



Influencer identification




Supported Operating System(s):
Web browser (OS agnostic)About Upfluence
Upfluence is a cloud-based influencer search and management solution designed for agencies of all sizes. It offers influencer marketing, affiliation management and performance-tracking functionalities within a suite. The product caters to freelancers, SEM managers, marketing agencies, advertising agencies, PR agencies and in-house marketing departments.
Upfluence allows users to identify and manage influencers using a three-step process. Upfluence offers an influencer database, which allows users to find contacts based on different criteria such as social-community size, engagement rate and location.
The solution then shortlists contacts from the influencers list. Upfluence allows users to view stats such as the performance of posts and topics covered...
Influencer identification
Supported Operating System(s):
Web browser (OS agnostic)Average User Ratings
Overall
Ease-of-use
4.5
Value for money
4.0
Customer support
5.0
Functionality
4.5
Likelihood to Recommend
Not likely
Very likely
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September 2019
Calvin from BlueFocus
Company Size: 10,000+ employees
Industry: Marketing and Advertising
Time Used: Less than 6 months
Review Source: Capterra
Ease-of-use
5.0
Value for money
5.0
Customer support
5.0
Functionality
5.0
September 2019
Upfluence: 10/10 - would sign up again.
Switching to Upfluence has been a game changer for my team. Advanced options that allow you to fine-tune your searches, detailed breakdowns of all of the most relevant creator metrics, an intuitive project management system, and easy to use campaign monitoring tools all combine to create a one-stop solution for all of our project needs. Oh, and customer support leaves you feeling like a person rather than just another number on their to-do list.
Pros
- Strong search functions that let you see how effective your search terms are at filtering the results in real time. Can filter by almost any metric. - Detailed metric reports of the data I actually need, not fluff. Activity heat maps are a welcome addition. - Intuitive project and communication management systems. If you have to manage campaigns that involve numerous content creators, the systems is a blessing. - Friendly and knowledgeable customer support that makes you feel like a real person. Extra points for this.
Cons
- We work through a VPN that occasionally has high latency, so I don't like that the system needs to re-download information if I accidentally click away from a content creator's data overview. - Database mismatches/errors can only be corrected by customer service. Completely understandable situation, but it can be annoying if you're under a time-crunch.
Reasons for Choosing Upfluence
I picked Upfluence because the company had a good reputation according to my research. More importantly Upfluence's software provided me with the suite of tools that were missing from my previous software solution.
Reasons for Switching to Upfluence
While the software solution we used was definitely functional, I knew we needed more power to if we were going to stay alive in this hyper-competitive industry.
July 2018
Cheryl from Amelie Company
Company Size: 11-50 employees
Industry: Marketing and Advertising
Time Used: Less than 12 months
Review Source: Capterra
Ease-of-use
4.0
Value for money
4.0
Customer support
4.0
Functionality
4.0
July 2018
Find High Quality Influencers Fast
Easy to use tool that helps you find quality influencers fast.
Pros
This tool is very easy to use. It is similar to Google, where you put in keywords and can find influencers who post about those topics. It's easy to build lists and reach out to multiple influencers at once. I also like how the reporting is, you can pull graphs and see how well the influencers posts did.
Cons
Although they add thousands more each month, there are not as many influencers as I would have hoped. I often have to do the old school manual search, then manually add them into the platform so they are in my lists. Also, customer service is sometimes not very helpful. There is a chat option in the platform but I often have to wait awhile before the problem really gets solved.
April 2019
Anonymous
Company Size: 51-200 employees
Time Used: Less than 6 months
Review Source: Capterra
Ease-of-use
4.0
Value for money
2.0
Customer support
5.0
Functionality
4.0
April 2019
A game of two halves
Pros
- Support was very responsive and helpful. - The search and filtering part of the software was great at unearthing relevant influencers
Cons
- The CRM portion of the software was buggy and unintuivite - we resorted to using Gmail instead. We're since tested other dedicated (and *much* cheaper) CRM platforms that worked a charm. - It's incredibly expensive. There are free tools (e.g. Channelcrawler for YouTube) that can replicate some of the searching functionality, and you can supplement this through manual searches. You'd probably need a team of influencer marketing buyers to justify the cost,
August 2019
Bettina from sloggi
Company Size: 10,000+ employees
Industry: Apparel & Fashion
Time Used: Less than 12 months
Review Source: Capterra
Ease-of-use
4.0
Value for money
4.0
Customer support
5.0
Functionality
4.0
August 2019
Great Software
Great experience using Upfluence. It's a very useful tool. It has helped us a lot with our influencers research.
Pros
It's easy to look and get in touch with influencers and have everything in the same place.
Cons
The suggested prices are not accurate at all. The differ very very much from what influencers actually ask for.
June 2019
Cynthia from CRC Agency
Company Size: 2-10 employees
Industry: Marketing and Advertising
Time Used: Less than 2 years
Review Source: Capterra
Ease-of-use
5.0
Value for money
4.0
Customer support
5.0
Functionality
3.0
June 2019
Upfluence Review
Pros
I liked how easy it is to use the platform and the accuracy
Cons
Not enough Influencers on the platform & needs to expand filters
June 2019
Patricia from Mapiful
Company Size: 11-50 employees
Industry: Marketing and Advertising
Time Used: Less than 6 months
Review Source: Capterra
Ease-of-use
5.0
Value for money
5.0
Customer support
5.0
Functionality
5.0
June 2019
Great software and customer service
Great! Super recommended for companies working with Influencer Marketing.
Pros
It´s easy to use and we found it super useful to search for new influencers. The customer service is excellent.
Cons
That we could not fully use all their features as much as we would have liked to.
May 2019
Alexis from Source Code Technology
Company Size: 11-50 employees
Industry: Education Management
Time Used: Less than 6 months
Review Source: Capterra
Ease-of-use
5.0
Value for money
5.0
Customer support
5.0
Functionality
5.0
May 2019
A great Influencer Platform
We learned a lot about the influencer marketing network through this experience, and we were well guided by our reps during our campaigns. We definitely recommend it!
Pros
The platform is very easy to use, and we had a wonderful follow-up from the software team. It is a practical and user-friendly software. The statistics showing influencers data are also very useful and well displayed.
Cons
Sometimes, the keywords used for research were not exactly matching with the influencers, although it was quite precise in general.
July 2019
Anonymous
Company Size: 2-10 employees
Time Used: Less than 12 months
Review Source: Capterra
Ease-of-use
5.0
Value for money
5.0
Customer support
5.0
Functionality
5.0
July 2019
Fantastic piece of Saas
I’d hire them again in an instant. They need monthly pricing options, but I’m a big fan of the software and intend to use it again.
Pros
Easy to use, efficient, reasonably fast software for finding and connecting with Instagram influencers.
Cons
Selecting influencers and adding them to lists is a bit laborious. Batch selection is easy but manual selection can be slow, no function for compact sized list to speed up selections.
August 2019
Nydia from Mixcder
Company Size: 11-50 employees
Industry: Electrical/Electronic Manufacturing
Time Used: Less than 12 months
Review Source: Capterra
Ease-of-use
5.0
Value for money
5.0
Customer support
5.0
Functionality
5.0
August 2019
nice software!
I've been using this software for a couple of months. It improves the working efficiency.
Pros
customer service is great!! It helps me get in touch with more influencers and launch more campaigns!
Cons
The only thing to complain is that the search is not accurate enough (but it's fine).
August 2019
Katrin from Brooks Running
Company Size: 501-1,000 employees
Industry: Sporting Goods
Time Used: Less than 6 months
Review Source: Capterra
Ease-of-use
4.0
Value for money
3.0
Customer support
5.0
Functionality
4.0
August 2019
Great tool for simple usage
Very positive. The customer service is amazing!! I think that we are using it not yet to its full extend.
Pros
The simplicity of the tool, good overview
Cons
Sometimes I wonder how accurate the numbers are as other tools show other numbers. E.g. engagement rate