Blueshift
About Blueshift
Blueshift Pricing
Contact Blueshift for pricing information.
Starting price:
$1.00 per year
Free trial:
Available
Free version:
Not Available
Most Helpful Reviews for Blueshift
1 - 6 of 6 Reviews
Chris
Verified reviewer
Financial Services, 501-1,000 employees
Used daily for more than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed May 2019
Reliable, fast, dynamic cdp - perfect for fast growing CRM teams
personalization at scale, omni channel marketing, dynamic customer experiences
PROSThe tech is super reliable and fast; the automation capabilities are top notch; integrating data is easy which has allowed us to deepen personalization to millions of daily users. We consider blueshift to be a partner because of the level of support they've given in helping us drive growth.
CONSNothing. But in an ideal world, I do with the customer level reporting was more more robust.
Anonymous
501-1,000 employees
Used daily for less than 2 years
OVERALL RATING:
4
EASE OF USE
5
VALUE FOR MONEY
4
CUSTOMER SUPPORT
5
FUNCTIONALITY
4
Reviewed May 2019
Super versatile, user-friendly platform that proves to be a great marketing tool
We've been implementing quite a few different frequency tests lately - and Blueshift makes it easy to flag customers in certain segments to easily evaluate and track how the tests are performing. We've been able to identify gaps in revenue that we're missing because we aren't emailing at the most optimal cadence for consumers.
PROSBlueshift is very versatile from a functionality standpoint. I feel like we are able to accomplish most things we want to test easily and efficiently. For the most part it is very user friendly as well. I've only been a daily user for the past 5 months, and I feel like I was able to pick it up very quickly with limited frustration.
CONSThe dashboard tends to be a bit buggy - it usually doesn't impact what we're trying to accomplish, but it can get frustrating when you run into issues that prevent you from finishing a task. I will say that support is very quick to respond and usually resolves issues in a timely manner. Another point that I've spoken with the Blueshift team about is more robust reporting. Many times we are interested in looking at campaign trends filtered by template - there are ways to look at overall template performance and overall campaign performance - but not a way to layer both. I'd love to see more intricate reporting in the future.
Darshit
Verified reviewer
Financial Services, 501-1,000 employees
Used daily for more than 2 years
OVERALL RATING:
4
EASE OF USE
4
VALUE FOR MONEY
5
CUSTOMER SUPPORT
3
FUNCTIONALITY
5
Reviewed May 2019
CDP with Intelligence
Blueshift has been very useful for supporting our CDP initiatives. The Tech Stack that the software uses are best in class with latest and greatest technologies. It is evident when we integrate customer interaction events into the platform. It offers great segmentation and syndication features for the Marketing Department to execute campaigns specific to email and social channels
PROSFlexibility of Data Integration Ability to create reusable segments Dynamic Templates for personalization Dynamic API Integration Cloud App Integration with tools like Salesforce Data Science and Machine Learning models that the software produces
CONSAnalytic Capabilities . Would like to see features that allows query engine and analytics reports on the data sets. This helps users drive campaigns
Reason for choosing Blueshift
The flexibility of data integration & segmentation and the features that allow for dynamic content and personalization through email and other communication channels
Anonymous
51-200 employees
Used daily for less than 12 months
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
4
CUSTOMER SUPPORT
4
FUNCTIONALITY
5
Reviewed August 2022
Good Marketing Automation Tool
Very complete Marketing Automation tool. It has almost everything you can ask of such software. Its interface is simple and functional. Glad I tried it.
CONSBy reviewing something, with other software with which I work, and using the same banners, I get a better opening rate in email campaigns, but I do not know what the reason can be.
Cat
Verified reviewer
Financial Services, 501-1,000 employees
Used daily for less than 12 months
OVERALL RATING:
5
EASE OF USE
4
FUNCTIONALITY
5
Reviewed May 2019
Great Customer Data Platform
Blueshift is pretty easy to work with and are open to listening to suggestions to improving the experience.
PROSBlueshift makes it very easy to set up email campaigns by events or customer segments that are one time or recurring. When segments are created they do not need to be constantly refreshed. It is easy to make changes to templates.
CONSThere are some quirks like not being able to archive templates from campaigns, which can muddy up a branch and not being able to duplicate a branch within a campaign. There are additional features that would make it easier to use, but it is still a great software as is.
Abhishek
Verified reviewer
Financial Services, 501-1,000 employees
Used daily for less than 2 years
OVERALL RATING:
4
EASE OF USE
4
VALUE FOR MONEY
4
CUSTOMER SUPPORT
5
FUNCTIONALITY
4
Reviewed May 2019
Blueshift Review
The ability to push audience from blueshift to platforms such as google and facebook and update these audience automatically.
CONSThe reporting can be a little better and the platform is a little buggy at times.