BrightLocal Software

About BrightLocal

BrightLocal is a cloud-based local SEO platform designed to help marketing agencies and in-house marketers succeed at local search. The dashboard allows users to view marketing performance and determine the extent of local search visibility, identify opportunities, and generate custom reports. Users can manage local citations, track NAP issues and duplicate listings, and search for new citation sites. Users can also track keyword rankings at a city, or zip code level. BrightLocal’s reputation management tools allow users to request, monitor, and display reviews. BrightLocal offers integration with third-party platforms such as Google Analytics, Twitter, AgencyAnalytics, and more. It is available on monthly and annual subscriptions and support is offered online and o...

BrightLocal Pricing

Single Business: $29/mo (billed monthly) $24.17/mo (billed annually) Multi Business: $49/mo (billed monthly) $40.83/mo (billed annually) SEO Pro: $79/mo (billed monthly) $65.83/mo (billed annually) Just Reviews: $8/mo per location A 14-day free trial is available.

Starting price: 

$29.00 per month

Free trial: 

Available

Free version: 

Not Available

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Location Summary

BrightLocal User Reviews

OVERALL RATING

SECONDARY RATINGS

Ease-of-use

4.5

Value for money

5

Customer support

5

Functionality

4.5

Showing 1 - 5 of 228 reviews

Ricardo

Company size: 2 - 10 employees

Time used: Less than 2 years

Review Source: Capterra

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

November 2021

Palaciobox using BrightLocal

User Profile

Scott

Verified reviewer

Company size: 2-10 employees

Industry: Internet

Time used: More than 2 years

Review Source: Capterra

This review was submitted organically. No incentive was offered
5

Ease-of-use

out of 5
5

Value for money

out of 5
5

Customer support

out of 5
4

Functionality

out of 5

March 2021

Long Time User & Fan

To some degree or other we've used all the different toolsets, and every single local business we've worked with has been entered into the system. For some we've used limited items, like citation building and tracking, and for others we've used the whole suite. The improvements over the years have been impressive, with white label dashboard a few years ago, right up to the recent local rankings grid reports.

Pros

The ease of setup when entering a new client is probably my favorite feature, the way you can literally utilize every tool in the shed during a clean click through process.

Cons

The fact that their "Citation Checker" shows an ever growing number, and displays a chart giving a false impression of growth when the old citations may no longer exist. When a citation no longer exists, it should come off the report just like a lost link would. The Google Analytics integration is also very basic, and it would be nice to have more data options, but for a basic customer dashboard it's okay. It's going to need an update soon, since new businesses are defaulting to GA4 and I dont think this integrates

Reasons for choosing BrightLocal

I did not choose BL as an alternative, but as a supplement to Raven and SEMrush, and I've kept them for more than 8 years, I think.

Response from BrightLocal

Hi Scott, Thanks for taking the time to leave us this review. It's great to hear you've found the tools easy to use. You'll be pleased to know every time the Citation Tracker report is re-run we search for any listings that can no longer be reached (for instance; if they return a 404 error). These will then be removed from the report, and you'll see an alert of this at the top of the report page. Thank you for your feedback regarding Google Analytics, our developers are currently working on the integration with GA4 and we hope for this to be available in the near future. I'm glad you've noticed our improvements over the years, we've been working hard to provide better tools for our customers. Don't hesitate to get in touch with our support team if there's anything else. Best Wishes, Myles - BrightLocal CEO

Replied March 2021

Michael

Verified reviewer

Company size: 201-500 employees

Industry: Computer Software

Time used: Less than 6 months

Review Source: Capterra

This review was submitted organically. No incentive was offered
5

Ease-of-use

out of 5
5

Value for money

out of 5
5

Customer support

out of 5
5

Functionality

out of 5

November 2021

Indespensible

The experience has been a five star experience. It's a great resource that's easy to use, with excellent support, and very competitively priced.

Pros

The software has nearly everything needed to review, analyze and build Local SEO and digital marketing strategies. This is the first time I've used a tool that covers +90% of our needs. It's easy to setup and use, especially with the extensive and well formed support and training videos and articles provided. Top that off with quick and personal support through calls and chat, and this is a real winner for our organization and customers.

Cons

BrightLocal is a multifaceted set of tools, and initially it was challenging understanding what features are included in the plan vs what were paid add-on tools. Add to the complexity a credit system for reporting and other features and understanding the costs can seems nearly impossible until you begin to use the tools. More keyword research tools would be helpful. Adding more niche review sources would also be helpful.

Reasons for switching to BrightLocal

More features. More cost effective. Better integrated.

Response from BrightLocal

Thank you for the review, Michael. It's been really great to read your kind words, and I'm pleased you've been able to incorporate BrightLocal into your strategy so well. That being said, the feedback is always really important too and I'm sorry to hear there was a bit of a learning curve when getting started with pricing and credits. We do have a great team on hand to help, and you're welcome to email, book a call or live chat with the team when required. We've recently launched a free academy too, and you'll find a lot of your questions may be answered there. We've also launched a course dedicated to keyword research so please take a look! As always, if there's anything else you need please get in touch with the team. It's great to be working with you. Myles - BrightLocal CEO

Replied December 2021

Caleb

Company size: 2-10 employees

Industry: Marketing and Advertising

Time used: Less than 6 months

Review Source: Capterra

This review was submitted organically. No incentive was offered
1

Ease-of-use

out of 5
1

Value for money

out of 5
1

Customer support

out of 5
1

Functionality

out of 5

November 2019

80% data inaccuracy. 0% customer service.

abismal

Pros

N/A none at all terrible do not consider you have been warned

Cons

This is a reporting tool who's data is 80%+ inaccurate. After working through many automated emails from them, my team and I finally got a meeting with our Brightlocal rep. They literally told us to go in and fix it manually for each and every client. Clearly we have no use for a reporting tool who's reporting is so aggressively wrong so we attempted to cancel our annual subscription. Here was the reply: Our rep: "As per our Terms and Conditions: Section 6.5) 'If you subscribe to a Subscription Service then you may cancel such Subscription Service at any time. Termination will take effect from the end of the current Subscription Service Period. Subscription Fees will not be refunded for early cancellation or any other reason'." Basically, if you own the annual account for a day, you can't get refunded for the year, even if the product is faulty in nearly every way from a reporting perspective, contrary to what was advertised. I'm sure a representative will comment on this rating and claim that they "taught us how to correct this issue and how to identify reporting mistakes" so here is my preemptive rebuttal: A. - Going in regularly to correct reporting issues completely eliminates the purpose of having a reporting tool. We were not made aware of the potential for reporting inaccuracies until after we were annual customers. B. - With client facing white label reporting, I might be able to identify and ignore faulty information but my client certainly won't.

Reasons for switching to BrightLocal

they have Accurate data

Response from BrightLocal

Hi Caleb I'm Myles, BrightLocal's CEO. I'm very sorry that you had such a frustrating experience. Our policy is not to refund fees, however, we offer a free 14-day trial which typically gives customers long enough to evaluate our service, and most sign up for a monthly plan (not annual) which means they can leave any time. I have spoken to my Head of Support and discussed your case, and we will refund your payment in full as a gesture of goodwill. We put a huge amount of effort and resources into data accuracy but the data isn't always 100% correct for a few reasons. We grab data from over 400 sites and many of these sites don't have APIs so we have to scrape the data. Many sites are not well structured which makes finding listings tricky. I won't go into the detail but long story short, finding listings isn't an exact science. I would really like the chance to talk 1-1 so I can apologize personally; I have emailed you directly. Thanks Myles

Replied November 2019

Anonymous

Company size: 1 employee

Time used: Less than 2 years

Review Source: Capterra

This review was submitted organically. No incentive was offered
5

Ease-of-use

out of 5
5

Value for money

out of 5
5

Customer support

out of 5
5

Functionality

out of 5

November 2021

BrightLocal for Quality and Price

Overall experience is satisfactory.

Pros

Citation Management, Rankings, GBP, Reputation Management - affordable and accurate all in one place SEO management software

Cons

No backlink monitoring system yet available for managing / getting backlinks

Reasons for choosing BrightLocal

Cost

Reasons for switching to BrightLocal

I made the switch because SEOProfiler does not have Citations, but they do have backlinks management. I still use them until BL has a backlink management system in place.

Response from BrightLocal

Thank you for taking the time to review BrightLocal. As I'm sure you're aware, we're always looking for ways to improve, so your feedback is appreciated. Kind Regards, Myles - BrightLocal CEO

Replied December 2021

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