SAP Customer Data Platform

SAP Customer Data Platform (CDP) enables businesses to gather, manage, and analyze customer data for the entire enterprise. Users can create custom dashboards based on KPIs including sales volume or retention rates and analyze customer feedback through surveys or social media channels. Organizations can gain insights into customer data in real-time to track behaviors and preferences and deliver personalized interactions via web, mobile, social media, and other communication channels. SAP Customer Data Platform helps connect customer data from various sources such as point-of-sale systems and eCommerce sites.