Bitly
About Bitly
Bitly Pricing
Bitly offers a free version. Paid plans include monthly and annual subscriptions, details of which are outlined below: Free - $0 Basic - $35/month or $29/month (billed annually) Premium - $300/month or $199/month (billed annually) Enterprise - details upon request
Starting price:
$35.00 per month
Free trial:
Not Available
Free version:
Available
Most Helpful Reviews for Bitly
1 - 5 of 1,277 Reviews
Sharilee
Marketing and Advertising, 2 - 10 employees
Used unspecified
OVERALL RATING:
5
Reviewed November 2023
Keep It Short With Bitly.
Nadish
Verified reviewer
Marketing and Advertising, 11-50 employees
Used daily for less than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed May 2022
Bitly is the best url shortly shortening service even with free account
I used to use another url shortening service, but then I found Bitly and registered my account there. One day I faced some technical issues with the previous service and I decided to try Bitly. And trust me, I was amazed to find it very user friendly. Bitly has become more user friendly and powerful if we compare it from the past 2 years when I started using it. I'm 100% satisfied with Bitly, thanks to Bitly team for providing such a brilliant service. :)
PROSI love Bitly because it's providing very useful tools like integrating UTM link features, official WordPress plugin and link tracking features even on Free accounts. :)
CONSThe least that I like about Bitly is that I cannot use my custom domain with free account :(
Reasons for switching to Bitly
Because I found Bitly much more user friendly and has more features as compared to TinyURL
Shaileshkumar
Marketing and Advertising, 2-10 employees
Used daily for more than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
4
FUNCTIONALITY
5
Reviewed April 2022
Trusted and Worthy URL Shortner Software I have seen throughout My life.
Not only can you shorten your URLs using Bitly, but the service also has features tailored to businesses looking for a unique link experience. Here's an example of what Bitly can accomplish for you: Replace bit.ly with your company's name. Make secure connections. Redirecting a URL is simple. I am very happy with using Bitly software.
PROSIf you're trying to develop a brand through a social media campaign, it's critical that all your links are the same length and seem comparable. In Instagram biographies, as well as Twitter bios, shorter links seem better. So, it is more streamlined in appearance. If someone has chosen to share long URL, there's far too much space for error, and a potential sharer may become annoyed and give up before sharing your link with anyone. So Bitly is easier to replicate. Really, Bitly Shortened URL is working for my running business.
CONSIt has some security issues. You have no idea what this link is for, and if someone provided it to you without any context, you would either block it or distrust it and refuse to click on it. Sometimes i face this problem to run my business.
Reason for choosing Bitly
I come to know different sources that Bitly is good for business performance.
Reasons for switching to Bitly
Once my shortened link was not working when I was promoting my high ticket product with paid method.
Gaurav
Food & Beverages, 1,001-5,000 employees
Used monthly for less than 2 years
OVERALL RATING:
3
EASE OF USE
3
VALUE FOR MONEY
4
CUSTOMER SUPPORT
2
FUNCTIONALITY
3
Reviewed June 2020
Intuitive URL Shortening Tool with Analytics
I use Bitly software to solve the business problem of shortening the product or category landing page links, tracking their clicks and eventually, use those insights to optimize customer experience and drive higher sales by reducing user experience or content issues. For example: if a customer engages with our voice assistant tool to shop and is not able to find a product on our website, we want to help that customer using an auto generated link to that product and track if clicking that link made that customer more satisfied. So, benefit of Bitly is it improves customer engagement through shortened landing page links and allows us to track their experience on our site. Hence, helping us improve ROI of our online business.
PROSI use Bitly software to shorten product and category links which have Google Analytics tracking tags appended to them. So, when the marketing team includes those links in chatbot, customers see a shortened version of the links with the tags hidden. This strategy ensures links are user friendly. And at the same time, enabled for tracking so I can report on which link drove the most clicks as well as who those engaged customers were. Ultimately, using Bitly allows my marketing team to improve customer engagement and retarget those customers to drive higher conversions - a simple recipe for success. I also use Bitly analytics if for some reason Google Analytics UTM tags don't work. So, a nice backup plan.
CONSCouple of Bitly features are needing improvement. First, the ability to customize the landing page website link I am trying to shorten and include in chatbot. So, instead of showing a random string of characters in the shortened link, I would like to show a name of the page title clarifying what product or category that page is about. I feel this feature would drive higher click-through rate from customers who see that custom link. Secondly, the ability to integrate Bitly click analytics with UTM session activity and customer id. So, I can see an end-to-end experience of customers from link click to landing to buying a product or researching it. These holistic insights would help my marketing team to improve design and content.
Daniela
Verified reviewer
Translation and Localization, 1 employee
Used monthly for more than 2 years
OVERALL RATING:
5
EASE OF USE
5
FUNCTIONALITY
5
Reviewed January 2024
Perfect for creating short links
To be fair, I mainly use Bitly for the link shortening and personalization feature, so I can't speak on other features. I'm very happy with how easy it is to generate links and the analytics. You can see exactly how each link is performing.
CONSSometimes the links can look a little spammy. With the paid version you can customize them and add your domain name but with the free version, some customers might end up not wanting to click on the link.