--- title: "ThoughtMetric Software Reviews, Demo & Pricing - 2026" description: "Review of ThoughtMetric Software: system overview, features, price and cost information. Get free demos and compare to similar programs." source_url: "https://www.softwareadvice.com/marketing-attribution/thoughtmetric-profile/" page_type: "product" language: "en" --- [Home](https://www.softwareadvice.com/) / [Marketing Attribution Software](https://www.softwareadvice.com/marketing-attribution/) / ThoughtMetric Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. Overview [Reviews](https://www.softwareadvice.com/marketing-attribution/thoughtmetric-profile/reviews/) # ThoughtMetric Review From $99/month Free trial 1 plan Wondering if ThoughtMetric is right for your organization? Our Marketing Attribution Software selection experts can help you in 15 minutes or less. On this page - Overview - User Interface - Popular Alternatives - Pricing and Plans - Features - Integrations - User Reviews ## Overview ThoughtMetric 4.6 [(15)](https://www.softwareadvice.com/marketing-attribution/thoughtmetric-profile/reviews/) Pricing Starting at $99.00 usage based per month ### About ThoughtMetric ThoughtMetric helps e-commerce companies solve marketing attribution and make data driven decisions. Built to empower e-commerce marketers, ThoughtMetric integrates with the largest e-commerce and marketing platforms so you can easily collect data, track ads, and analyze performance. Track the performance of all your marketing channels and understand where your customers are really coming from with ThoughtMetric's AI driven attribution. Do you work for ThoughtMetric? [Manage this product listing](https://www.g2.com/products/thoughtmetric/claim_requests/new?auto=true) Wondering if ThoughtMetric is right for your organization? Our Marketing Attribution Software selection experts can help you in 15 minutes or less. ## ThoughtMetric User Interface ## Popular ThoughtMetric Alternatives Main Product ThoughtMetric 4.6 [(15)](https://www.softwareadvice.com/marketing-attribution/thoughtmetric-profile/reviews/) Ratings Breakdown - 4.67Ease of use - 4.71Value for money - 4.73Customer support - 4.33Functionality Pricing Starting at $99.00 per month Get Price Alternative Product [monday.com AI Work Platform](https://www.softwareadvice.com/marketing/monday-com-profile/) 4.6 [(6118)](https://www.softwareadvice.com/marketing/monday-com-profile/reviews/) Ratings Breakdown - 4.48Ease of use - 4.28Value for money - 4.43Customer support - 4.45Functionality Pricing Starting at $9.00 per month Get Price Alternative Product [Lebesgue](https://www.softwareadvice.com/email-marketing/lebesgue-profile/) 4.9 [(44)](https://www.softwareadvice.com/email-marketing/lebesgue-profile/reviews/) Ratings Breakdown - 4.66Ease of use - 4.87Value for money - 4.65Customer support - 4.64Functionality Pricing Starting at $79.00 per month Get Price Alternative Product [SAS Customer Intelligence 360](https://www.softwareadvice.com/marketing/sas-customer-intelligence-profile/) 4.8 [(9)](https://www.softwareadvice.com/marketing/sas-customer-intelligence-profile/#reviews) Ratings Breakdown - 4.56Ease of use - 4.63Value for money - 4.63Customer support - 4.78Functionality Pricing Starting at $8000.00 per year Get Price Alternative Product [AppsFlyer](https://www.softwareadvice.com/mobile-marketing/appsflyer-profile/) 4.5 [(138)](https://www.softwareadvice.com/mobile-marketing/appsflyer-profile/reviews/) Ratings Breakdown - 4.50Ease of use - 4.26Value for money - 4.26Customer support - 4.43Functionality Pricing Available upon request Get Price Alternative Product [Improvado](https://www.softwareadvice.com/marketing/improvado-profile/) 4.5 [(22)](https://www.softwareadvice.com/marketing/improvado-profile/#reviews) Ratings Breakdown - 4.36Ease of use - 4.55Value for money - 4.76Customer support - 4.27Functionality Pricing Available upon request Get Price ## ThoughtMetric Pricing and Plans Starting price: $99.00 per month Free Trial Free Version Basic $99.00 usage based, per month No plan information available Confused about pricing? We've got you covered. Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates. ## ThoughtMetric Features - Popular features found in Marketing Attribution Advertising Management Affiliate Management Attribution Modeling Audience Targeting Campaign Analytics Conversion Tracking Customer Journey Mapping Customer Segmentation Data Import/Export Engagement Tracking Performance Metrics - More features of ThoughtMetric Customizable Reports Dashboard Lead Attribution Multi-Channel Data Collection Multi-Touch Attribution Reporting/Analytics ## ThoughtMetric Integrations Shopify Integration rated undefined from -1 review WooCommerce Integration rated undefined from -1 review ## ThoughtMetric User Reviews ## ThoughtMetric customer ratings - Overall rating: 4.6/5 - Total reviews: 15 ### Rating distribution - 5 stars: 12 reviews (80%) - 4 stars: 2 reviews (13%) - 3 stars: 0 reviews (0%) - 2 stars: 0 reviews (0%) - 1 star: 1 reviews (7%) ### Secondary ratings - Ease of use: 4.7/5 - Value for money: 4.7/5 - Customer support: 4.7/5 - Functionality: 4.3/5 --- ### If you want to understand where your sales are coming from - Overall rating: 5/5 - Reviewer: David S. - Verified reviewer: Yes - Industry: Construction - Company size: 51-200 employees - Product usage: Used weekly for less than 12 months - Reviewed: October 2021 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Great so far, and the team behind it is very responsive and attentive. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros Extremely easy way to track your e-commerce (I'm using Woocommerce) without having to rely on Google Analytics. The channel attribution is genius! #### Cons I would love more insights like ROAS, LTV, Fastest moving items, usually bought together insights, etc... which would allow us to create even better strategies --- ### Reporting INSIGHTS - not just data overload - Overall rating: 5/5 - Reviewer: Stockton F. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: Used daily for less than 12 months - Reviewed: October 2021 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. We are very pleased with using ThoughtMetric as a reporting, attribution, and insights tool. It has helped us to make more profitable decisions in our advertising and business decisions. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros The steps to get ThoughtMetric integrated and ready to use are dead simple. They've really taken the approach to handle all of the hard work on their end, so the end-user doesn't have to worry about getting too technical. They show blended data in beautiful reports that really help you to get insights from the data - not just data for the sake of having data. The UI/UX is beautiful and intuitive. The team behind this product is phenomenal and ready and open to assist and take feedback. #### Cons It could be really interesting to explore the customers feature more and syncing audiences across ad channels. #### Reasons for switching to ThoughtMetric WickedReports was very expensive for us and we weren't making decisions that actually helped us make more money based on it's data. --- ### Don't waste your time and money, 0% prefessionalism - Overall rating: 1/5 - Reviewer: Denis N. - Verified reviewer: Yes - Industry: Retail - Company size: Self-Employed - Product usage: Used daily for less than 6 months - Reviewed: December 2023 - Review source details: This review was submitted organically. No incentive was offered The WORST tracking app in terms of performance, a total SCAM! The app tracked only 50% of sales, no add to cart and no initiated payment. Everything was set up properly, even the server side with the personalised domain name. So I asked for a refund because the tracking was HORRIBLE and I only used the app for one day. [sensitive content hidden] refused because to test the server side, I had to sign up for the subscription and that ended the 2-week trial period even if you only tested the app for one day. He didn't try to understand the situation and preferred to keep the $99 before I left. Don't waste your time and don't even try this app, the creator is a pure SCAMMER. #### Ratings breakdown - Ease of use: 1/5 - Value for money: 1/5 - Customer support: 1/5 - Functionality: 1/5 #### Pros Nothing, the server side seemed promising, particularly in terms of using your own domain name, but this was not the case at all. #### Cons Tracking is the worst of all the apps I've tested, and I've tested a lot of them --- ### High praise for TM! - Overall rating: 5/5 - Reviewer: Rebekah M. - Verified reviewer: Yes - Industry: Computer Software - Company size: 11-50 employees - Product usage: Used weekly for less than 6 months - Reviewed: August 2019 - Review source details: This review was submitted organically. No incentive was offered I've enjoyed working with the reps and recommend their services. I feel like they truly listen to my feedback and take into consideration that to the user, time is money. I feel they've created a product that is customer-centric for the majority of businesses out there. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros It's clear, concise and to the point and doesn't display a ton of data that isn't necessarily needed or wanted unless the user specifically seeks out a deeper understanding. I always appreciate products that keep the user's time in mind and makes it easy for him/her to find the most important information quickly. #### Cons I don't have much negative criticism - for the size of our company, this product works well for the needs we have. Mainly, an easy and cohesive way to show management how our socials are performing in a way they would understand without being a guru of social media. #### Reasons for choosing ThoughtMetric Price! I liked a lot of the features of Sprout Social, but didn't necessarily need them all for my day-to-day activities and felt that my biggest need was a product that could report well, first and foremost. I found TM, felt they did an adequate job of that and liked the price point. --- ### A Great software with tremendous potential going forward - Overall rating: 4/5 - Reviewer: Evan J. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 11-50 employees - Product usage: Used daily for less than 2 years - Reviewed: October 2021 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros The software is fantastic for day-to-day metric tracking, and general account overviews. Ranging from simple purchase data, campaign metrics, all the way to attribution and campaign monitoring. #### Cons It has a lot of room to grow in terms of data manipulation and the platforms it supports. We're still waiting on Amazon integration and that would make ThoughtMetric a game-changer. However, the recent edits to monitoring media campaigns are a great step towards what I'd like to see the software blossom into. --- ### Packs a good set of attribution insights for Ecommerce - Overall rating: 5/5 - Reviewer: Samuel L. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: Used monthly for less than 12 months - Reviewed: October 2021 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. We are an Ecommerce CRO agency and use the tool to provide additional insights to our customers. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros Simple and intuitive to use. Easy to launch for our client portfolio. A nice backend app to take a look at every once in a while and provides some good additional insights to our clients. #### Cons A bit limited in terms of functionality would like to see the creators expand the programs capabilities further. #### Reasons for choosing ThoughtMetric It mainly came down to pricing. --- ### Amazing marketing attribution software - Overall rating: 5/5 - Reviewer: Sajwal P. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: Used daily for less than 12 months - Reviewed: November 2021 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros The data displayed are very accurate. There is no point of having false data and to confirm I installed it on a test site and did some self purchase (also checked other functionalities at the same time) and used different devices/marketing channel for approx 3 purchases. And the data I received was very accurate. #### Cons It used to be the UI, but now they recently launched the new Ui and its absolutely perfect for me. They should improve their marketing efforts but no product related issues. --- ### Streamlined, comprehensive, incredibly visual social media tracking tool - Overall rating: 5/5 - Reviewer: Tina A. - Verified reviewer: Yes - Industry: Information Technology and Services - Company size: 11-50 employees - Product usage: Used weekly for less than 12 months - Reviewed: December 2019 - Review source details: This review was submitted organically. No incentive was offered Strong tool for social media analytics. Goes beyond the usual metrics, to tracking activity on my website, and instapage landing pages. Differentiating factor was the ability to track sales and conversions on my website. Have recommended to both B2C marketers, as well as B2B tech players. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros +Intuitive dashboard, that allows overall and channel-specific (Linkedin, Insta, Twitter, FB) views. +Tracks information all the way to lead capture, for transparency of results across social media platforms. +Great customer support - emailed questions or chatbot are answered quickly. + Strong reporting. #### Cons no gaps so far, and I have used for 9 months, across two separate campaigns plus overall social media posts. #### Reasons for choosing ThoughtMetric Differentiating factor was the ability to track sales and conversions on my website. --- ### Great! - Overall rating: 4/5 - Reviewer: pollyana d. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: Used weekly for less than 12 months - Reviewed: October 2021 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros ThoughtMetric is very easy to use and read! There is no hassle in trying to find what you are looking for. #### Cons The fact that there is no Amazon implientation! --- ### Excellent marketing attribution tool - Overall rating: 5/5 - Reviewer: Joseph W. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 11-50 employees - Product usage: Used weekly for less than 6 months - Reviewed: October 2021 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros I like that ThoughtMetric is very easy to set up and use. It's simple to get attribution metrics across platforms. #### Cons It's not really a con but I welcome more integrations in the future. #### Reasons for choosing ThoughtMetric I chose ThoughMetric for its ease of use. --- Showing 1 - 10 of 15 Reviews [See All Reviews](https://www.softwareadvice.com/marketing-attribution/thoughtmetric-profile/reviews/) ## Other Top Recommended Marketing Attribution Software [HubSpot Marketing Hub](https://www.softwareadvice.com/product/119437-HubSpot-Marketing/) **4.5** (6256) Recently recommended **13** times [Wrike](https://www.softwareadvice.com/project-management/wrike-profile/) **4.4** (3041) Recently recommended **8** times [monday.com AI Work Platform](https://www.softwareadvice.com/marketing/monday-com-profile/) **4.6** (6118) Recently recommended **0** times [Marketo Engage](https://www.softwareadvice.com/marketing/marketo-profile/) **4.3** (716) Recently recommended **0** times Stuck Between Options? 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