AppVirality is a mobile and cloud-based platform that enables businesses to manage referral programs to increase user signups, conversions, and revenue. It offers a host of features including customizable campaigns, alerts/notifications, branded referral links, webhooks and more. AppVirality allows organizations to send marketing messages to the target audience. Users can also create and manage personalized referral marketing campaigns. Marketers can also track the performance of campaigns via a centralized dashboard. It is available on monthly subscriptions and support is provided via an online form.