Keap

RATING:

4.09

(1172)

About Keap

Keap (formerly Infusionsoft) is a cloud-based sales and marketing solution that offers customer relationship management (CRM), marketing automation, and e-commerce functionalities in one suite. Keap helps small businesses across various industries streamline sales and manage customer experiences. Users can segment contacts, track customer interactions, send emails, as well as run campaigns with personalized communication triggers based on emails opened, clicks, and more. Users can also manage e-commerce, from inventory management to payments and purchase fulfillment, set up online shopping carts, track digital storefront activity, send quotes, invoices, and receipts. The system’s reporting and analytics tools help users run analyses on parameters such as emails, campa...

Keap Pricing

Keap is available across three pricing plans based on the number of users and contacts.

Starting price: 

$129.00 per month

Free trial: 

Available

Free version: 

Not Available

Keap - campaign tools
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Keap Reviews

Overall Rating

4.09

Ratings Breakdown

Secondary Ratings

Ease-of-use

3.5

Customer Support

4

Value for money

4

Functionality

4

Showing 1 - 5 of 1,115 reviews

Jessica

Company size: 1 employee

Time used: Less than 6 months

Review Source: Capterra 

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

April 2021

All in one business solution

User Profile

Melissa

Verified reviewer

Company size: 51-200 employees

Industry: Marketing and Advertising

Time used: More than 2 years

Review Source: Capterra 

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

EASE OF USE

5

VALUE FOR MONEY

4

CUSTOMER SUPPORT

4

FUNCTIONALITY

5

November 2019

A great tool for more advanced small business marketing automation

I've used Infusionsoft twice to accomplish marketing automation that Hubspot didn't handle well.

Pros

Infusionsoft is a great tool for small businesses that need to kick it up a notch with their marketing automation. It offers an easy to use visual workflow builder and although the learning curve is a bit steep, once users get the principles, the customization is a great trade off.

Cons

Infusionsoft does have its quirks and the learning curve can be steep for those who are not technical or logical. Recommend working with a partner to get past this challenge.

Reasons for switching to Keap

Infusionsoft was easier to create custom marketing automation workflows.

Response from Keap

Melissa, Thank you so much for the high marks. So glad to hear the power of the product is beneficial to you and your business!

Replied January 2020

User Profile

Jay

Verified reviewer

Company size: 11-50 employees

Industry: Marketing and Advertising

Time used: Less than 12 months

Review Source: Capterra 

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

EASE OF USE

3

VALUE FOR MONEY

3

CUSTOMER SUPPORT

2

FUNCTIONALITY

4

July 2022

Lacked Features Needed

You have to pay for customer support. You get only so many hours of help and then every hour after you need to pay. The system was constantly breaking - the Facebook group was filled with irate customers, and we were missing core features that I was very surprised were missing. Overall, we left after 2 months.

Pros

Its CRM is very user-friendly and mobile friendly

Cons

It was missing core automation segmentation features

Reasons for switching to Keap

We thought it'd be easier to use. It was a nightmare to work with and we switched back.

Response from Keap

Hi Jay. I'm sorry to hear that Keap's feature set didn't fulfill your needs. However, our customer support is free and unlimited for all customers. It's possible that you could be referring to Coaching sessions, which are a paid program.

Replied July 2022

Melanie

Company size: 1 employee

Industry: Marketing and Advertising

Time used: More than 2 years

Review Source: Capterra 

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

EASE OF USE

2

VALUE FOR MONEY

4

CUSTOMER SUPPORT

4

FUNCTIONALITY

5

December 2022

Still the best option for email marketing

Pros

I started using Keap back in 2009 and it continues to be the best option for having all of my marketing automation in one place.

Cons

I don't like the affiliate management part, although it is what we use. It's easy to make mistakes with set up that lead to tracking issues. I also wish it had a better way to track where new leads come from.

Suzanne

Industry: Marketing and Advertising

Time used: Less than 12 months

EASE OF USE

3.5

CUSTOMER SUPPORT

4.5

FUNCTIONALITY

3

May 2016

Great for eCommerce... Unfortunately, our sites are not eCommerce

Pros

InfusionSoft was great at first and exciting to learn the platform and start building campaigns. The campaign builder is by far the best part as it is very easy to understand and super easy to visualize your campaign the way it maps out. The elements, processes, communications, etc. are all on a grid map with arrows connecting and directing contacts where to go based on criteria, tags, and triggers you define and set. Once your developers connect everything you need, it is fun to create campaigns.

Cons

Two problems: the CRM is subpar and some integration connections are not ideal. In terms of CRM, there are a lot of preloaded fields as you could expect. The problem is that if there are fields you do not need or use for your business, you're stuck looking at them no matter what. You can create and add up to 100 new custom fields and define the type of field they are, but you cannot remove or even hide existing fields or tabs. Also, we used ScheduleOnce to connect to schedule leads who interacted with our site by filling out a form. Sometimes ScheduleOnce would update their system and cause problems with InfusionSoft and vice versa. Support from IS was quick to address and fix this when it was on their end though.

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