# Best Marketing Planning Software - 2026 Reviews & Pricing

> Find the best Marketing Planning Software for your organization. Compare top Marketing Planning Software systems with customer reviews, pricing, and free demos.

Source: https://www.softwareadvice.com/marketing-planning

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# Best Marketing Planning Software of 2026

Updated June 18, 2026

On this page

1.  FrontRunners
2.  Popular Comparisons
3.  Buyers Guide
4.  Related Software

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121 results

### Compare Products

Showing 1 - 25 of 121 products

#### Company Size

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-   2-10
    
-   11-50
    
-   51-200
    
-   201-500
    
-   501-1000
    
-   1000+
    

#### Pricing Options

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### Compare Products

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**Recommendations**: Sorts listings by the number of recommendations our advisors have made over the past 30 days. Our advisors assess buyers’ needs for free and only recommend products that meet buyers’ needs. Vendors pay Software Advice for these referrals.  
  
**Reviews**: Sorts listings by the number of user reviews we have published, greatest to least.  
  
**Average Rating**: Sorts listings by overall star rating based on user reviews, highest to lowest.  
  
**Alphabetically (A-Z)**: Sorts listings by product name from A to Z.

[Smartsheet](https://www.softwareadvice.com/project-management/smartsheet-profile/)

Smartsheet is a work execution platform and collaboration tool with a familiar spreadsheet-like interface that helps teams plan,...[Read more about Smartsheet](https://www.softwareadvice.com/project-management/smartsheet-profile/)

**4.5**

([3518 reviews](https://www.softwareadvice.com/project-management/smartsheet-profile/reviews/))

**5**

recommendations

Free trial

Free version

Integrations

Integrations

Google Docs

Google Drive

+61 more

+60 more

+59 more

Smartsheet's Best Rated Features

4.90Single Sign On

See All

Smartsheet's Worst Rated Features

3.17Equipment Tracking

See All

[Wrike](https://www.softwareadvice.com/project-management/wrike-profile/)

Wrike is the trusted work delivery platform where AI extends what people can accomplish. By centralizing all work in one governe...[Read more about Wrike](https://www.softwareadvice.com/project-management/wrike-profile/)

**4.4**

([3016 reviews](https://www.softwareadvice.com/project-management/wrike-profile/reviews/))

**4**

recommendations

Free trial

Free version

Integrations

Integrations

Google Drive

Slack

+125 more

+124 more

+123 more

Wrike's Best Rated Features

5.0Incident Management

See All

Wrike's Worst Rated Features

3.38Client Portal

See All

[Measured](https://www.softwareadvice.com/bi/measured-profile/)

Measured's Media Mix Modeling (MMM) and Incrementality solution redefines marketing measurement by moving beyond correlation to ...[Read more about Measured](https://www.softwareadvice.com/bi/measured-profile/)

**5.0**

([10 reviews](https://www.softwareadvice.com/bi/measured-profile/#reviews))

**1**

recommendations

Free trial

Free version

Integrations

Integrations

Meta for Business

Snapchat for Business

+4 more

+3 more

+2 more

[GanttPRO](https://www.softwareadvice.com/project-management/ganttpro-profile/)

GanttPRO is a cloud-based project management solution for small to midsize companies, as well as individual users. The software ...[Read more about GanttPRO](https://www.softwareadvice.com/project-management/ganttpro-profile/)

**4.8**

([546 reviews](https://www.softwareadvice.com/project-management/ganttpro-profile/reviews/))

Free trial

Free version

Integrations

Integrations

Google Drive

Slack

+4 more

+3 more

+2 more

GanttPRO's Best Rated Features

5.0Template Management

See All

GanttPRO's Worst Rated Features

4.30Traditional Methodologies

See All

[Miro](https://www.softwareadvice.com/project-management/miro-profile/)

Miro is a visual workspace for innovation that enables distributed teams of any size to dream, design, and build the future toge...[Read more about Miro](https://www.softwareadvice.com/project-management/miro-profile/)

**4.7**

([1689 reviews](https://www.softwareadvice.com/project-management/miro-profile/reviews/))

Free trial

Free version

Integrations

Integrations

Google Drive

Slack

+40 more

+39 more

+38 more

Miro's Best Rated Features

4.88Surveys & Feedback

See All

Miro's Worst Rated Features

2.88Risk Management

See All

[Airtable](https://www.softwareadvice.com/project-management/airtable-profile/)

Airtable is the AI-powered app platform that unifies data, maximizes collaboration, and powers smarter workflows — no code requi...[Read more about Airtable](https://www.softwareadvice.com/project-management/airtable-profile/)

**4.6**

([2232 reviews](https://www.softwareadvice.com/project-management/airtable-profile/reviews/))

Free trial

Free version

Integrations

Integrations

Google Docs

Google Drive

+32 more

+31 more

+30 more

Airtable's Best Rated Features

4.95Project Management

See All

Airtable's Worst Rated Features

3.53Client Portal

See All

[Paymo](https://www.softwareadvice.com/project-management/paymo-profile/)

Paymo is a work and project management software for small teams of up to 20 people. This solution supports remote work and offer...[Read more about Paymo](https://www.softwareadvice.com/project-management/paymo-profile/)

**4.7**

([686 reviews](https://www.softwareadvice.com/project-management/paymo-profile/reviews/))

Free trial

Free version

Integrations

Integrations

Google Docs

Google Drive

+13 more

+12 more

+11 more

Paymo's Best Rated Features

4.89Credit Card Processing

See All

Paymo's Worst Rated Features

3.86Document Management

See All

[ClickUp](https://www.softwareadvice.com/project-management/clickup-profile/)

ClickUp is a productivity platform designed to unify work tools within a single workspace. It supports various teams and industr...[Read more about ClickUp](https://www.softwareadvice.com/project-management/clickup-profile/)

**4.6**

([4592 reviews](https://www.softwareadvice.com/project-management/clickup-profile/reviews/))

Free trial

Free version

Integrations

Integrations

Google Docs

Google Drive

+79 more

+78 more

+77 more

ClickUp's Best Rated Features

5.0Segmentation

See All

ClickUp's Worst Rated Features

3.43Overtime Calculation

See All

[Workzone](https://www.softwareadvice.com/project-management/workzone-profile/)

Workzone is a project management platform, purpose-built for Marketing, Operations & IT teams, that need all the power of a PM t...[Read more about Workzone](https://www.softwareadvice.com/project-management/workzone-profile/)

**4.8**

([217 reviews](https://www.softwareadvice.com/project-management/workzone-profile/reviews/))

Free trial

Free version

Integrations

Integrations

Google Drive

Slack

+41 more

+40 more

+39 more

Workzone's Best Rated Features

4.94Task Management

See All

Workzone's Worst Rated Features

4.18Gantt/Timeline View

See All

[monday.com](https://www.softwareadvice.com/marketing/monday-com-profile/)

monday.com is a work and project management platform that helps teams of all sizes plan, prioritize, manage, and execute work ef...[Read more about monday.com](https://www.softwareadvice.com/marketing/monday-com-profile/)

**4.6**

([6059 reviews](https://www.softwareadvice.com/marketing/monday-com-profile/reviews/))

Free trial

Free version

Integrations

Integrations

Google Docs

Google Drive

+37 more

+36 more

+35 more

monday.com's Best Rated Features

5.0User Management

See All

monday.com's Worst Rated Features

3.33Budgeting/Forecasting

See All

[GoodDay](https://www.softwareadvice.com/project-management/goodday-profile/)

GoodDay is a cloud-based project management solution that caters to businesses of all sizes across various industries. Features ...[Read more about GoodDay](https://www.softwareadvice.com/project-management/goodday-profile/)

**4.7**

([149 reviews](https://www.softwareadvice.com/project-management/goodday-profile/reviews/))

Free trial

Free version

Integrations

Integrations

Google Docs

Google Drive

+14 more

+13 more

+12 more

GoodDay's Best Rated Features

5.0Sub-Task Management

See All

GoodDay's Worst Rated Features

3.88Budget Management

See All

[Bordio](https://www.softwareadvice.com/project-management/bordio-profile/)

Bordio is a new project management solution designed to optimize team productivity and streamline project workflows. Here you ca...[Read more about Bordio](https://www.softwareadvice.com/project-management/bordio-profile/)

**5.0**

([48 reviews](https://www.softwareadvice.com/project-management/bordio-profile/reviews/))

Free trial

Free version

Integrations

Integrations

Google Calendar

+0 more

+0 more

+0 more

Bordio's Best Rated Features

5.0Document Storage

See All

Bordio's Worst Rated Features

4.78Project Time Tracking

See All

[Gain](https://www.softwareadvice.com/marketing/gain-profile/)

We designed Gain to fix all your marketing and social media approval pains. Stop wasting time following up on clients, tracking ...[Read more about Gain](https://www.softwareadvice.com/marketing/gain-profile/)

**4.8**

([68 reviews](https://www.softwareadvice.com/marketing/gain-profile/reviews/))

Free trial

Free version

Integrations

Integrations

Google Docs

Google Drive

+11 more

+10 more

+9 more

Gain's Best Rated Features

5.0Multi-Channel Marketing

See All

Gain's Worst Rated Features

4.33Customer Segmentation

See All

[Narrato Workspace](https://www.softwareadvice.com/cms/narrato-workspace-profile/)

Narrato is a platform for content marketing teams for content creation, planning, collaboration & project management platform. ...[Read more about Narrato Workspace](https://www.softwareadvice.com/cms/narrato-workspace-profile/)

**4.9**

([45 reviews](https://www.softwareadvice.com/cms/narrato-workspace-profile/reviews/))

Free trial

Free version

Integrations

Integrations

WordPress

Canva

+1 more

+0 more

+0 more

Narrato Workspace's Best Rated Features

5.0Secure Data Storage

See All

Narrato Workspace's Worst Rated Features

4.60Document Management

See All

[Filestage](https://www.softwareadvice.com/collaboration/filestage-profile/)

Filestage is the online proofing software for brands and agencies. It replaces the chaos of email reviews with a step-by-step a...[Read more about Filestage](https://www.softwareadvice.com/collaboration/filestage-profile/)

**4.7**

([102 reviews](https://www.softwareadvice.com/collaboration/filestage-profile/reviews/))

Free trial

Free version

Integrations

Integrations

Google Drive

Slack

+19 more

+18 more

+17 more

Filestage's Best Rated Features

4.86Version Control

See All

Filestage's Worst Rated Features

4.14Client Portal

See All

[Dreamdata](https://www.softwareadvice.com/marketing/dreamdata-io-profile/)

Dreamdata is a B2B Attribution Platform. You know marketing drives revenue - now you can prove it with numbers you'd stake your ...[Read more about Dreamdata](https://www.softwareadvice.com/marketing/dreamdata-io-profile/)

**4.8**

([55 reviews](https://www.softwareadvice.com/marketing/dreamdata-io-profile/#reviews))

Free trial

Free version

Integrations

Integrations

HubSpot CRM

Pipedrive

+15 more

+14 more

+13 more

Dreamdata's Best Rated Features

5.0Multi-Channel Attribution

See All

Dreamdata's Worst Rated Features

4.50Conversion Tracking

See All

[Lebesgue](https://www.softwareadvice.com/email-marketing/lebesgue-profile/)

Are you spending your marketing budget effectively? Which products or channels bring in the best long-term customers? What are c...[Read more about Lebesgue](https://www.softwareadvice.com/email-marketing/lebesgue-profile/)

**4.9**

([43 reviews](https://www.softwareadvice.com/email-marketing/lebesgue-profile/reviews/))

Free trial

Free version

Integrations

Integrations

Shopify

Meta for Business

+7 more

+6 more

+5 more

Lebesgue's Best Rated Features

5.0Predictive Analytics

See All

Lebesgue's Worst Rated Features

3.67Keyword Tracking

See All

[Productboard](https://www.softwareadvice.com/idea-management/productboard-profile/)

Productboard is the customer-driven product management system that empowers teams to get the right products to market, faster. I...[Read more about Productboard](https://www.softwareadvice.com/idea-management/productboard-profile/)

**4.7**

([153 reviews](https://www.softwareadvice.com/idea-management/productboard-profile/reviews/))

Free trial

Free version

Integrations

Integrations

Slack

Trello

+15 more

+14 more

+13 more

Productboard's Best Rated Features

4.67Ideation

See All

Productboard's Worst Rated Features

3.67Reporting/Project Tracking

See All

[StoryChief](https://www.softwareadvice.com/marketing-planning/storychief-profile/)

StoryChief is a marketing platform that helps businesses create, plan, approve and publish campaign content across various chann...[Read more about StoryChief](https://www.softwareadvice.com/marketing-planning/storychief-profile/)

**4.7**

([129 reviews](https://www.softwareadvice.com/marketing-planning/storychief-profile/reviews/))

Free trial

Free version

StoryChief's Best Rated Features

4.38Publish Scheduling

See All

StoryChief's Worst Rated Features

3.60Reporting/Analytics

See All

[Teamwork.com](https://www.softwareadvice.com/project-management/teamwork-pm-profile/)

Combining powerful project management and easily streamlined operations - we’re the only platform built for managing client proj...[Read more about Teamwork.com](https://www.softwareadvice.com/project-management/teamwork-pm-profile/)

**4.5**

([940 reviews](https://www.softwareadvice.com/project-management/teamwork-pm-profile/reviews/))

Free trial

Free version

Integrations

Integrations

Google Drive

PayPal

+71 more

+70 more

+69 more

Teamwork.com's Best Rated Features

5.0Project Management

See All

Teamwork.com's Worst Rated Features

3.55Risk Management

See All

[Ummense](https://www.softwareadvice.com/marketing-planning/ummense-profile/)

Ummense is an intelligent tool designed to facilitate the management of teams, projects, and processes, resulting in enhanced ag...[Read more about Ummense](https://www.softwareadvice.com/marketing-planning/ummense-profile/)

**4.8**

([39 reviews](https://www.softwareadvice.com/marketing-planning/ummense-profile/#reviews))

Free trial

Free version

Ummense's Best Rated Features

5.0Assignment Management

See All

Ummense's Worst Rated Features

4.75Real-Time Notifications

See All

[Productive](https://www.softwareadvice.com/project-management/productive-profile/)

Productive is an all encompassing agency management platform. It is an ideal fit for software development, marketing and design ...[Read more about Productive](https://www.softwareadvice.com/project-management/productive-profile/)

**4.6**

([107 reviews](https://www.softwareadvice.com/project-management/productive-profile/reviews/))

Free trial

Free version

Integrations

Integrations

Slack

Jira

+18 more

+17 more

+16 more

Productive's Best Rated Features

4.83Project Management

See All

Productive's Worst Rated Features

3.25Collaboration Tools

See All

[Trello](https://www.softwareadvice.com/project-management/trello-profile/)

Trello is a visual collaboration tool for planning tasks and projects. While commonly used by agile software development teams, ...[Read more about Trello](https://www.softwareadvice.com/project-management/trello-profile/)

**4.5**

([23548 reviews](https://www.softwareadvice.com/project-management/trello-profile/reviews/))

Free trial

Free version

Integrations

Integrations

Google Docs

Google Drive

+98 more

+97 more

+96 more

Trello's Best Rated Features

4.78Campaign Management

See All

Trello's Worst Rated Features

3.72Budget Management

See All

[Stackby](https://www.softwareadvice.com/project-management/stackby-profile/)

Stackby is a no-code data management and work automation platform designed to help organizations build custom databases, interna...[Read more about Stackby](https://www.softwareadvice.com/project-management/stackby-profile/)

**4.8**

([82 reviews](https://www.softwareadvice.com/project-management/stackby-profile/reviews/))

Free trial

Free version

Integrations

Integrations

Google Drive

Slack

+20 more

+19 more

+18 more

Stackby's Best Rated Features

5.0Data Storage Management

See All

Stackby's Worst Rated Features

4.14Task Progress Tracking

See All

[Ethos](https://www.softwareadvice.com/product/429053-ethos/)

Ethos is a cloud-based platform that leverages artificial intelligence (AI) technology to help organizations manage brands. Desi...[Read more about Ethos](https://www.softwareadvice.com/product/429053-ethos/)

**4.8**

([25 reviews](https://www.softwareadvice.com/product/429053-ethos/reviews/))

Free trial

Free version

Integrations

Integrations

Zapier

+0 more

+0 more

+0 more

Ethos's Best Rated Features

4.75Customizable Branding

See All

Ethos's Worst Rated Features

4.0Customizable Templates

See All

1

[2](https://www.softwareadvice.com/marketing-planning/?page=2)[3](https://www.softwareadvice.com/marketing-planning/?page=3)[4](https://www.softwareadvice.com/marketing-planning/?page=4)[5](https://www.softwareadvice.com/marketing-planning/?page=5)

## Popular Comparisons

[

Jira vs Trello

](https://www.softwareadvice.com/project-management/atlassian-jira-profile/vs/trello/)[

monday.com vs Asana

](https://www.softwareadvice.com/project-management/asana-profile/vs/monday-com/)[

Wrike vs ClickUp

](https://www.softwareadvice.com/project-management/clickup-profile/vs/wrike/)[

Smartsheet vs Airtable

](https://www.softwareadvice.com/project-management/airtable-profile/vs/smartsheet/)[

Confluence vs Miro

](https://www.softwareadvice.com/project-management/confluence-profile/vs/miro/)

## Your Guide to Top Marketing Planning Software, October 2024

Software Advice uses reviews from real software users to highlight the top-rated Marketing Planning products in North America.

[Learn how products are chosen](https://www.softwareadvice.com/legal-page/frontrunners-methodology/)

#### Explore FrontRunners

-   [GanttPRO](https://www.softwareadvice.com/project-management/ganttpro-profile/)
-   [Bordio](https://www.softwareadvice.com/project-management/bordio-profile/)
-   [Narrato Workspace](https://www.softwareadvice.com/cms/narrato-workspace-profile/)
-   [Workzone](https://www.softwareadvice.com/project-management/workzone-profile/)
-   [Paymo](https://www.softwareadvice.com/project-management/paymo-profile/)
-   [Asana](https://www.softwareadvice.com/project-management/asana-profile/)
-   [Trello](https://www.softwareadvice.com/project-management/trello-profile/)
-   [Miro](https://www.softwareadvice.com/project-management/miro-profile/)
-   [GoodDay](https://www.softwareadvice.com/project-management/goodday-profile/)
-   [ClickUp](https://www.softwareadvice.com/project-management/clickup-profile/)
-   [monday.com](https://www.softwareadvice.com/marketing/monday-com-profile/)
-   [Smartsheet](https://www.softwareadvice.com/project-management/smartsheet-profile/)
-   [Teamwork.com](https://www.softwareadvice.com/project-management/teamwork-pm-profile/)
-   [Wrike](https://www.softwareadvice.com/project-management/wrike-profile/)
-   [Bitrix24](https://www.softwareadvice.com/nonprofit/bitrix24-profile/)

“Usability” includes user ratings for Functionality and Ease of Use.

“Customer Satisfaction” includes user ratings for Customer Support, Likelihood to Recommend and Value for Money.

Reviews analysis period: The reviews analysis period spans two years and ends the 15th of the month prior to publication.

While marketing planning software has often been too expensive for many businesses, these days, new software offerings at every price point are giving enterprise-level capabilities to small and midsize businesses.

Marketing planning software makes it easier to understand your business' audience, create targeted marketing campaigns, and monitor their effectiveness.

There are many factors and features to consider when choosing the best software for your marketing team. This guide will help you understand the options available to your business.

Here’s what we’ll cover:

-   [What is marketing planning software?](#Whatismarketingplanningsoftware)
    
-   [Common features of marketing planning software](#Commonfeaturesofmarketingplanningsoftware)
    
-   [What type of buyer are you?](#Whattypeofbuyerareyou)
    
-   [Benefits and potential issues](#Benefitsandpotentialissues)
    
-   [Market trends to understand](#Markettrendstounderstand)
    

## What is marketing planning software?

Marketing planning software gives companies the tools to plan, track, and even predict marketing campaign success. All of these features are available to your entire team in cloud applications that are accessible from anywhere. Collaborative tools allow analysts, creative designers, project managers, and other team members to work together with access to shared data. Companies can also set budgets, define goals, and measure progress with greater accuracy and ease.

## Common features of marketing planning software

While features vary from product to product, marketing planning software typically offers some or all of the following functionality:

**Collaboration**

Work on a project with other stakeholders using shared information in real time. Coordinate schedules and project milestones using calendars, conversation tools, and more.

**Marketing calendar**

Schedule upcoming campaigns and marketing communication using advanced calendar tools. Analyze past campaigns for audience data and cost effectiveness.

**Goal setting and tracking**

Define your business objectives and marketing goals, and then track progress over time.

**Budgeting and forecasting**

Estimate the cost of future marketing campaigns. Set, track, and modify budgets based on real-time marketing analytics.

**Media planning**

Assign teams and budgets by advertising channel and promotional vendor.

**Presentation tools**

Share creative assets across teams. Create workflows to gather internal feedback and authorize publication.

**Predictive analysis**

Apply statistical analysis and machine learning principles to predict campaign effectiveness and return on investment (ROI).

## What type of buyer are you?

Before purchasing marketing planning software, you should define your company's primary marketing strategy. The type of marketing you do will determine the solution that best supports your business objectives.

**Outbound marketing**

Outbound marketers should consider tools that track ad click-through rates (CTRs) and newsletter engagement. These features help outbound marketers get the most from tools such as search engine advertising, website ads, and email marketing targeting lists of leads.

**Inbound marketing**

Inbound marketers should consider solutions that support website analytics and other search engine optimization (SEO) factors. These features help inbound marketers evaluate their blogs, websites, and social media. Lead nurturing, such as drip marketing, is one way inbound marketers draw customers toward a purchase decision.

**Social media marketing**

Marketers who rely on social media channels to connect with customers should look for applications that can monitor conversations, track the source of inbound leads, and ultimately measure the success of social media campaigns. Many social media marketing platforms provide limited marketing automation tools, while advanced social intelligence is usually reserved for best-of-breed solutions.

## Benefits and potential issues

Here are a few things to remember when selecting the right software for your marketing team.

-   **Focus on the essentials:** Beware of choosing software that offers many features but ultimately lacks the essential functions you need to support your established processes. Look for software that covers your essentials needs and can grow with your business.
    
-   **Confirm all necessary integrations:** Whenever you adopt new software, it's important to ensure it integrates with your existing systems and data. For example, some marketing software offers native integration with customer resource management (CRM) software and related platforms. Without native integration, developers may need to spend time making your software platforms compatible with each other.
    
-   **Consider the learning curve:** Learning to use new software takes effort. Look for intuitive software options that have plenty of tutorials and self-service documentation. Online tech support is sometimes only available in higher-tier packages.
    

## Market trends to understand

**Data visualization helps marketers understand complicated metrics.** As smaller companies gain access to big data, the information can feel overwhelming. Data visualization helps teams make sense of abstract analytics and spot opportunities. Ultimately, data visualization tools help companies spend money and time more efficiently.

**Artificial intelligence (AI) is making sense of complex data.** AI can often find important details in data much faster than humans can. AI is still considered an advanced software feature, and companies may pay a premium to get it. This reality is changing, however, and software that doesn't invest in AI is widely expected to fall behind in the coming years.

### Related Marketing Planning Software

-   [AI Marketing Tools Software](https://www.softwareadvice.com/ai-marketing-tools/)
-   [MRM Software](https://www.softwareadvice.com/marketing/mrm-comparison/)
-   [Market Research Software](https://www.softwareadvice.com/market-research/)
-   [Marketing Analytics Software](https://www.softwareadvice.com/marketing/analytics-tools-comparison/)
-   [Marketing Attribution Software](https://www.softwareadvice.com/marketing-attribution/)
-   [Mobile Analytics Software](https://www.softwareadvice.com/mobile-analytics/)
-   [Web Analytics Software](https://www.softwareadvice.com/web-analytics/)