Audiense

RATING:

4.2

(9)
Overview

About Audiense

Audiense is the world’s pioneering Audience Intelligence platform. We aim to help marketers and consumer researchers be innovative and develop relevant audience-centric strategies through the use of proprietary social consumer segmentation whilst providing insights on who they are and how to engage with them in the most meaningful way. We offer our users the choice of 2 products developed for very different needs Audiense Insights: Audience intelligence and segmentation, and Audiense Connect (formerly Socialbro): A Twitter marketing tool Audiense Insights allows you to identify and understand any audience, no matter how specific or unique it is. You can create highly personalised audience segments by seamlessly combining a variety of filters when creating a report, ...

Audiense Pricing

Starting price: 

$79.00 per month

Free trial: 

Not Available

Free version: 

Available

Enrich your personas thanks to social consumer segmentation, adding a layer of valuable insights to your tradicional consumer research data
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Audiense Reviews

Overall Rating

4.2

Ratings Breakdown

Secondary Ratings

Ease-of-use

4.5

Customer Support

4

Value for money

4

Functionality

4.5

Most Helpful Reviews for Audiense

8 Reviews

Mercedes

Verified reviewer

Events Services, 11-50 employees

Used daily for more than 2 years

Review Source: GetApp
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed December 2019

Audiense Insights and Audiense Connect represent the best strengths of Audience connect

Audience connect represents the best platform to track the community on twitter, it helps to analyze the commitment in social networks. It has two strengths Audiense Insights and Audiense Connect.

PROS

The possibility of knowing best time to tweet, and the users that are granted in real time, as well as other characteristics of these users to increase engagement

CONS

Segmentation of reports. They must incorporate other KPIs. KPIs related to thematic and not with like or comments

Vendor Response

Thank-you for your review Mercedes! Audiense offers segmented reports with two methods of segmentation: interconnectivity and affinity. These reports can be created on audiences using multiple filters with Boolean Logic. This allows for both simple and complex audiences to be segmented. We love to see your use of Audiense Connect to increase engagement. We hope to see you in Audiense again!

Replied September 2022

User Profile

Beaton

Verified reviewer

E-Learning, 2-10 employees

Used weekly for less than 6 months

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

FUNCTIONALITY

5

Reviewed April 2022

Social Media monitoring and marketing

PROS

It gives a one-stop dashboard for analytics and audience of Twitter accounts with a bonus of being able to follow or unfollow one's audience

CONS

The platform is packed with lots of features but it is not intuitive to use and navigating the dashboard can be a bit tricky from moving between the home screen to finding the various metrics and options available

Reasons for switching to Audiense

The pricing package gave Audiense a competitive edge

Vendor Response

Woohoo! Thank-you for your review Beaton! Within the parameters of what Twitter allows, we love the follow/unfollow capabilities We're passing your feedback regarding navigating, and learning features to the team. This is something we're continuing to work on. If you have any specific suggestions, please email productrequest@audiense.com

Replied September 2022

Jamie

Verified reviewer

Information Technology and Services, 11-50 employees

Used weekly for more than 2 years

Review Source: GetApp
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

4

EASE OF USE

3

VALUE FOR MONEY

3

CUSTOMER SUPPORT

3

FUNCTIONALITY

4

Reviewed February 2018

A great Twitter listening tool - but limited features for lower tier users

PROS

There are some brilliant social listening features that help you to understand what an audience is doing on Twitter. The advanced reporting (that costs extra per 'pack' of mentions/Tweets) is really useful for doing reports on events, hashtags or industry reports. You can monitor specific lists, including Twitter users, email lists (successfully matched to Twitter users) and more. And, you can create Twitter advertising lists from these internal lists.

CONS

Their entry-level pricing is very reasonable but the features are limited and seemingly have become more limited over the years. Some key listening features, such as listening to keywords within Tweets is a premium feature - I've tried reaching out to them multiple times to find out how much this costs but have never heard back. It's a good tool to have and explore, but some key features are missing with the 'cheap' version and it's yet another tool to manage in my marketing stack but it can only do a fairly limited spectrum of tasks.

Vendor Response

Thank-you for your review Jamie! Our Twitter Marketing plan offers all features within it now, whereas more data can come via add-ons. We love to hear that you used the lists for Twitter Ads! Our Twitter Marketing plan can be used for basic level social listening capabilities, but you might find Social Listening specific platforms such as Pulsar, Meltwater, amongst others to give you the depth you're looking for. We're sorry a team member didn't get back to you, please reach out to help@audiense.com if you have any questions. We hope to see you in Audiense again!

Replied September 2022

Kushal

Education Management, 1,001-5,000 employees

Used daily for less than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

4

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

4

FUNCTIONALITY

5

Reviewed December 2022

Audiense is a powerful social media platform that helped us to better understand our audiences.

Overall, Audiense is one of the nice platforms to manage social media marketing. The platform's influencer management features make it easy to identify and connect with potential ambassadors for my brand.

PROS

I love the social media monitoring and analytics that Audiense provides. It helps me keep track of my influencer marketing campaigns and identify new opportunities for growth. Additionally, the platform is extremely user-friendly and provides great insights into the social media landscape. It also provides valuable insights into my audience's demographics and interests, which helps me to create more targeted and effective content.

CONS

The only thing I don't like about it is its price. $79.00 /month is too expensive for small businesses. Otherwise, The features are great to grow marketing.

Vendor Response

Thank you for your Audiense review. We are super happy that you are enjoying your experience and value the platform's influencer & brands feature, amongst other insights. I have shared your pricing feedback with the team so they are aware. We are always aiming to improve Audiense and its value further, so thought you might like to access our roadmap via our Product Portal, where you can see planned, beta, under consideration and launched features. Within the product portal and inside the updates, you can vote for features that are most important to you, or simply submit ideas you'd like to see become part of Audiense's functionality. Link: https://portal.productboard.com/audiense/4-product-portal-roadmap/tabs/6-planned Hope this is useful! Best wishes, The Audiense Team

Replied March 2023

User Profile

Laureine Claire

Verified reviewer

Farming, 2-10 employees

Used weekly for less than 12 months

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

4

EASE OF USE

4

VALUE FOR MONEY

4

CUSTOMER SUPPORT

4

FUNCTIONALITY

5

Reviewed September 2023

Audiense est le meilleur logiciel de gestion des réseaux sociaux

PROS

C'est un logiciel qui facilite le suivi de l'engagement pourquoi mon équipe

CONS

Le tableau de bord d'activité de Audiense n'est pas très efficace

Vendor Response

Thank you for taking the time to review Audiense. We really appreciate it! We'd like to know more about your experience with the activity dashboard to truly understand what you mean. Whether this is where you see the amount of reports used etc.. We have a product portal that is available via the Audiense platform top menu - where you can see contact us, there is one area just below called Product Feedback This will take you to our roadmap/product portal, where we have planned, under consideration, beta and launched features, and always invite our highly esteemed users to submit ideas or vote on features that matter to them most. Please feel free to share your thoughts as we will be able to make the necessary adjustments to improve our dashboard further. Best wishes, The Audiense Team

Replied October 2023

Jonathan

Internet, 11-50 employees

Used weekly for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed June 2022

Great software for consumer segmentation

PROS

Audiense UX is great , and the software is easy to use with quite straight forward use case . Use it mostly to understand our audience , define persona and relevant segmentation

CONS

would love to have the same quality of data across all social network( obviously not all platforms as the same policy as twitter...)

Vendor Response

Wow, thank-you for your review Jonathan! Segmentation and developing personas is the real deal Broader data sources (at the same level!) is recurrent feedback for us, and whilst we aim to remain compliant, we have resources on our stance and how can use Audiense to its max for understanding other platforms. Reach out to us at productrequest@audiense.com if you would like to learn more.

Replied September 2022

Anonymous

2-10 employees

Used weekly for less than 12 months

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

FUNCTIONALITY

5

Reviewed January 2023

A Comprehensive Social Media Analytics and Audience Intelligence Platform

PROS

Audience is a game-changer. It is the only platform that I found that offers it all. From analytics to sentiment analysis, Audience will provide you with insights on your social media presence that you never had before! I can't recommend it enough!

CONS

So far, I have not encountered any drawbacks or negative aspects of this tool.

Vendor Response

Thank you so much for your review! ���� We are delighted that you are enjoying Audiense and the value you get out of it. ���� You can keep up-to-date with our product roadmap, vote for specific features or submit an idea if you would like to see any improvements on our newly launched Product Portal here: https://portal.productboard.com/audiense/4-product-portal-roadmap/tabs/6-planned ���� If you enjoy to keep up with trends, how-to's and other useful content our blog may be useful if you don't have access already: https://resources.audiense.com/blog Best wishes, The Audiense team

Replied March 2023

Alan

Marketing and Advertising, 1 employee

Used weekly for less than 12 months

Review Source
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed October 2017

Socialbro

Overall the software is still worth it but you have to have a bigger budget now and working for a larger corporation.

PROS

Social bro was a great tool in being able to understand your audiences and being able to understand your audiences and cater to them is important because you want to be more targeted.

CONS

Social bro seems to have become more expensive once it was acquired by audisense. The cost factor is important because, the returns may not always be there.

Vendor Response

Thank-you for your review Alan! We take onboard your feedback. Whilst our product is priced for the value we believe it delivers, we still have free access to both sides of the platform, and trials are available. We hope to work with you again in the future!

Replied September 2022

8 Reviews