Evaluated 3 ABM Products and Picked 6Sense

The sales team and onboarding team have been the greatest. The product has lived up to expectations and I would choose it over Demandbase and Terminus.

Pros

What really sold me on this product was the ease of building different segments. You have so many inputs that can be mixed to create really powerful audiences that others platforms can't provide. The predictive analytics are going to be a game changer for us and I'm excited to use that feature.

Cons

Their Salesforce user model is poor. If you have a large sales team you're going to need a lot of licenses if you want everyone to be able to see the data in the Salesforce iframe.

The foundation for Account Based Marketing

Amazing company with top notch support to go with it. The CSM feels like an extension of the internal team

Pros

The 6Sense platform provides a foundation for an account based marketing program and is a perfect platform for sales + marketing ABX/ABM. The ability to prioritize target accounts based on intent signals is key to making your sales and marketing efforts resonate with the right accounts, at the right time.

Cons

The UI is a bit clunky and SLOW. Sales often complain about the lag in refreshing the data and viewing segments in the platform so many reps do not sign in for that reason

Excellent Sales enablement tool

Good tool for effective Sales analystics.

Pros

Provides guidance for Sales effectiveness and enables Sales. Provides Account, Lead and Contact Score for Sales rep to focus on effective records.

Cons

Sometimes cause performance issues and locks records as it runs in batches.

6Sense gives me relevant buyer intent data

Overall, it has become a productive part of my tech stack. I wish that I fully understand how it intent data works.

Pros

Two things: 1) The email notifications - I get notification when one of my target accounts has entered into a consideration+ stage. This way I don't have to always keep tabs on what my accounts are doing, but rather I can focus on my accounts and then when something pops up, I can address it. 2) Integrations - it integrates with the tools that I use daily (Drift & Salesforce). That has allowed me to have confidence in the solution.

Cons

I don't always understand how the data is segmented or sorted, so I don't really know where it is coming from at times.

Awesome Customer Support

We've really enjoyed working with the 6sense team thus far and the product definitely makes sense for our team.

Pros

Aside from being SO easy to use, our team has worked with 2 customer success managers who have been AWESOME. Very communicative and ready to tackle any project with creativity and expertise.

Cons

We've run into a bit of a roadblock integrating with other softwares but their team has been awesome troubleshooting!

Great tool for marketing

Pros

6Sense has helped us so much with ABM, it is so cool to see buyer intent and keywords that people are searching for

Cons

There is nothing that I have found that I do not like yet

Working Towards a Great Product

Solid experience so far - support is main reason for rating.

Pros

Installing was a breeze with 6Sense meeting with us to ensure everything went well. Post live support top notch. Product is working as expected with only a few minor issues. I expected the product to mature.

Cons

Documentation for installing needs to be more professional and kept up to date.

6Sense - Marketing Review

Overall the cost really does out way what this program can bring. If your team has the budget I would recommend as it will bring a huge value to your sales and marketing teams.

Pros

This bring a hug value to our sales team and how they are able to reach out to their prospects. They are no longer calling cold.. they have some background on who they are calling and what their interests are.

Cons

When it comes to what is offered and the time it took to implement everything was time consuming and the cost is a little pricy