Edge is a cloud-based reputation management platform that helps franchises and service brands track and manage customer feedback. This platform enables users to integrate with point-of-sale systems, allowing for automatic recognition and rewards for employees who receive positive Google reviews. Edge also supports the creation of internal sales competitions and local customer communities. Additionally, Edge helps streamline the review process, enabling brands to track essential customer feedback. Key features include employee incentives, employee engagement, mobile applications, reporting and more.