About Factors.ai

Factors.AI helps the modern B2B Marketer understand customer journeys. Get critical insights into your marketing activities, decode customer behaviors & up your game with AI-powered Marketing Intelligence.

With a self-serve interface, multi-touch attribution models, AI-powered analytics engine, and template libraries —  we eliminate the dependency on hero data experts and hours spent on spreadsheet analytics.


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10 Reviews of Factors.ai

Average User Ratings

Overall

4.7 / 5 stars

Ease-of-use

4.5

Value for money

4.5

Customer support

5.0

Functionality

4.5

Ratings Snapshot

5 stars

(7)

7

4 stars

(3)

3

3 stars

(0)

0

2 stars

(0)

0

1 stars

(0)

0

Likelihood to Recommend

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September 2021

Shreyansh from Zomato

Verified Reviewer

Company Size: 5,001-10,000 employees

Industry: Food & Beverages

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

September 2021

How YourStory was able to weed out the inaccuracy in their marketing analytics data with Factors

Being a digital media company, YourStory’s primary KPIs are traffic metrics like sessions, pageviews, session time spent, and page time spent. The marketing analytics team at YourStory encountered inaccuracy (even the inactivity of website visitors is considered) in the ‘session time spent’ and ‘page time spent’ metrics data reported by GA 360. These numbers were important as they played a huge role in the board-level reporting on the engagement of users. Furthermore, these numbers helped the editorial team with feedback on the kind of content to create and publish. So accuracy in these qualitative metrics had a huge business impact. With Google Analytics’s free version, the marketing team was also facing data sampling problems and the traffic metrics showed up 10-15% lower or higher than the actual numbers. YourStory also needed all the web activity raw data into BigQuery for their internal reporting After moving to Factors, YourStory was able to improve the ROI on their marketing tech stack and find a more efficient and affordable solution.

Pros

1) After switching to Factors, YourStory was able to access unsampled website traffic data. This allows them to analyse the data without worrying about the quality and sanitization of data. 2) Since Factors only accounts for cursor movements and user engagement as part of the session time spent and page time spent data, Yourstory is able to accurately analyse visitor activity and qualitative metrics. 3) With Factors’ custom API integration, YourStory was able to push their own website visitor data from Factors into BigQuery which made it easier for their analytics team to create internal dashboards.

Cons

Improvement in Visualization and dashboards

Reasons for Switching to Factors.ai

- High Cost - Accuracy of data

September 2021

Krubakar from Yourstory Media Pvt Ltd

Company Size: 51-200 employees

Industry: Media Production

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

4.0

September 2021

Factors helped in improving the accuracy of our Web Analytics data

Having a very good experience with the platform and the team. I could see good improvements in the product and data sanctity from the day we started. Looking forward to a fruitful experience in the future as well

Pros

The feature we liked the most about Factors is the accuracy at which our KPIs were measured. Using GA we were getting only an estimate of Page Time, Session Time sampled on 10% of users, and factors helped in weeding out this inaccuracy. Unsampled data availability and the precision at which they track user engagement metrics like scroll depth and cursor movements were big positives. It met and exceeded most of the expectations we had in comparison to GA

Cons

Being an early stage startup certain integrations were not available (Netcore etc). Also our use case was more of Web Analytics and they were built for marketing analytics hence custom dashboard creations were not straight forward. However all our requirements were met as they helped us with these custom issues and solved all our problems. Their customer support team is quick in addressing and solving any issues

Reasons for Switching to Factors.ai

We were looking for an alternative Analytics Platform which was substantially lower in price and met all the requirements that GA offered and Factors ticked both the criteria

September 2021

Bhavuk from Go Digit General Insurance

Verified Reviewer

Company Size: 1,001-5,000 employees

Industry: Insurance

Review Source: Capterra


Ease-of-use

5.0

Value for money

4.0

Customer support

5.0

Functionality

4.0

September 2021

It's a good tool for Marketing Campaign analysis and Improve ROI

Pros

We used the Factors.ai tool for Marketing analytics, to analyze our Google, FB campaigns daily & weekly performance data. Really liked the way the overall data is represented with proper actionable insights.

Cons

More features are required related to Demographic, search term related analysis.

September 2021

User Profile Picture

Chandra Shekar from Design Cafe

Verified Reviewer

Company Size: 201-500 employees

Industry: Consumer Services

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

September 2021

All in one marketing attribution and analytics tool

Pros

Problem Statements: 1.) Distributed marketing and sales data (GA for website visitor, Salesforce for CRM data, individual ads platforms and Search Console for organic search data). 2.) Time+effort to access to marketing+sales funnel metrics with required breakdowns and filters. 3.) Analysing impact of an intermediate lead state on final conversion: E.g., Pre-qualified funnel. 4.) Gauging time taken (TAT analysis) from one lifecycle stage of a lead to another. E.g., TAT analysis. 5.) Measuring marketing activities' impact on value/quality of leads and sales. Solutions: 1.) Factors integrates with the website visitor, CRM, Ads platform and Search Console data bringing all data in a single place. Eliminated need to hop across tools to track marketing KPIs. 2.) Analysts at Design Cafe track the following funnel on a regular basis in order to determine the efficacy of marketing and sales activities-> Leads to Meeting Schedule (i.e., Qualified Leads) to Meeting Done (i.e., Opportunity) to Sign Up (i.e., Customer). During this they end up access 2 or more reports in Salesforce as they want to breakdown this by city, source, channel, campaign and segment. Using the Salesforce integration, Factors pulls all CRM updates at a lead and opportunity objects level. And all these updates are further available for reporting in a choronological order as events with all the Salesforce properties like city, source, channel, etc. Using these update events, analysts were able to create any marke

Cons

Data loading is little slow and factors is working on the issue

September 2021

Karumbaiah from YourStory Media

Company Size: 51-200 employees

Industry: Media Production

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

September 2021

Great website analytics at scale with value for money

Pros

Factors provides comprehensive unsampled website analytics at scale (~45mn events a month) with great value for money. We have been able to deep dive into metrics with the ability to track a wide range of events from pageviews, button clicks, video play, video quartile completes and so on. Once we transitioned to factors, we were also able to get more accurate measurements for some key metrics - Page load time, time spent on page and the scroll depth in an article. The support has been great as well. We migrated ~80% of our pages to AMP only and the Factors team was able to support this migration. They also ensured that we were able to track all the required metrics, with no data loss during the migration .

Cons

Some features are still evolving as it’s an early stage startup such as path analysis, calculated metrics and dimensions. But I understand these are in the immediate roadmap of the team

September 2021

Perkin from AdPushup

Company Size: 51-200 employees

Industry: Marketing and Advertising

Time Used: Less than 6 months

Review Source: Capterra


Ease-of-use

5.0

Value for money

4.0

Customer support

5.0

Functionality

4.0

September 2021

Factors.ai is a powerful tool that quickly gets to the heart of the real questions being asked

Problem Statements: 1.) Distributed marketing and sales data (GA for website visitors, Hubspot for CRM data, individual ads platforms and Search Console for organic search data). 2.) Time+effort to access to marketing+sales funnel metrics with required breakdowns and filters. 3.) Multi-touch attribution report for MQLs, SALs, and SQLs at a campaign, ad group, and keyword level. 4.) Measuring marketing activities' impact on BoFu metrics Solutions: 1.) Factors integrates with website visitor, CRM, Ads platform, and Search Console data bringing all data in a single place. Eliminated need to hop across tools to track marketing KPIs. 2.) Inbound marketers at AdPushup track the following funnel on a regular basis in order to determine the efficacy of marketing and sales activities-> Subscribers to MQLs to SALs to SQLs to Opps to Customers. During this, they end up access 2 or more reports in Hubspot as they want to break down this by source, channel, campaign, and segment. Using the Hubspot integration, Factors pulls all Hubspot updates at a contact and deal objects level. And all these updates are further available for reporting in chronological order as events with all the Hubspot contact level fields. Using these update events, analysts were able to create any marketing and sales funnel reports easily in a single view. 3.) Multi-touch attribution reporting can be set up with the flexibility of choosing among any website or CRM conversion goal, 7 attribution models, up to 90

Pros

Factors.ai helps in solving the attribution issues and provides a robust solution for measuring attribution.

Cons

Not able to provide historical data before the integration of a particular tool with Factors is in place.

September 2021

Himanshu from Plivo

Company Size: 51-200 employees

Industry: Telecommunications

Time Used: Less than 6 months

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

4.0

September 2021

Game changer for B2B marketers. Interpret & Analyze data at one place, topped with AI inputs

Pros

1. Unified view of the Ads, Website, Marketing Automation, and CRM data, stitched at a user level, giving user journey analytics and campaign dashboards 2.Automated AI-driven analysis and recommendations that impact a goal or week over week changes in key metrics 3. Multiple attribution models

Cons

One can be creative and make excellent & insightful reports in Factors, but some fundamental features are/were missing, which could have helped arrange data according to their requirement. That being said, the Factors team pro-actively takes inputs from the team and keeps on adding minor/major features in weekly updates.

September 2021

Anjali from Plivo

Company Size: 51-200 employees

Industry: Telecommunications

Time Used: Less than 6 months

Review Source: Capterra


Ease-of-use

4.0

Value for money

4.0

Customer support

5.0

Functionality

4.0

September 2021

User friendly tool and excellent product support

The problem we are trying to solve is to have all reporting analytics in one place, which currently requires a lot of manual effort on our end. Although we are still setting up the environment, we have already streamlined and integrated different platforms to have a unified view.

Pros

Personalized solutions to all reporting requirements and dedicated product support from the team

Cons

Nothing in particular, usually the team tries to find a viable alternative solution even if the product doesn't have certain features

September 2021

Adnan from The Sleep Company

Company Size: 51-200 employees

Industry: Health, Wellness and Fitness

Time Used: Less than 6 months

Review Source: Capterra


Ease-of-use

4.0

Value for money

4.0

Customer support

5.0

Functionality

5.0

September 2021

Nice Product To Check Your Website & Campaign Data - Best customer support

Pros

Website Insight Attribution Report Ads Campaign Report Channel Wise Data

Cons

Till now we don't get any issues from this software. Some functionalities are missing but the team told me that they are working on it.

September 2021

Shubham from Adpushup

Company Size: 51-200 employees

Industry: Online Media

Time Used: Less than 6 months

Review Source: Capterra


Ease-of-use

4.0

Value for money

4.0

Customer support

5.0

Functionality

4.0

September 2021

One stop shop for all marketing analytics and attribution

Pros

Custom connection to Hubspot allows us to tailor reports according to what we need.

Cons

Not very intuitive for the first time user.