Ahrefs
About Ahrefs
Awards and Recognition
Ahrefs Pricing
Ahrefs Webmaster Tools are free for any website owner and consist of Site Audit and Site Explorer tools. Full access subscription plans are divided into Lite, Standard, Advanced and Agency. Monthly subscriptions starting at $99/month (personal) and $999/month (agency). Annual subscriptions starting at $82/month (personal) and $832/month (agency). A 7-day trial is available for $7.
Starting price:
$99.00 per month
Free trial:
Not Available
Free version:
Available
Most Helpful Reviews for Ahrefs
1 - 5 of 546 Reviews
Maddy
Writing and Editing, 2 - 10 employees
Used unspecified
OVERALL RATING:
4
Reviewed August 2023
Ahrefs Changing the Industry Standard
Maddy
Verified reviewer
Writing and Editing, 2-10 employees
Used daily for more than 2 years
OVERALL RATING:
5
EASE OF USE
4
VALUE FOR MONEY
3
CUSTOMER SUPPORT
4
FUNCTIONALITY
4
Reviewed January 2023
Ahrefs is the best but recent pricing updates make it hard to continue justifying
Overall, I think it's a robust tool. I think they do a great job on their blog and other educational material that shows people how to use the tool to the fullest. Writing this review in anticipation of a recession (where clients have already started churning and cutting budget), I can no longer afford this tool — especially because there's an alternative that has all the same functionality and results my company needs, for about a third of the price I'm paying now.
PROSI love everything about Ahrefs except their new pricing and plans. We primarily use the keyword research functionality and other functionality associated with it (like competitor research via content gap analysis). I also love their website audit tool and their backlink tracker. Their rank tracker is also great. There is no question that this is one of the best in the industry for all-in-one SEO needs.
CONSRecent plan changes have made Ahrefs almost 3x more expensive for my company to use for the same features we've previously used it for. That's my biggest complaint, that the price hike wasn't gradual or sustainable. We're in the process of switching over to Semrush, whose plans are a lot more reasonable. I've always personally considered Semrush as being better for paid search and Ahrefs as better for organic search (especially when it comes to keyword research and backlink tracking) but Semrush has made many strides since I've last been in a position to compare the two and I feel confident that Semrush can handle our most important keyword research needs and the other all-in-one SEO features I mentioned in terms of what I like about Ahrefs.
Reason for choosing Ahrefs
At the time, the pricing and overall value were optimal. That's no longer the case as I write this review.
Vendor Response
We're sorry to see you disappointed, Maddy :( To bring some context, the pricing change was not made this year, but in March 2022. We took this decision to counter group buyers. But also to maintain the costs of our infrastructure (collecting, processing, and storing data for 7+ years waiting for you to request it) & continue building new tools and features. The change might come off as abrupt but we've gone to great lengths to communicate it on as many channels as possible (pricing page and billing page, welcome message, credit counter next to your account's name, and a dedicated area under Account Settings called Limits & Usage > Set limits). Grandfathered users can still keep their legacy subscriptions, provided they don't interrupt them. If you've upgraded by mistake just recently and feel that you've been wronged, please reach out to our support and seek help. If you still decide to go with Semrush, we respect that decision. However, please note that while they did make some improvements, they're still behind us in terms of infrastructure and the features you're looking after. Here are some unique features that you can find only in Ahrefs: KEYWORD RESEARCH - Traffic Potential - Parent Topic - History & ad charts - SERP comparison - 9 different keyword ideas reports BACKLINKS - Detailed statuses to new/lost backlinks - Internal backlinks report - Comparison mode SEO AUDIT - Segmentation - Customizable issue statuses - Internal link opportunities report - HTML code & text comparison These are but just a few, I didn't touch upon the infrastructure that makes us the most beloved toolset by the SEO community. Our support team (or myself) can provide more info on all these features should you need further help!
Replied January 2023
Kirill
Internet, 1 employee
Used daily for less than 6 months
OVERALL RATING:
5
EASE OF USE
1
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed June 2023
A thing no AHREFS affiliate will tell you
Even if this credit rule is listed on the Pricing page, it is unclear what those credits are consumed for. I could never expect that they melt out with EVERY click... So I got disappointed / this is not what I call customer-friendly. The app is very expensive already, and this credit situation doesn't improve the app's usage. But it brings the company much more money, I understand. Tja, that's capitalism, bro.
PROSOf course, we all know it's a fantastic tool that provides many information and tools. I haven't used it for a long time, but I decided to use it because many people on youtube were praising how good it is.
CONSHere's what no Youtuber/ahrefs-affiliate will tell you: after you pay, you will realize that EACH LITTLE click you make on the platform consumes a credit, and for 100 EURO per month, you have only 500 of those. Literally. Just 500 credits. I started my keyword research, and schwupps - almost 100 credits gone. EACH STEP you need while looking for keywords/related topics consumes credits.
Reasons for switching to Ahrefs
Ubersuggest is much cheaper than Ahrefs, but the data is outdated (all the metrics are three months old, which makes the research quite useless), and once again - you have to buy credits to get up-to-date information. Those costs ca. 30 EUR per month, doubling the app's price.
Vendor Response
Hi Kirill, Good to see you back! Indeed, our pricing has changed since last year (March 2022, to be more specific). With the old plans, the main features were available to everyone—regardless of the plan they were on. This meant large agencies paid the same subscription price as a one-person SEO (often a beginner). The best way to differentiate usage was by how many "data requests" each user was pulling. Hence "credits" were born. Credits get consumed when accessing reports and requesting new data from all our core tools, Dashboard, Alerts, and standalone tools (like Batch Analysis). Site Audit and Rank Tracker DO NOT consume credits. However, we are very transparent about them. The monthly subscription, plus the plan additions are all listed on our: - Pricing page - Billing page - In-app welcome message - Visual live counter (in the header, next to your account name) - Limits & usage page under Admin Settings If you want to save on credits while doing kw research, I recommend searching them in bulk. For more info on how credits work, please read our help page article: https://help.ahrefs.com/en/articles/6061658-about-credits-and-export-rows As for the pricing pain point, we're improving our product and our ability to crawl the entire web: https://ahrefs.com/big-data. Hence prices need to follow along to make our business sustainable. To give you a greater understanding of the costs involved, our data center costs in Singapore alone have run over $400M in the past 3 years (https://tech.ahrefs.com/how-ahrefs-saved-us-400m-in-3-years-by-not-going-to-the-cloud-8939dd930af8). Despite this, we still get that the new system might not be working for everybody (including yourself), hence we apologize for that. Happy to answer any further questions. Andrei
Replied June 2023
Kenny
Verified reviewer
Computer Hardware, 1 employee
Used daily for more than 2 years
OVERALL RATING:
1
EASE OF USE
1
VALUE FOR MONEY
1
CUSTOMER SUPPORT
1
FUNCTIONALITY
1
Reviewed June 2019
Are these reviews for real??
The hits all come from 54.x.x.x and apparently have a fetish for using the bible in repetitive succession that just swamps our logs. Sometimes we just use iptables to get rid of the rogue site but aside from being a pest I see no other damage. The hits look like this: 54.x.x.x "Get /bible/18_028.HTM http/1.1" 404 However our associate that also gets hit by the rogue ahrefs site is being hit with non-biblical hits (go figure). Don't bother getting messed up with ahrefs, it's just another bad affiliation that will come back to bite you sooner or later in my opinion.
PROSI like how ahrefs disregards a cease and desist notice.
CONSThis is just another hacker site. They've been hitting our server for over 2 years now (and not just us).
Vendor Response
Hi Kenny! Apologize for the inconvenience caused. It looks like we hit a family of repetitive links to this site and we kept performing requests to URLs following the pattern /bible/${N}_${K}.HTM. Rules added to the robots.txt file could have avoided this. Our crawler has improved since then considerably. I invite you to write to our support team at support@ahrefs.com for any technical issues you might encounter.
Replied July 2022
Mike
Verified reviewer
Marketing and Advertising, 2-10 employees
Used daily for more than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed November 2022
AHrefs for me still the KING for SEO research and a big plus in backlink research
For our team this tool saved us ALOT of time, i was able to teach translators also to work with this tool to do specific keyword research for their country. And the training was needed because overall it's not a "easy tool" but a professional tool. That will cover all the needs of SEO/SEA/SEM experts.
PROSThere are many tools on the markt, but Ahrefs gives you all the things you need to do a in depth SEO research. We have been using is for competition/keyword and backlink research for multiple countries and with the data we where able make the best content and tweaks needed.
CONSThe made some big changes on the subscriptions, we still have legacy but if we change we would LOSE alot of options... For us it would be a downgrade... Also keyword tracking can become PRICY when you want to track more then 5000 keywords (multiple countries).
Reasons for switching to Ahrefs
We had to many tools, so we needed to look for a compleet tool, or just drop some. In the end we picked Ahrefs due to the big need of backlink research and a compleet database in multiple languages. After alot of testing and comparing SEMRush and Ahrefs came on top, with for us Ahrefs a bit better.
Vendor Response
Happy to know you're enjoying Ahrefs, Mike! We took the decision to change our pricing model after we thoroughly studied the actual usage data. Based on it, we discovered that 80% of our paying customers wouldn't be affected by it. Hence, we went for a pricing model that motivates people to pay more for the features they get value from. We agree though that this might not work for everyone and apologize for that. Should you have any further questions, please reach us at support@ahrefs.com and we'll be happy to help.
Replied November 2022
