About Marketo Engage

Adobe Marketo Engage is as a centralized marketing hub for orchestration and execution of cross channel campaigns to acquire, engage, nurture, expand and retain customers, throughout complex buying journeys. Marketo Engage facilitates alignment between marketing and sales team to drive revenue and growth for the organization with efficiency at scale. Marketo Engage has native integrations with Salesforce.com, Microsoft Dynamics CRM, and SugarCRM. This bi-directional communication allows sales reps to get a clear picture of the leads in their pipeline and prioritize based on prospect engagement. Marketo Engage offers an online community of marketers who share ideas, collaborate, and influence product developments. This solution is suitable for businesses with a user ba...

Marketo Engage Pricing

Pricing depends on tools and features needed, as well as database size. For more information, please visit: https://www.marketo.com/solutions/pricing/

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Marketo Engage - Lead management

Marketo Engage User Reviews

OVERALL RATING

SECONDARY RATINGS

Ease-of-use

4

Value for money

4

Customer support

4

Functionality

4.5

Showing 1 - 5 of 616 reviews

Ramin (Remi)

Company size: 11 - 50 employees

Time used: Less than 6 months

Review Source: Capterra

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

May 2021

Marketo Marketing Automation Review

User Profile

Carol

Verified reviewer

Company size: 10,000+ employees

Industry: Chemicals

Time used: Less than 12 months

Review Source: Capterra

This review was submitted organically. No incentive was offered
4

Ease-of-use

out of 5
5

Functionality

out of 5

September 2022

Take your marketing automation a notch higher with marketo

Pros

The thorough analytics derived from marketo are vital when creating lead generation strategies. This has enabled us to be data oriented in all our decision making. Marketo also has comprehensive reports that give us direction on how to improve our sales and marketing so as to be ahead of our competition. Its integration with other products like sales and Microsoft apps is very helpful since it allows us to get a wholesome picture of our marketing processes.

Cons

The usability of marketo is not great and to learn how to use it takes time and adequate training. The prices of marketo tend to be high when you look at them side by side with similar tools. Although their reports are great I think they could do more to improve it by adding more features.

Anonymous

Company size: 201-500 employees

Time used: Less than 12 months

Review Source: Capterra

This review was submitted organically. No incentive was offered
4

Ease-of-use

out of 5
4

Value for money

out of 5
5

Customer support

out of 5
5

Functionality

out of 5

September 2022

OMG! Best Software for Email Automation

My overall experience on Adobe Marketo was wonderful. I'm still using this software for email automation and social media marketing.

Pros

One of my company employee suggest me this Adobe Marketo software for email automation and social media marketing. After using it, i found that this software is very helpful for email automation, email marketing, social media marketing, B2B marketing etc. It creates very engaging and responsive emails. Overall, i personally suggest that it's a brilliant software for email automation and social media marketing emails.

Cons

Adobe Marketo is not available for desktop Mac, desktop linex, and desktop chrome book. It has no free trail and free version before purchasing it. I personally felt that, there should be a atleast three days free trail for beginners.

Reasons for choosing Marketo Engage

My employee told me that Adobe Marketo is a best software for email automation and for many more. That's why i prefer it on dotdigital.

Reasons for switching to Marketo Engage

I was facing many issues while using dotdigital for email marketing, social media campaign, and email handling. That's why i switch to Adobe Marketo

User Profile

Nitya

Verified reviewer

Company size: 11-50 employees

Industry: Information Technology and Services

Time used: Less than 2 years

Review Source: Capterra

This review was submitted organically. No incentive was offered
3

Ease-of-use

out of 5
4

Customer support

out of 5
4

Functionality

out of 5

August 2022

Marketo Engage: Beyond Automation all purpose marketing automation tool

Pros

Marketo smartlist is very useful. I enjoy how this platform display the user activity or history at one place. Marketo Engage help us to manage user data, lead scoring, tracking and Customer lifecycle Management all with in the tool.

Cons

This tool is little challenging for the new user. Customising report should be more flexible. Numerous report are not useful.

User Profile

Ana

Verified reviewer

Company size: 10,000+ employees

Industry: Banking

Time used: Less than 12 months

Review Source: Capterra

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
4

Ease-of-use

out of 5
4

Value for money

out of 5
4

Customer support

out of 5
4

Functionality

out of 5

July 2022

I think it's a tool that has enough features to power marketing activities.

It's a deep tool, so it can be a bit difficult to use it perfectly, but with a lot of manual knowledge and an external community, we have an environment where you can easily leverage Marketo's performance. Also, for content such as emails and LPs that are used for marketing measures, once a template is created, all that's left is to combine each part like a jigsaw puzzle, so the speed of content creation has increased dramatically. not having coding skills like HTML can create high-quality content.

Pros

Marketo Engage can intuitively set the focus for leads and customers, so it was easy to use even for me, who has little marketing experience. The integration with Salesforce is well developed, so both implementations will create synergies. In addition, it is possible to connect to other systems via Webhook, and this can also be sufficiently configured by reading the manual published by Adobe.

Cons

When searching for content on Marketo, the search capability is low and it can be difficult to find the desired content, so it would be helpful if you could improve that as well.

Reasons for choosing Marketo Engage

Compared to the MA tool that was introduced previously, the speed of executing the PDCA cycle in a marketing measure has increased dramatically. In addition to being able to seamlessly approach prospects and customers, you can also create content for use in measures with a sense of speed, so that you can efficiently implement high-quality marketing measures.

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