Finding software can be overwhelming. Software Advice has helped thousands of companies choose the right marketing planning software to organize effective marketing strategies.
Showing 1-20 of 45 products
MARMIND
MARMIND
MARMIND® is a software solution that combines campaigns, budgets and results into one central marketing plan. This allows better planning, improved team collaboration and comprehensive analysis of marketing activities. Using MARMI... Read more
Wrike
Wrike
Wrike is a cloud-based project management platform for teams of 20+ that is suitable for both large enterprises and SMBs. It supports remote work for various teams. This solution comes with Gantt charts, calendars, workload view f... Read more
Asana
Asana
Asana is a cloud-based project and task management solution that enables teams to collaborate, communicate, and manage several tasks and projects. It can help teams meet project deadlines while tracking the completion of all tasks... Read more
Smartsheet
Smartsheet
Smartsheet is a work execution platform and collaboration tool with a familiar spreadsheet-like interface that helps teams plan, track, and manage projects in real-time. Smartsheet features include a range of project management to... Read more
inMotion ignite
inMotion ignite
inMotion ignite is a creative project management software built specifically for the needs of creative and marketing teams. Combining the most powerful elements of task and workflow management with the collaborative features of on... Read more
Measured
Measured
Measured is a cloud-based attribution & media incrementality solution that provides small to large enterprises with business intelligence tools to calculate the incremental value of marketing campaigns across multiple media channe... Read more
Product Management Dashboard - Go-To-Market
Product Management Dashboard - Go-To-Market
Up to 31% faster & more successful in the Marketing & Go-to-Market through standardized processes with clear tasks & task management. Choose Individually the tasks from the successful standard launch plan with the Product Launch P... Read more
ActiveCollab
ActiveCollab
ActiveCollab is a project management solution for creative professionals. It offers cloud-based subscription plans or a self-hosting license. Projects are split into tasks and subtasks. Tasks can be filtered by due date, assi... Read more
Ravetree
Ravetree
Ravetree is a cloud-based project management solution with integrated resource planning, customer relationship management and time and expense tracking capabilities. The solution helps users manage project workflows, task assignme... Read more
Bitrix24
Bitrix24
Bitrix24 is a client management solution that provides a platform for businesses to organize and track interactions with potential or existing clients and partners. The software allows users to log and manage client interactions, ... Read more
monday.com
monday.com
monday.com, an award-winning collaboration and project management platform, helps teams plan together efficiently and execute complex projects to deliver results on time. monday.com team management and task management tool allows ... Read more
Miro
Miro
Miro is a cloud-based collaboration tool for small to midsize businesses. The solution features a digital whiteboard that can be used for research, ideation, building customer journeys and user story maps, wireframing and a range ... Read more
ClickUp
ClickUp
ClickUp is a cloud-based collaboration and project management tool suitable for businesses of all sizes and industries. Features include communication and collaboration tools, task assignments and statuses, alerts and a task toolb... Read more
Airtable
Airtable
Airtable is a cloud-based project management solution targeting small to midsize businesses as well as departments within larger companies. This system focuses primarily on data organization and collaboration. The system uses... Read more
Productboard
Productboard
Productboard is a cloud-based product management and roadmap solution that helps users understand customer needs, market prioritization, progress and improvements. Designed for startups to large enterprises, it enables agile produ... Read more
Jira
Jira
Jira Software is a business process management tool used by agile teams to plan, track and release software. Jira Software supports Scrum, Kanban, a hybrid model or another unique workflow. Jira enables users to create projec... Read more
ProWorkflow
ProWorkflow
Founded in 2002 and acquired by ProActive Software Ltd in 2003, ProWorkflow is a cloud-based project management and time tracking software that caters to companies of all sizes. ProWorkflow includes all the features of a trad... Read more
Popular Comparisons
While marketing planning software has often been too expensive for many businesses, these days, new software offerings at every price point are giving enterprise-level capabilities to small and midsize businesses.
Marketing planning software makes it easier to understand your business' audience, create targeted marketing campaigns, and monitor their effectiveness.
There are many factors and features to consider when choosing the best software for your marketing team. This guide will help you understand the options available to your business.
Here’s what we’ll cover:
- What is marketing planning software?
- Common features of marketing planning software
- What type of buyer are you?
- Benefits and potential issues
- Market trends to understand
What is marketing planning software?
Marketing planning software gives companies the tools to plan, track, and even predict marketing campaign success. All of these features are available to your entire team in cloud applications that are accessible from anywhere. Collaborative tools allow analysts, creative designers, project managers, and other team members to work together with access to shared data. Companies can also set budgets, define goals, and measure progress with greater accuracy and ease.
Common features of marketing planning software
While features vary from product to product, marketing planning software typically offers some or all of the following functionality:
| Collaboration | Work on a project with other stakeholders using shared information in real time. Coordinate schedules and project milestones using calendars, conversation tools, and more. |
| Marketing calendar | Schedule upcoming campaigns and marketing communication using advanced calendar tools. Analyze past campaigns for audience data and cost effectiveness. |
| Goal setting and tracking | Define your business objectives and marketing goals, and then track progress over time. |
| Budgeting and forecasting | Estimate the cost of future marketing campaigns. Set, track, and modify budgets based on real-time marketing analytics. |
| Media planning | Assign teams and budgets by advertising channel and promotional vendor. |
| Presentation tools | Share creative assets across teams. Create workflows to gather internal feedback and authorize publication. |
| Predictive analysis | Apply statistical analysis and machine learning principles to predict campaign effectiveness and return on investment (ROI). |
What type of buyer are you?
Before purchasing marketing planning software, you should define your company's primary marketing strategy. The type of marketing you do will determine the solution that best supports your business objectives.
Outbound marketing
Outbound marketers should consider tools that track ad click-through rates (CTRs) and newsletter engagement. These features help outbound marketers get the most from tools such as search engine advertising, website ads, and email marketing targeting lists of leads.
Inbound marketing
Inbound marketers should consider solutions that support website analytics and other search engine optimization (SEO) factors. These features help inbound marketers evaluate their blogs, websites, and social media. Lead nurturing, such as drip marketing, is one way inbound marketers draw customers toward a purchase decision.
Social media marketing
Marketers who rely on social media channels to connect with customers should look for applications that can monitor conversations, track the source of inbound leads, and ultimately measure the success of social media campaigns. Many social media marketing platforms provide limited marketing automation tools, while advanced social intelligence is usually reserved for best-of-breed solutions.
Benefits and potential issues
Here are a few things to remember when selecting the right software for your marketing team.
- Focus on the essentials: Beware of choosing software that offers many features but ultimately lacks the essential functions you need to support your established processes. Look for software that covers your essentials needs and can grow with your business.
- Confirm all necessary integrations: Whenever you adopt new software, it's important to ensure it integrates with your existing systems and data. For example, some marketing software offers native integration with customer resource management (CRM) software and related platforms. Without native integration, developers may need to spend time making your software platforms compatible with each other.
- Consider the learning curve: Learning to use new software takes effort. Look for intuitive software options that have plenty of tutorials and self-service documentation. Online tech support is sometimes only available in higher-tier packages.
Market trends to understand
Data visualization helps marketers understand complicated metrics. As smaller companies gain access to big data, the information can feel overwhelming. Data visualization helps teams make sense of abstract analytics and spot opportunities. Ultimately, data visualization tools help companies spend money and time more efficiently.
Artificial intelligence (AI) is making sense of complex data. AI can often find important details in data much faster than humans can. AI is still considered an advanced software feature, and companies may pay a premium to get it. This reality is changing, however, and software that doesn't invest in AI is widely expected to fall behind in the coming years.