MAAS

Affle’s MAAS platform is geared toward mobile advertisers with a view to growing their userbase and boosting user acquisition (UA) through app stores, programmatic platforms, and integrated publishers. It takes a three-pronged approach to boost the user’s audience by focusing on precision targeting, creative optimization, and KPI reporting. The software suite includes mDMP, a customer intelligence database of over 2.1 billion profiled devices, and mDSP, which connects to SSPs and publishers and uses predictive and look-alike targeting. It then drills down on higher quality leads using mFaaS, a machine learning fraud detection system that weeds out click fraud, bots, VPN, fake users, etc. Users can then carry out an analysis of leads from across channels and platforms ...