About Agency Analytics

Agency Analytics is a reporting platform for marketing agencies that helps businesses generate reports and dashboards for search engine optimization (SEO) auditing, social analytics, third-party integrations, mobile apps and more.

Agency Analytics allows users to monitor multiple campaigns from various channels. Users can create reports with the pay-per-click reporting tool and configure dashboards according to needs of their clients with drag-and-drop widgets. Dashboards can be white labeled, which allows users to provide branded data and reports for clients.

With the SEO auditing tool, users can automatically monitor a variety of issues including 404 errors, missing images and duplicate content. The rank-tracker tool monitors website performance, an...


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Supported Operating System(s):

Web browser (OS agnostic)

93 Reviews of Agency Analytics

Average User Ratings

Overall

4.85 / 5 stars

Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

4.5

Ratings Snapshot

5 stars

(79)

79

4 stars

(14)

14

3 stars

(0)

0

2 stars

(0)

0

1 stars

(0)

0

Likelihood to Recommend

Not likely

Very likely

Showing 1 - 5 of 93 results

April 2019

Ricardo from ClickSprout Media

Verified Reviewer

Company Size: 2-10 employees

Industry: Marketing and Advertising

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

4.0

Value for money

5.0

Customer support

4.0

Functionality

5.0

April 2019

All In One Website Tool

My overall experience with Agency Analytics is great. I'm able to do everything I need in order to successfully run reports and track my clients rankings all in one place. This tool is very helpful and I highly recommend it.

Pros

What I liked most about this software is the fact that it is an all in one website tool. I'm able to easily run multiple site audits, track keyword rankings, check google analytics and facebook insights all in one place. I also do like the that Agency Analytics is set up to be White-Label so I can download in depth reports with my logo in the header and I'm also able to create logins for clients so they can check their rankings as well without seeing the types of tools i'm using. The ranking section in AA is powered by SEM Rush which is another great tool. I'm able to find keyword suggestions and KW Variations with search volume. All in all there is alot of great features to this program.

Cons

The only thing I like least about this software is the backlinks section. It is able to show you your competitors Trust Flow, Citation Flow and number of backlinks they have but it would be nice if they were able to power their tool similar to Ahrefs where you can actually run a competitor analysis and see exactly where your competitors are getting those links.

August 2020

Bart from Resurge Digital

Verified Reviewer

Company Size: 11-50 employees

Industry: Marketing and Advertising

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

August 2020

Fantastic value for money with scalable pricing depending on your needs.

To make it short and sweet; when we founded our new Brisbane digital marketing agency - Resurge Digital, going with AgencyAnalytics for all of our tracking, auditing and reporting was a complete no-brainer.

Pros

I have been using AgencyAnalytics for over three years and honestly, I would have trouble imagining my work life without it. Agency Analytics comes with just the right range of integrations and third part platform support, not to mention a comprehensive site auditor tool which has recently received a significant upgrade.

Cons

The Majestic integration is great in that we have a backlink tool built-in and we do not need to pay for anything else if we do not want to, but the coverage is not great. That said, it is still adequate for our SEO methodology at Resurge Digital and we have not committed to subscribing to another tool yet as Agency Analytics still sufficiently provides the backlink data we need. The keyword suggestion tool is not great, but most of them aren't, we tend to conduct our keyword research ourselves anyway so this also is not really a huge point of concern as far as we are concerned.

January 2019

Anonymous

Verified Reviewer

Company Size: 1,001-5,000 employees

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

4.0

Value for money

3.0

Customer support

3.0

Functionality

3.0

January 2019

AgencyAnalytics

Pros

I like the ease of use, dashboard, and the ability to pull in data from a different website for a holistic view. It made it easy to run reports for multiple clients and stay on top of managing digital marketing basics with a snapshot view.

Cons

I would say the features are pretty basic. The pull ins are from Google, social and overall keyword SERPs. I would have to use the keyword data in conjunction with other tools such as Moz because I needed a more holistic keyword view. It was great for getting that snapshot and running reports but I could just collect the data on the different websites separately alongside a different KWR tool and using Google backend for the same crawling insights.

Response from AgencyAnalytics

Replied January 2019

Hi - Just wanted to respond by clarifying that we actually don't compete with Moz and similar tools. Those tools primary function is to provide in-depth keyword analysis. But they don't offer client reporting or other agency focused tools that we provide! On the other hand, our core business is agency reporting. For that reason, our rankings and keyword data are meant to be an overview; just enough to provide in-depth client reports. Our keyword data isn't intended to be used for detailed SEO analysis by agency owners. As a result, many agencies subscribe to tools like Moz etc to do their in-depth, detailed keyword research... And then subscribe to AgencyAnalytics for their client reporting. The tools complement each other rather than being in competition. Cheers!

May 2020

Christopher from Cutting Edge Digital Marketing

Company Size: 2-10 employees

Industry: Marketing and Advertising

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

May 2020

Fantastic reporting dashboard that Wows clients

My clients can login to one single URL to see just about every metric important to them. I've been using AgencyAnalytics for years. Their always available for support and constantly adding new features and integrations.

Pros

Their white labeling is excellent. I love showing the dashboard to new clients!

Cons

Overall AA is an amazing tool. I would like to see more in depth competitor data and tracking features.

August 2018

Glenn from Konnector

Verified Reviewer

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

4.0

August 2018

Best overall SMB Reporting tool hands down

Pros

We are a consulting business with many small to medium business clients. One of the biggest challenges they face is a lack of visibility of their online marketing. The agency analytics platform beautifully and simply consolidates data from all the major platforms that our clients utilise. This saves them (and us) from having to receive, find or generate multiple reports from multiple platforms. Let's face it most SMB's won't even bother! The increased visility has massively increased the trust and value seen in our relationship and that is an integral part of our business.

Cons

ONly a single white-label option for logos etc. Rather than constantly promoting ourselves with the images and logos etc we would much rather personalise it to each customer so they then get an even stronger sense of ownership of the data. if they saw it as THEIR reporting platform i strongly believe that the length of contract and LTV of each client would be much greater AND they could even keep the reporting platform on if they move agencies.