Zype, a backlight business, is the infrastructure for digital video, providing an API-first SaaS that helps product teams solve mission-critical streaming video challenges with a robust platform that includes automation, monetization, business analytics, CRM, and integrations with thousands of SaaS applications. The solution empowers enterprises to drive revenue and engagement by providing the most connected and reliable cloud-based video content management and distribution infrastructure to stream video on the OTT & Connected TV.