Phrasion

We wish salaries would be higher for content writers than they are. At the same time, competitive pressure requires firms to reduce cost per piece. These two goals are directly opposed if we continue to use the approach to content production that we use today. However, the solution isn’t to replace writers with AI, as many tech companies would believe. Having tried many (all?) copywriting AI tools, we found them close to unusable. The articles produced would suffer from various problems and not stand a chance in the competitive landscape. Readers wouldn’t love them. And search engines would see them as mediocre. High-quality content could lead to 10 times more traffic to your post. Your content needs to be a bit better to have a considerable effect. Hence, we set ...