# Prowl Software Reviews, Demo & Pricing - 2026

> Review of Prowl Software: system overview, features, price and cost information. Get free demos and compare to similar programs.

Source: https://www.softwareadvice.com/competitor-price-monitoring/prowl-profile

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Prowl

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Overview

# Prowl 2026: Benefits, Features & Pricing

On this page

-   Overview
    
-   User Interface
    
-   Popular Alternatives
    
-   Pricing and Plans
    
-   Features
    
-   User Reviews
    

## Overview

Prowl

4.1

[(8)](https://www.softwareadvice.com/competitor-price-monitoring/prowl-profile/#reviews)

Pricing

Starting at $6,000.00 per month

### About Prowl

Prowl is a price monitoring software that helps brands optimize the customer experience by monitoring, protecting, and optimizing their brand's minimum advertised price (MAP). With Prowl, brands gain insights into consumer behavior, retail activities, seller activities, and competitive pricing.

The software's monitoring capabilities provide brands with a comprehensive view of their pricing landscape, helping them make informed decisions to align with their pricing strategy. Through Prowl's analysis features, brands can benchmark data, identify MAP violations, and uncover unauthorized sellers. Actionable insights are provided to optimize brand and product performance, ensuring pricing policies are enforced consistently.

Prowl's engagement capabilities empower brands to take action against violators and hold them accountable. The software integrates with brand email clients, allowing for customized communication with violators. It also generates time-stamped PDFs to serve as proof of violations and supports bulk violation notices for efficient enforcement.

## Prowl User Interface

## Popular Prowl Alternatives

Main Product

Prowl

4.1

[(8)](https://www.softwareadvice.com/competitor-price-monitoring/prowl-profile/#reviews)

Ratings Breakdown

-   4.13Ease of use
-   3.67Value for money
-   4.0Customer support
-   4.0Functionality

Pricing

Starting at $6000.00 per month

Alternative Product

[PriceLabs](https://www.softwareadvice.com/vacation-rental/pricelabs-profile/)

4.9

[(249)](https://www.softwareadvice.com/vacation-rental/pricelabs-profile/reviews/)

Ratings Breakdown

-   4.59Ease of use
-   4.80Value for money
-   4.84Customer support
-   4.82Functionality

Pricing

Starting at $9.99 per month

Alternative Product

[Multiply](https://www.softwareadvice.com/marketplace/multiply-profile/)

4.9

[(44)](https://www.softwareadvice.com/marketplace/multiply-profile/#reviews)

Ratings Breakdown

-   4.77Ease of use
-   4.84Value for money
-   4.95Customer support
-   4.73Functionality

Pricing

Starting at €159.00 per month

Alternative Product

[Competera](https://www.softwareadvice.com/bi/competera-profile/)

4.8

[(58)](https://www.softwareadvice.com/bi/competera-profile/reviews/)

Ratings Breakdown

-   4.82Ease of use
-   4.79Value for money
-   4.88Customer support
-   4.79Functionality

Pricing

Available upon request

Alternative Product

[SmapraTracker](https://www.softwareadvice.com/product/531181-SmapraTracker/)

5.0

[(2)](https://www.softwareadvice.com/product/531181-SmapraTracker/#reviews)

Ratings Breakdown

-   4.0Ease of use
-   5.0Value for money
-   5.0Customer support
-   4.50Functionality

Pricing

Starting at $39.00 per month

Alternative Product

[Minderest](https://www.softwareadvice.com/pricing-optimization/minderest-profile/)

4.7

[(15)](https://www.softwareadvice.com/pricing-optimization/minderest-profile/#reviews)

Ratings Breakdown

-   4.67Ease of use
-   5.0Value for money
-   4.93Customer support
-   4.53Functionality

Pricing

Available upon request

## Prowl Pricing and Plans

Starting price: $6,000.00 per month

Free Trial

Free Version

Basic

$6,000.00

per user, per month

No plan information available

## Prowl Features

-   Popular features found in Pricing Optimization
    
    Competitor Price Tracking
    
    Custom Pricing Rules
    
    Dashboard
    
    Dynamic Pricing
    
    Predictive Pricing Models
    
    Price differentiation
    
    Price List Management
    
    Profitability Analysis
    
    Repricing engine
    
-   More features of Prowl
    
    Activity Dashboard
    
    Alerts/Notifications
    
    Behavior Tracking
    
    Benchmarking
    
    Case Management
    
    Customizable Reports
    
    Data Visualization
    
    Domain Monitoring
    
    Elasticity-based pricing
    
    Inventory Management
    
    Investigation Management
    
    Machine Learning
    
    Market Data Analysis
    
    Marketplace Monitoring
    
    Mobile App Monitoring
    
    Monitoring
    
    Multi-Currency
    
    Multi-Store
    
    Price/Margin Management
    
    Pricing Analytics
    
    Real-Time Analytics
    
    Real-Time Data
    
    Real-Time Monitoring
    
    Reporting/Analytics
    
    Reporting & Statistics
    
    Search/Filter
    
    Visual Analytics
    

## Prowl User Reviews

Overall Rating

4.1

Ratings Breakdown

5

50%

4

38%

3

0%

2

0%

1

13%

Secondary Ratings

Ease of Use

4.1

Value for money

3.7

Customer support

4.0

Functionality

4.0

Have you used Prowl and would like to share your experience with others?

BJ

Brian J.

Verified reviewer

Automotive

5001-10000 employees

Used daily for more than 2 years

Review source

Reviewed September 2021

Prowl Brand Protection

4

Our experience has been great with PROWL and their customer support. It allows us to track what price our sellers and resellers are selling our MAP parts for and allows us to contact them very easily using the software. It tracks our success of maintaining our MAP pricing on the web and the history of our actions. It is reasonably priced and gives us access to alot of detailed reports out of the software.

Ratings Breakdown

4

Ease of use

5

Value for money

4

Customer support

5

Functionality

Pros:

This software scans the internet for eretailers who are selling certain products of my company. They then compare the advertised price against our MAP pricing standards and reports the violations. We then can use this software to contact these sellers and ask them to adjust their prices. The product does a good job of finding violators of our MAP policy, and it is easy to use for all of their features and it has a good selection of preprogrammed reports. It's customer service also has been very good.

Cons:

This was an easy software to implement but there is a bit of learning time and there were some issues with implementation but were fixed fairly quickly. Also for some of resellers of our products there is no information as to who the actual seller is and how to contact them. This is more of an issue with eBay then other sites.

Reasons for choosing Prowl

This was the only product we reviewed

Read More

BJ

Brian J.

Verified reviewer

Automotive

5001-10000 employees

Used daily for less than 2 years

Review source

Reviewed February 2021

ACDelco

4

We have set up PROWL to monior compliance with the ACDelco EMRP policy.

Ratings Breakdown

5

Ease of use

4

Value for money

4

Customer support

4

Functionality

Pros:

The product is easy to use. There is a good amount of detail in PROWL about the sellers. The customer success managers have been for the most part responsive and easy to work with. It is easy to report errors in the data and the specific errors are handled quickly. Creating templates and sending notices to sellers is set up in an easy way to use and send as well as documenting actions taken. Most of the time we get good information on why there are some data issues and the status of fixes, but not alway.

Cons:

The initial setup had some issues that creating quite a bit of internal work from our side. Not knowing how to set up sellers information in PROWL for all categories caused confusion (We wanted seller information to be the same for all categories). There were several issues in the initial setup and review so this process could go smoother. Also in the last year there have been a few significant data issues but we have gotten through the learning curve.

Read More

SS

Steve S.

Verified reviewer

Consumer Electronics

1001-5000 employees

Used daily for less than 2 years

Review source

Reviewed December 2021

Really bad consistency

1

We use them for MAP monitoring but there are much better options out there... keep searching and you'll find them.

Ratings Breakdown

3

Ease of use

1

Value for money

1

Customer support

1

Functionality

Pros:

It worked well for a while but they constantly have excuses about why certain MAP Prices are not being captured.

Cons:

It is a great tool in theory, but the fact that it is not consistent will leave you frustrated.

Reasons for choosing Prowl

I made a mistake

Read More

AJ

Ana J.

Verified reviewer

Entertainment

201-500 employees

Used daily for more than 2 years

Review source

Reviewed February 2021

Great Help with Map issues and Amazing Customer Service

5

\[SENSITIVE CONTENT HIDDEN\] is awesome, She is very responsive and always helps when I have a problem or need assistance navigating the software. She is also great with sharing updates and information. Great customer service.

Ratings Breakdown

4

Ease of use

4

Value for money

5

Customer support

4

Functionality

Pros:

I love the ease of use the best and being able to see Violations not only by item but by Dealer as well. Also very detailed information. I love knowing who lowered the price first helps us police correctly.

Cons:

Sometimes it picks up lower pricing on items that are used or Dealers that show Used as well as New pricing on their websites.

Read More

ST

Steve T.

Verified reviewer

Consumer Goods

11-50 employees

Used daily for less than 2 years

Review source

Reviewed March 2021

Quality Customer Service, Trustworthy Data, Excellent Dashboard

5

Prowl has been everything promised. Their data quality and customer service are top of class.

Ratings Breakdown

5

Ease of use

5

Value for money

5

Customer support

5

Functionality

Pros:

Prowl is an easy to use MAP monitoring platform. The data they pull is high quality and presented in an easy to process and use format. Their seller database is one of the best if not best tools on the market. Historical pricing is a great feature that allows me to see who is playing pricing games overnight and on weekends.

Cons:

I haven't come across anything that my Customer Success Manager or the rest of the Prowl team can't assist with. You can report issues directly on the violations page as well as using their chat/ticketing system which is easily accessible on every page of Prowl.

Read More

EC

Elena C.

Verified reviewer

Sporting Goods

501-1000 employees

Used daily for less than 2 years

Review source

Reviewed February 2021

Great features coupled with great service

5

Overall I love using PROWL - great features like daily update emails to make sure nothing ever comes as a true surprise, good dashboards, and great reporting. On top of that our PROWL service representatives have always been extremely helpful and knowledgeable!

Ratings Breakdown

4

Ease of use

5

Customer support

5

Functionality

Pros:

I love being able to see interactive dashboards that provide some quick visuals for our data. I also love being able to look at historical violations to get a good sense of patterns over time.

Cons:

It has been a little difficult to integrate our setup to create automated emails. The process has been a bit lengthy. Would love to have a more seamless integration of all the finer tuned features.

Read More

JM

James M.

Verified reviewer

Consumer Goods

201-500 employees

Used daily for less than 2 years

Review source

Reviewed February 2021

Solid tech but not perfect

4

Solid tech, helpful for what it is, which identifies and calls out imap violations. Plenty of false alarms but the fix process is not difficult.

Ratings Breakdown

4

Ease of use

3

Value for money

4

Customer support

3

Functionality

Pros:

Generally, the report on all active violations is the most useful piece

Cons:

there is a focus on creating visually appealing reports but most are not particularly helpful

Reasons for choosing Prowl

I was not a part of the process, it occurred before my arrival.

Read More

HW

Hunter W.

Verified reviewer

Defense & Space

201-500 employees

Used daily for less than 6 months

Review source

Reviewed March 2021

MAP Review

5

Ratings Breakdown

4

Ease of use

5

Functionality

Pros:

Ease of Access. It helps to know where everything is and is easy to create reports!

Cons:

I think there are some that slip through that actually aren't violations, but that is just manual error.

Read More

Showing 1 - 8 of 8 Reviews

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