Upfluence Software
Upfluence is a cloud-based influencer search and management solution designed for agencies of all sizes. It offers influencer marketing, affiliation management and performance-tracking functionalities within a suite. The product caters to freelancers, SEM managers, marketing agencies, advertising agencies, PR agencies and in-house marketing departments.
Upfluence allows users to identify and manage influencers using a three-step process. Upfluence offers an influencer database, which allows users to find contacts based on different criteria such as social-community size, engagement rate and location.
The solution then shortlists contacts from the influencers list. Upfluence allows users to view stats such as the performance of posts and topics covered by each influencer.
Lastly, users can execute email campaigns to influencers with an integrated emailing tool, which allows users to send mass messages.
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Influencer identification -
Influencer search engine -
Keyword research -
Multiple devices
Supported Operating System(s):
Web browser (OS agnostic)
1 Review of Upfluence
Cheryl from Amelie Company
Employees number: 11-50 employees
July 2018
July 2018
Find High Quality Influencers Fast
Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Easy to use tool that helps you find quality influencers fast.
Pros
This tool is very easy to use. It is similar to Google, where you put in keywords and can find influencers who post about those topics. It's easy to build lists and reach out to multiple influencers at once. I also like how the reporting is, you can pull graphs and see how well the influencers posts did.
Cons
Although they add thousands more each month, there are not as many influencers as I would have hoped. I often have to do the old school manual search, then manually add them into the platform so they are in my lists. Also, customer service is sometimes not very helpful. There is a chat option in the platform but I often have to wait awhile before the problem really gets solved.
