I was amazed at how precise and comprehensive the description of my audience was. Moreover, the Audience (ICP) report not only contained a description of my buyers but also provided insights on how to find them. Several sections that I didn't even expect to see included barriers and triggers - some crucial information for building proper messaging with my clients. These guys are doing a pretty good job and have saved me a whole lot of time.

Nothing critical at this point. They are still quite new to the market and hopefully will add more products soon.

excellent analysis, clearly has very clever prompt engineering that saves so much time and a smart team behind it. It is suprising how much they can do with just your website information. Give them a try and look like a rockstar in your company.

no cons - they should offer different formats other than pdfs - docx and excel will be very useful

Excellent experience with the product and especially with the customer service. I will keep buying their products and use them in my marketing planning.

It builds exactly what I had in mind to get to know a market segment/buyer persona in order to help me build my brand story that will resonate with the audience.

It was slightly overweighted in some aspects of the persona, leaving out other important aspects.

Makes it easier and faster than ever before for me to find customers

User interface could use a bit more work

They are a fantastic team. I enjoy the product.

The tool provides abundant information about a potential customer segment for a product offering, from psychographic details to customer problems and solutions to specific locations where your customers can be reached. The team reached out to me for feedback and is incredibly receptive to customer feedback and requests for improvement. This is a solid product offering with enormous potential.

At the moment, the data provided is limited if you are an expert and experienced customer profile. It is ideal for those just starting out.