MineralSoft gives you a great, simple "pretty picture" that is anything but simple behind the scenes. I've been doing land data-entry for 12 years now, and for MineralSoft in specific I had to prepare an Excel-based data import. Taking thousands of rows, dozens of columns, and being able to see a really simple chart of "Here's the wells you should be getting paid on" was fantastic. Plus, we get the daily updates from them automatically when new wells are drilled in the area.

Really easy to understand analytics/analysis.

They are working on the GIS mapping side of things - it's alright as-is, but could benefit from some more advanced features; the recent DrillingInfo acquisition will definitely come into play there.