The idea of customer advocacy and customer marketing is a new way of thinking within B2B business. I feel fortunate that we have chosen a partnership with Influitive, who in my mind, is the leader in this particular space. Our implementation was quite easy and even with my competing priority of creating an online user community at the same time. Their customer support is quite incredible. They are timely, polite, and sure to close the loop. The knowledge base articles are great and usually show walk-throughs and how-to's on nearly everything. I also appreciate their willingness to continue to foster partnership through ongoing coaching with advocacy experts every two weeks. They have even gone so far as to add me to a great SLACK group with Awesome Advocate Marketers from around the world to learn and grow. As a result of our coaching, execution, and leveraging the software within the first 30 days we have had 12 new software reviews, 9 referral leads, and 10+ users raising their hand to be references. I have been blown away with our results and so have my executives. We are going to continue to build on our early success and leverage this tool at an upcoming event - specifically with Influitive's great mobile app. Another thing I appreciate about Influitive is they are constantly learning, growing and trying new things. Their own VIP AdvocateHub is a great place to learn about the company, what's coming around the corner, and also great advice to incorporate into your own hub. We are really looking forward to continuing our success with our Hub and ultimately mobilizing our advocates to spread the footprint of our brand and services via word of mouth, social, and reviews while having fun at the same time!

You truly get out what you put in. The time spent building campaigns and targeted challenges are directly related to what results you're able to yield thereafter. Their customer support is incredible. Their coaching is very helpful and they are all about building value for your Hub. If you are the sponsor, rest assured you will have plenty of benchmarking and metrics to present to your executive teams.

No real cons to speak of at this time. Like any other B2B company, they are interested in appending add-on solutions such as API links to Marketo, Salesforce, SSO etc. These do cost money and are typically not included in a base contract.

It gamifies advocate engagement to the point where it's not too "cheesy" on their end. Participation feels organic and can be as serious or fun as you want it to be. I feel this was something other vendors attempted but could never do as well. The AdvocateHub provides detailed metrics so that we can accurately present our success to other departments. Plenty of reports are at our fingertips and can be pulled quickly or sent automatically on a week-week, month-month basis. We needed that to be there and done well, it was selling point for the AdvocateHub. Customer advocates in our AdvocateHub are encouraged to engage daily and Influitive does a great job to coach us on how to do just that. You're never left in the dark or left alone to fend for yourself and your customers. Influitive is there with you to coach you through the process and truly cares about getting the most out of your new AdvocateHub. "You're their only customer" is the feeling you get from them.

It's a growing vendor so there can still be a few dents in the software here and there. Targeting and uploading content can sometimes take a bit of time at certain points in the day but nothing that has hindered us so far.

We use Influitive as our main customer hub to share information, news, content, events, product updates & more. The model of sharing information with customers and using the discussion boards works well. However the rewards component of the hub is more of a challenge since it's tough to see the value of what you're getting from customers compared with the money you're spending on rewards.

Good community platform and discussion boards - the fun aspect makes it easier to engage with customers.

The rewards do not always generate genuine responses from customers and it's hard to correlate value between the money you're spending and the feedback and participating you're getting from customers.

The AdvocateHub is a great product that many companies could make use of. Customer marketing and customer advocacy go hand in hand and it's on the rise. Before Influitive, I had no idea this was such a thing in marketing. With great effort comes great results which is what I've seen over the past 2 years. We have got feedback rather quickly from our advocates on their hub experience as well as product feedback which is great and beneficial. We have also been able to drive a ton of reviews, referrals, reference calls as well. Tons of quotes and testimonials that we share via Social Media have came from our hub. I believe if you utilize it in every opportunity that you get then you are definitely getting way more than your money's worth for this amazing product. The discussion forum is also a great place for our advocates to discuss our product as well as other things.

Over the past few months, Influitive has been buggy at times as well as e-mail digests going out slower than usual due to lag times (Tuesday mornings on the West Coast) There's been maintenance issues during the day.

The platform is very user-friendly but what I most like is the team behind it. They are always ready to help and provide you with resources and best-practice advice. The support team is going up and beyond to resolve any issues you might have really quickly. I can honestly say that Influitive have spoiled me and I expect to get the same customer support from others. I'm even surprised when that doesn't happen! The platform helps us keep our customers and partners engaged with our products on a more informal level. We significantly improved our footprint and positioning on a third party review sites, we accelerated the quantity and the quality of customer references and boosted our company social amplification.

The only thing that I don't like is that email notifications sent from the hub land in spam folders. We managed to find a workaround but still, it's a bit more work.