Lob

RATING:

4.4

(9)
Overview

About Lob

Lob is a cloud-based mailing and print solution for omni-channel marketers and direct mail operators. From creation to production to delivery, our solution automates what is typically a very manual process, making sending targeted and personalized direct mail as easy as it is in digital channels. Built on top of robust APIs, Lob offers user-friendly features such as customizable and reusable templates (for letters, postcards, and self-mailers), a campaign builder, and activity dashboards offering visibility of each mailpiece piece from its creation to delivery and attribution analytics.

Lob Pricing

Developer: Free. Includes standard Print Delivery Network, 1 user, 10 templates, up to 5,000 monthly mailings. Start-Up: $150 Includes Enhanced Print Delivery Network, 3 users, 10 templates, up to 5,000 monthly mailings. Growth: $500 Includes Enhanced Print Delivery Network, 5 users, 25 templates, up to 5,000 monthly mailings. Enterprise option available. Contact vendor for pricing information and features. Pricing is based on a pay-as-you-go model and scales depending on volume and type of mail being sent.

Free trial: 

Not Available

Free version: 

Available

Measure and manage your direct mail campaigns with integrated, enterprise-strength analytics Use QR codes and PURLs to track conversions Integrate with Salesforce and other CRM tools to easily measure attribution
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Lob Reviews

Overall Rating

4.4

Ratings Breakdown

Secondary Ratings

Ease-of-use

4.5

Customer Support

4

Value for money

4

Functionality

4.5

Most Helpful Reviews for Lob

9 Reviews

User Profile

Avery

Verified reviewer

Marketing and Advertising, 51-200 employees

Used daily for less than 12 months

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

4

FUNCTIONALITY

5

Reviewed July 2023

Trigger-based actions = prospects now get mail within 7 days, not 7 weeks

Overall, an incredible time-saver. Event-based triggers are an incredible innovation. We look forward to doing more dynamic personalization in the future.

PROS

The trigger-based actions are a game-changer. Prospects / customers now get direct mail just 7 days after they take an action, like download a pricing sheet. They get direct mail faster, and it reduces my workload by a LOT. I'm no longer pulling lists and scheduling out direct mail to hit 2 months from now. I also like the dynamic personalization, but because the designs have to be in Figma > Lob, I don't use this as much.

CONS

It's weird that you can't dynamically insert text into the letter format...without a letter being added into a Figma design file? This seems like a basic functionality and I'm perplexed that they don't have it. Also, Customer Service has been up and down. Due to changes in the Lob team, we fell through the cracks and didn't really get onboarded. To be fair, however, we also onboarded ourselves really quickly, so we didn't leave them much time. I've had great meetings with the Lob team where I felt they understood my needs, but there have also been instances where we have to schedule a support meeting several days to a week out...which doesn't help me when something is immediately broken. I think Lob should probably hire a few more Customer Support people so their existing people have more time.

User Profile

Bianca L.

Verified reviewer

Retail, 2-10 employees

Used daily for less than 12 months

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

FUNCTIONALITY

5

Reviewed January 2019

So Simple

PROS

The API is so simple to work with, it makes developing fun! We use their postcards API to send thank you postcards to first-time customers, and the address verification API to check addresses before shipping orders. The Address Verification has saved us so much time speaking to UPS to update incorrect addresses and lots of customers that are no longer blaming us for wrong address.

CONS

None. We haven't had any problems with Lob!

Peter

Medical Devices, 11-50 employees

Used monthly for less than 12 months

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

2

EASE OF USE

1

VALUE FOR MONEY

1

CUSTOMER SUPPORT

1

FUNCTIONALITY

2

Reviewed June 2019

Poor Product Quality

Lob has great developer docs but an extremely lack luster product. Supply chain issues are a huge red flag and we are concerned there are bigger issues at play.

PROS

Lob has great developer documentation. The developer docs are easy to read.

CONS

1. Set-up time is extremely intensive. Since lob is an API we needed to hire developers to setup the direct mail functionality. We also had to keep them on staff to maintain it. $$$$ 2. Product skews are extremely limited. Very few options to choose from. 3. Quality was lack luster. We noticed that the same size postcards were being printed in two different states. Each print facility was using different paper weights. Extremely sketchy quality.

Anonymous

2-10 employees

Used weekly for less than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

4

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed November 2019

Easy Setup

We use Lob to send personalized welcome messages to our customers, improving overall customer conversion rate.

PROS

Clear and simple API documentation made it easy to use. Experienced no issues after initial implementation, meaning we could just set it up and forget about it.

CONS

Price per mailing is a little high at low volumes, but worth saving the hassle of mailing yourself.

Anonymous

51-200 employees

Used weekly for more than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

4

EASE OF USE

5

VALUE FOR MONEY

3

CUSTOMER SUPPORT

4

FUNCTIONALITY

4

Reviewed March 2021

Really helpful API

PROS

A good tool for offline mail automation, simplifies and accelerates this process a lot.

CONS

I think it should be much cheaper, quite expensive for now.

Anonymous

2-10 employees

Used weekly for less than 12 months

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

4

EASE OF USE

5

FUNCTIONALITY

3

Reviewed February 2019

Clean API but delivery time is slow

PROS

Really easy to get started sending letters, and HTML template support ensured the letters we sent look great

CONS

The printing and delivery speed ultimately wasn't what we were looking for - we'd submit a request and it would take 4 days to get mailed out, and another 2-3 days for recipient (US) to receive.

Michael

Professional Training & Coaching, 51-200 employees

Used monthly for less than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed April 2020

Better Writing

It streamlined mailing projects and greatly reduced waste.

PROS

Lob tremendously helped with mail. We were able to track coordinate and tailor mailings like never before.

CONS

It did what it said with no problems. It was a great asset to our company . Direct mail projects are a breeze.

Anonymous

1,001-5,000 employees

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

FUNCTIONALITY

5

Reviewed December 2019

Very good software for automated mail pipelines

PROS

Good documentation, easy to get started designing a template for a postcard and programmatically mailing it.

CONS

I would have appreciated seeing some best practice guides, maybe a few examples of working through a project start to finish (instead of just the API documentation). It's possible they may actually have this on the website but I wasn't able to find it at the time.

Anonymous

11-50 employees

Used weekly for less than 6 months

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

FUNCTIONALITY

5

Reviewed December 2019

Easiest way to send mail using an API

PROS

Lob is the best solution on the market for quickly and easily sending postcards and letters to customers. Their API is fairly straightforward and has all the functionality that we've needed.

CONS

It's on the expensive side for small projects. I wish the pricing scaled more favorably for running small experiments.

9 Reviews