Marketing Planning Software

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Showing 1 - 20 of 66 products
Showing 1 - 20 of 66 products

ProWorkflow

Founded in 2002 and acquired by ProActive Software Ltd in 2003, ProWorkflow is a cloud-based project management and time tracking software that caters to companies of all sizes. ProWorkflow includes all the features of a trad...Read more about ProWorkflow

Workday Adaptive Planning

Workday Adaptive Planning, founded in 2003, provides a web-based system for budgeting, forecasting and reporting. The solution is suitable for a wide variety of company sizes. Delivered over the Web in a software-as-a-service (Saa...Read more about Workday Adaptive Planning

N.Rich

N.Rich is a company established in Helsinki, Finland in 2016. It offers an ABM advertising platform that enables the display channel for B2B companies. You can use it to segment your target account list and deliver personalised ad...Read more about N.Rich

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Smartsheet

Smartsheet is a work execution platform and collaboration tool with a familiar spreadsheet-like interface that helps teams plan, track, and manage projects in real-time. Smartsheet features include a range of project management to...Read more about Smartsheet

Blacksmith TPO

T-Pro Optimum is a pricing optimization solution that helps CPG manufacturers manage, analyze, and optimize trade promotions. It provides data harmonization tools, which combine data from multiple sources to analyze return-on-inve...Read more about Blacksmith TPO

4.50 (10 reviews)

Audiense

Audiense is the world’s pioneering Audience Intelligence platform. We aim to help marketers and consumer researchers be innovative and develop relevant audience-centric strategies through the use of proprietary social consumer seg...Read more about Audiense

4.17 (6 reviews)

Miro

Miro is a cloud-based collaboration tool for small to midsize businesses. The solution features a digital whiteboard that can be used for research, ideation, building customer journeys and user story maps, wireframing and a range ...Read more about Miro

ClickUp

ClickUp is a cloud-based collaboration and project management tool suitable for businesses of all sizes and industries. Features include communication and collaboration tools, task assignments and statuses, alerts and a task toolb...Read more about ClickUp

Be Addy

Be Addy helps marketers create, schedule and optimize online media plans. Users can allocate budgets to the dedicated platforms and gain insights into campaigns through reports. ...Read more about Be Addy

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Paymo

Paymo is a work and project management solution for small-medium businesses and freelancers. This solution supports remote work and offers project planning, resource scheduling, team collaboration, file proofing, time tracking, an...Read more about Paymo

Airtable

Airtable is a cloud-based project management solution targeting small to midsize businesses as well as departments within larger companies. This system focuses primarily on data organization and collaboration. The system uses...Read more about Airtable

Mediatool

Mediatool is a cloud-based marketing management platform built to give brands and agencies an overview and real-time control of their campaign activity. Using Mediatool, you can manage your ad campaigns from start to finish, incl...Read more about Mediatool

4.73 (11 reviews)

Dreamdata

Dreamdata is a cloud-based platform for marketing and revenue attribution. The solution allows businesses to track and analyze how certain activities are impacting revenue, how individual channels are performing and what is drivin...Read more about Dreamdata

4.85 (41 reviews)

Asana

Asana helps teams orchestrate their work at scale—from daily tasks to strategic initiatives. With Asana, teams are more confident, move faster, and accomplish more with less—no matter where they are located or how many different d...Read more about Asana

Trello

Trello is a visual collaboration tool for planning tasks and projects. While commonly used by agile software development teams, the solution is also used in other departments such as marketing, sales, support and HR. The web-based...Read more about Trello

No reviews yet

Measured

Measured is a cloud-based attribution & media incrementality solution that provides small to large enterprises with business intelligence tools to calculate the incremental value of marketing campaigns across multiple media channe...Read more about Measured

5.00 (10 reviews)

GoodDay

GoodDay is a cloud-based project management solution that caters to businesses of all sizes across various industries. Features include idea management, resource management, milestone tracking, Kanban boards, Gantt charts and more...Read more about GoodDay

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Allocadia

Allocadia Marketing Performance Management is planning, budgeting, and performance measurement software built for revenue-driven marketing organizations. Allocadia is designed for everyone in marketing including leadership teams, ...Read more about Allocadia

5.00 (3 reviews)

ActiveCollab

ActiveCollab is a project management solution for creative professionals. It offers cloud-based subscription plans or a self-hosting license. Projects are split into tasks and subtasks. Tasks can be filtered by the due date, ass...Read more about ActiveCollab

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Brandmaker

Uptempo provides enterprise marketing teams with software to manage planning, productivity and performance. Our mission is to help marketers lead with confidence and love their jobs. Uptempo’s marketing operations suite integra...Read more about Brandmaker

4.58 (12 reviews)

Buyers Guide

Last Updated: June 30, 2021

While marketing planning software has often been too expensive for many businesses, these days, new software offerings at every price point are giving enterprise-level capabilities to small and midsize businesses.

Marketing planning software makes it easier to understand your business' audience, create targeted marketing campaigns, and monitor their effectiveness.

There are many factors and features to consider when choosing the best software for your marketing team. This guide will help you understand the options available to your business.

Here’s what we’ll cover:

What is marketing planning software?

Marketing planning software gives companies the tools to plan, track, and even predict marketing campaign success. All of these features are available to your entire team in cloud applications that are accessible from anywhere. Collaborative tools allow analysts, creative designers, project managers, and other team members to work together with access to shared data. Companies can also set budgets, define goals, and measure progress with greater accuracy and ease.

Common features of marketing planning software

While features vary from product to product, marketing planning software typically offers some or all of the following functionality:

Collaboration Work on a project with other stakeholders using shared information in real time. Coordinate schedules and project milestones using calendars, conversation tools, and more.
Marketing calendar Schedule upcoming campaigns and marketing communication using advanced calendar tools. Analyze past campaigns for audience data and cost effectiveness.
Goal setting and tracking Define your business objectives and marketing goals, and then track progress over time.
Budgeting and forecasting Estimate the cost of future marketing campaigns. Set, track, and modify budgets based on real-time marketing analytics.
Media planning Assign teams and budgets by advertising channel and promotional vendor.
Presentation tools Share creative assets across teams. Create workflows to gather internal feedback and authorize publication.
Predictive analysis Apply statistical analysis and machine learning principles to predict campaign effectiveness and return on investment (ROI).

What type of buyer are you?

Before purchasing marketing planning software, you should define your company's primary marketing strategy. The type of marketing you do will determine the solution that best supports your business objectives.

Outbound marketing

Outbound marketers should consider tools that track ad click-through rates (CTRs) and newsletter engagement. These features help outbound marketers get the most from tools such as search engine advertising, website ads, and email marketing targeting lists of leads.

Inbound marketing

Inbound marketers should consider solutions that support website analytics and other search engine optimization (SEO) factors. These features help inbound marketers evaluate their blogs, websites, and social media. Lead nurturing, such as drip marketing, is one way inbound marketers draw customers toward a purchase decision.

Social media marketing

Marketers who rely on social media channels to connect with customers should look for applications that can monitor conversations, track the source of inbound leads, and ultimately measure the success of social media campaigns. Many social media marketing platforms provide limited marketing automation tools, while advanced social intelligence is usually reserved for best-of-breed solutions.

Benefits and potential issues

Here are a few things to remember when selecting the right software for your marketing team.

  • Focus on the essentials: Beware of choosing software that offers many features but ultimately lacks the essential functions you need to support your established processes. Look for software that covers your essentials needs and can grow with your business.
  • Confirm all necessary integrations: Whenever you adopt new software, it's important to ensure it integrates with your existing systems and data. For example, some marketing software offers native integration with customer resource management (CRM) software and related platforms. Without native integration, developers may need to spend time making your software platforms compatible with each other.
  • Consider the learning curve: Learning to use new software takes effort. Look for intuitive software options that have plenty of tutorials and self-service documentation. Online tech support is sometimes only available in higher-tier packages.

Market trends to understand

Data visualization helps marketers understand complicated metrics. As smaller companies gain access to big data, the information can feel overwhelming. Data visualization helps teams make sense of abstract analytics and spot opportunities. Ultimately, data visualization tools help companies spend money and time more efficiently.

Artificial intelligence (AI) is making sense of complex data. AI can often find important details in data much faster than humans can. AI is still considered an advanced software feature, and companies may pay a premium to get it. This reality is changing, however, and software that doesn't invest in AI is widely expected to fall behind in the coming years.