up on internet based leads for our clients. I loved that I could create a "journey" for a potential customer that was not only automatic, but, as personalized as it could be for an email marketing campaign. The visual way that these journeys are mapped out makes total sense to me, and I appreciate how concrete it is.
CONSAs a novice, at best, I found that creating "journeys" took me a lot of time to understand. Once I did, it definitely got easier, but, it required some time and attention. I think that there are probably still features of this software that I am unsure how to use; and haven't been confident enough to explore.
Bryan
Verified reviewer
Design
Used weekly for more than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
4
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed January 2018
The most powerful and modern marketing automation software
Autopilot allows us to schedule complex marketing automation sequences with ease.
PROSAutopilot allows my team to do everything we need. We can setup complex customer journeys quickly, and with confidence. The ability to automatically attach to an HTML form and make it functional saves a lot of time and allows us to insert complex forms anywhere without needing to have a separate form submission database.
CONSWhile there are some organization features like folders, I feel that journeys can get a little crowded quickly.