# Best Product Management Software - 2026 Reviews & Pricing

> Find the best Product Management Software for your organization. Compare top Product Management Software systems with customer reviews, pricing, and free demos.

Source: https://www.softwareadvice.com/project-management/product-management-comparison/#frontrunners

---

[Home](https://www.softwareadvice.com/)

/

Product Management Software

Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee.

# Best Product Management Software of 2026

Updated July 6, 2026

On this page

1.  FrontRunners
2.  Popular Comparisons
3.  Buyers Guide
4.  Related Software

Filter products

153 results

### Compare Products

Showing 1 - 25 of 153 products

#### Company Size

-   Self-Employed
    
-   2-10
    
-   11-50
    
-   51-200
    
-   201-500
    
-   501-1000
    
-   1000+
    

#### Pricing Options

-   $$$$$
    
-   $$$$$
    
-   $$$$$
    
-   $$$$$
    
-   $$$$$
    

### Compare Products

Sort by

**Recommendations**: Sorts listings by the number of recommendations our advisors have made over the past 30 days. Our advisors assess buyers’ needs for free and only recommend products that meet buyers’ needs. Vendors pay Software Advice for these referrals.  
  
**Reviews**: Sorts listings by the number of user reviews we have published, greatest to least.  
  
**Average Rating**: Sorts listings by overall star rating based on user reviews, highest to lowest.  
  
**Alphabetically (A-Z)**: Sorts listings by product name from A to Z.

[Smartsheet](https://www.softwareadvice.com/project-management/smartsheet-profile/)

Smartsheet is a work execution platform and collaboration tool with a familiar spreadsheet-like interface that helps teams plan,...[Read more about Smartsheet](https://www.softwareadvice.com/project-management/smartsheet-profile/)

**4.5**

([3524 reviews](https://www.softwareadvice.com/project-management/smartsheet-profile/reviews/))

**39**

recommendations

Free trial

Free version

Integrations

Integrations

Microsoft Outlook

Okta

+61 more

+60 more

+59 more

Smartsheet's Best Rated Features

5.0Charting

See All

Smartsheet's Worst Rated Features

Expense Tracking

See All

[Wrike](https://www.softwareadvice.com/project-management/wrike-profile/)

Wrike is the trusted work delivery platform where AI extends what people can accomplish. By centralizing all work in one governe...[Read more about Wrike](https://www.softwareadvice.com/project-management/wrike-profile/)

**4.4**

([3022 reviews](https://www.softwareadvice.com/project-management/wrike-profile/reviews/))

**30**

recommendations

Free trial

Free version

Integrations

Integrations

Marketo Engage

Campaign Monitor by Marigold

+125 more

+124 more

+123 more

Wrike's Best Rated Features

5.0IT Reporting

See All

Wrike's Worst Rated Features

Spreadsheet View

See All

[MeisterTask](https://www.softwareadvice.com/project-management/meistertask-profile/)

MeisterTask is a web-based task, project, and work management software perfect for teams of any size. Its easy-to-use interfac...[Read more about MeisterTask](https://www.softwareadvice.com/project-management/meistertask-profile/)

**4.7**

([1157 reviews](https://www.softwareadvice.com/project-management/meistertask-profile/reviews/))

Free trial

Free version

Integrations

Integrations

Google Drive

Microsoft 365

+28 more

+27 more

+26 more

MeisterTask's Best Rated Features

5.0File Management

See All

MeisterTask's Worst Rated Features

Supports Scrum

See All

[Miro](https://www.softwareadvice.com/project-management/miro-profile/)

Miro is a visual workspace for innovation that enables distributed teams of any size to dream, design, and build the future toge...[Read more about Miro](https://www.softwareadvice.com/project-management/miro-profile/)

**4.7**

([1692 reviews](https://www.softwareadvice.com/project-management/miro-profile/reviews/))

Free trial

Free version

Integrations

Integrations

monday.com AI Work Platform

Notion

+40 more

+39 more

+38 more

Miro's Best Rated Features

5.0For Websites

See All

Miro's Worst Rated Features

Project Time Tracking

See All

[Airtable](https://www.softwareadvice.com/project-management/airtable-profile/)

Airtable is the AI-powered app platform that unifies data, maximizes collaboration, and powers smarter workflows — no code requi...[Read more about Airtable](https://www.softwareadvice.com/project-management/airtable-profile/)

**4.6**

([2238 reviews](https://www.softwareadvice.com/project-management/airtable-profile/reviews/))

Free trial

Free version

Integrations

Integrations

Google Drive

LinkedIn for Business

+32 more

+31 more

+30 more

Airtable's Best Rated Features

5.0Client/Property Matching

See All

Airtable's Worst Rated Features

Real-Time Updates

See All

[ClickUp](https://www.softwareadvice.com/project-management/clickup-profile/)

ClickUp is a productivity platform designed to unify work tools within a single workspace. It supports various teams and industr...[Read more about ClickUp](https://www.softwareadvice.com/project-management/clickup-profile/)

**4.6**

([4602 reviews](https://www.softwareadvice.com/project-management/clickup-profile/reviews/))

Free trial

Free version

Integrations

Integrations

GitHub

JIRA Service Management

+79 more

+78 more

+77 more

ClickUp's Best Rated Features

5.0Guest Access

See All

ClickUp's Worst Rated Features

2.0Issue Auditing

See All

[Aha!](https://www.softwareadvice.com/help-desk/aha-profile/)

Aha! is a product management software designed to support teams in managing the entire product lifecycle. It is used by roles su...[Read more about Aha!](https://www.softwareadvice.com/help-desk/aha-profile/)

**4.7**

([561 reviews](https://www.softwareadvice.com/help-desk/aha-profile/reviews/))

Free trial

Free version

Integrations

Integrations

Bugzilla

Rally

+38 more

+37 more

+36 more

Aha!'s Best Rated Features

5.0Modeling & Simulation

See All

Aha!'s Worst Rated Features

Change Management

See All

[Nifty](https://www.softwareadvice.com/project-management/nifty-profile/)

Nifty is a new-wave project management tool that reduces project development cycles and improves team productivity by combining ...[Read more about Nifty](https://www.softwareadvice.com/project-management/nifty-profile/)

**4.6**

([440 reviews](https://www.softwareadvice.com/project-management/nifty-profile/reviews/))

Free trial

Free version

Integrations

Integrations

Slack

Dropbox Business

+28 more

+27 more

+26 more

Nifty's Best Rated Features

5.0Dependency Tracking

See All

Nifty's Worst Rated Features

Real Time Editing

See All

[monday.com AI Work Platform](https://www.softwareadvice.com/marketing/monday-com-profile/)

monday.com is the AI Work Platform where people and agents operate as one team - with shared cross-department context, enterpris...[Read more about monday.com AI Work Platform](https://www.softwareadvice.com/marketing/monday-com-profile/)

**4.6**

([6072 reviews](https://www.softwareadvice.com/marketing/monday-com-profile/reviews/))

Free trial

Free version

Integrations

Integrations

Asana

Stripe

+37 more

+36 more

+35 more

monday.com AI Work Platform's Best Rated Features

5.0Order Entry

See All

monday.com AI Work Platform's Worst Rated Features

Color Codes/Icons

See All

[CaseCamp](https://www.softwareadvice.com/project-management/casecamp-profile/)

CaseCamp by DevelopScripts is a cloud-based project management solution designed for businesses of all sizes. The product caters...[Read more about CaseCamp](https://www.softwareadvice.com/project-management/casecamp-profile/)

**4.7**

([153 reviews](https://www.softwareadvice.com/project-management/casecamp-profile/#reviews))

Free trial

Free version

[GoodDay](https://www.softwareadvice.com/project-management/goodday-profile/)

GoodDay is a cloud-based project management solution that caters to businesses of all sizes across various industries. Features ...[Read more about GoodDay](https://www.softwareadvice.com/project-management/goodday-profile/)

**4.7**

([149 reviews](https://www.softwareadvice.com/project-management/goodday-profile/reviews/))

Free trial

Free version

Integrations

Integrations

Google Docs

Slack

+14 more

+13 more

+12 more

GoodDay's Best Rated Features

5.0Visualization

See All

GoodDay's Worst Rated Features

KPI Monitoring

See All

[Shortcut](https://www.softwareadvice.com/project-management/clubhouse-profile/)

Shortcut is a cloud-based project management platform that helps small to large enterprises manage tasks and streamline communic...[Read more about Shortcut](https://www.softwareadvice.com/project-management/clubhouse-profile/)

**4.6**

([363 reviews](https://www.softwareadvice.com/project-management/clubhouse-profile/reviews/))

Free trial

Free version

Integrations

Integrations

GitHub

Sentry

+15 more

+14 more

+13 more

Shortcut's Best Rated Features

4.89Assignment Management

See All

Shortcut's Worst Rated Features

Activity Dashboard

See All

[Trello](https://www.softwareadvice.com/project-management/trello-profile/)

Trello is a visual collaboration tool for planning tasks and projects. While commonly used by agile software development teams, ...[Read more about Trello](https://www.softwareadvice.com/project-management/trello-profile/)

**4.5**

([23555 reviews](https://www.softwareadvice.com/project-management/trello-profile/reviews/))

Free trial

Free version

Integrations

Integrations

Jira

Harvest

+98 more

+97 more

+96 more

Trello's Best Rated Features

5.0Task Planning

See All

Trello's Worst Rated Features

3.0Email Marketing

See All

[Productboard](https://www.softwareadvice.com/idea-management/productboard-profile/)

Productboard is the customer-driven product management system that empowers teams to get the right products to market, faster. I...[Read more about Productboard](https://www.softwareadvice.com/idea-management/productboard-profile/)

**4.7**

([153 reviews](https://www.softwareadvice.com/idea-management/productboard-profile/reviews/))

Free trial

Free version

Integrations

Integrations

Jira

Intercom

+15 more

+14 more

+13 more

Productboard's Best Rated Features

5.0Dashboard

See All

Productboard's Worst Rated Features

Agile Methodologies

See All

[Pendo](https://www.softwareadvice.com/product/165586-Pendo-Platform/)

Pendo is a product management solution that helps businesses in educational technology, healthcare and financial services stream...[Read more about Pendo](https://www.softwareadvice.com/product/165586-Pendo-Platform/)

**4.5**

([238 reviews](https://www.softwareadvice.com/product/165586-Pendo-Platform/reviews/))

Free trial

Free version

Integrations

Integrations

Salesforce Sales Cloud

Gainsight CS

+29 more

+28 more

+27 more

Pendo's Best Rated Features

5.0For Sales Teams/Organizations

See All

Pendo's Worst Rated Features

Employee Onboarding

See All

[Baserow](https://www.softwareadvice.com/project-management/baserow-profile/)

Baserow is the secure, open-source platform for building databases, applications, automations, and AI agents — all without code....[Read more about Baserow](https://www.softwareadvice.com/project-management/baserow-profile/)

**4.7**

([69 reviews](https://www.softwareadvice.com/project-management/baserow-profile/reviews/))

Free trial

Free version

Integrations

Integrations

Zapier

n8n.io

+2 more

+1 more

+0 more

Baserow's Best Rated Features

5.0User Management

See All

Baserow's Worst Rated Features

Third-Party Integrations

See All

[Ora](https://www.softwareadvice.com/project-management/ora-profile/)

Transform your team's efficiency and bring your projects to life with Ora - the ultimate project management and visual team coll...[Read more about Ora](https://www.softwareadvice.com/project-management/ora-profile/)

**4.6**

([142 reviews](https://www.softwareadvice.com/project-management/ora-profile/reviews/))

Free trial

Free version

Integrations

Integrations

Slack

Basecamp

+8 more

+7 more

+6 more

Ora's Best Rated Features

5.0Video Conferencing

See All

Ora's Worst Rated Features

3.0Portfolio Management

See All

[Backlog](https://www.softwareadvice.com/issue-tracking/backlog-profile/)

Backlog is a cloud-based project management and issue tracking solution that caters to development teams working with design, ma...[Read more about Backlog](https://www.softwareadvice.com/issue-tracking/backlog-profile/)

**4.6**

([169 reviews](https://www.softwareadvice.com/issue-tracking/backlog-profile/reviews/))

Free trial

Free version

Integrations

Integrations

Slack

Microsoft Excel

+14 more

+13 more

+12 more

Backlog's Best Rated Features

5.0Business Process Automation

See All

Backlog's Worst Rated Features

Document Storage

See All

[ActiveCollab](https://www.softwareadvice.com/project-management/active-collab-profile/)

ActiveCollab is a simple, yet powerful productivity and collaboration workspace helping service businesses thrive. It's your go...[Read more about ActiveCollab](https://www.softwareadvice.com/project-management/active-collab-profile/)

**4.5**

([414 reviews](https://www.softwareadvice.com/project-management/active-collab-profile/reviews/))

Free trial

Free version

Integrations

Integrations

Slack

Stripe

+8 more

+7 more

+6 more

ActiveCollab's Best Rated Features

5.0Deadline Management

See All

ActiveCollab's Worst Rated Features

2.0Testing/QA Management

See All

[IBM Targetprocess](https://www.softwareadvice.com/project-management/targetprocess-profile/)

Targetprocess is a cloud-based enterprise visual platform which connects Portfolio, Products and Teams. The tool perfectly ...[Read more about IBM Targetprocess](https://www.softwareadvice.com/project-management/targetprocess-profile/)

**4.5**

([544 reviews](https://www.softwareadvice.com/project-management/targetprocess-profile/reviews/))

Free trial

Free version

Integrations

Integrations

Jira

Tableau

+14 more

+13 more

+12 more

IBM Targetprocess's Best Rated Features

5.0Product Roadmapping

See All

IBM Targetprocess's Worst Rated Features

4.0Budget Management

See All

[Hygger](https://www.softwareadvice.com/project-management/hygger-profile/)

Hygger is a cloud-based project management solution for businesses of all sizes. The solution allows organizations to collect, o...[Read more about Hygger](https://www.softwareadvice.com/project-management/hygger-profile/)

**4.6**

([120 reviews](https://www.softwareadvice.com/project-management/hygger-profile/reviews/))

Free trial

Free version

Integrations

Integrations

Slack

GitHub

+7 more

+6 more

+5 more

Hygger's Best Rated Features

5.0Retrospectives Management

See All

Hygger's Worst Rated Features

Resource Management

See All

[Conceptboard](https://www.softwareadvice.com/productivity/conceptboard-profile/)

Conceptboard is a GDPR-compliant, ISO-certified online whiteboard that combines visual collaboration and task management in a se...[Read more about Conceptboard](https://www.softwareadvice.com/productivity/conceptboard-profile/)

**4.6**

([42 reviews](https://www.softwareadvice.com/productivity/conceptboard-profile/reviews/))

Free trial

Free version

Integrations

Integrations

Microsoft Teams

Webex Suite

+7 more

+6 more

+5 more

Conceptboard's Best Rated Features

5.0Visual Workflow Management

See All

Conceptboard's Worst Rated Features

3.0Version Control

See All

[ONES.com](https://www.softwareadvice.com/project-management/ones-profile/)

ONES provides holistic software development management solutions that cater to diverse domains' digitalization needs. By integra...[Read more about ONES.com](https://www.softwareadvice.com/project-management/ones-profile/)

**5.0**

([9 reviews](https://www.softwareadvice.com/project-management/ones-profile/#reviews))

Free trial

Free version

Integrations

Integrations

GitHub

GitLab

+5 more

+4 more

+3 more

ONES.com's Best Rated Features

5.0Access Controls/Permissions

See All

ONES.com's Worst Rated Features

5.0Release Planning

See All

[Retable](https://www.softwareadvice.com/project-management/retable-profile/)

Retable simplifies complex data management with its intuitive, spreadsheet-like interface, making it an ideal Airtable alternati...[Read more about Retable](https://www.softwareadvice.com/project-management/retable-profile/)

**4.6**

([74 reviews](https://www.softwareadvice.com/project-management/retable-profile/reviews/))

Free trial

Free version

Integrations

Integrations

Zapier

Pabbly Connect

+8 more

+7 more

+6 more

Retable's Best Rated Features

5.0Project Management

See All

Retable's Worst Rated Features

Calendar Management

See All

[Unifize](https://www.softwareadvice.com/collaboration/unifize-profile/)

Unifize takes a totally different approach to quality management operations. It is infinitely configurable to every quality proc...[Read more about Unifize](https://www.softwareadvice.com/collaboration/unifize-profile/)

**4.7**

([11 reviews](https://www.softwareadvice.com/collaboration/unifize-profile/reviews/))

Free trial

Free version

Integrations

Integrations

Gmail

Dynamics 365

+9 more

+8 more

+7 more

Unifize's Best Rated Features

5.0Complaint Management

See All

Unifize's Worst Rated Features

Monitoring

See All

1

[2](https://www.softwareadvice.com/project-management/product-management-comparison/?page=2)[3](https://www.softwareadvice.com/project-management/product-management-comparison/?page=3)[4](https://www.softwareadvice.com/project-management/product-management-comparison/?page=4)[5](https://www.softwareadvice.com/project-management/product-management-comparison/?page=5)[6](https://www.softwareadvice.com/project-management/product-management-comparison/?page=6)[7](https://www.softwareadvice.com/project-management/product-management-comparison/?page=7)

## Popular Comparisons

[

Jira vs Trello

](https://www.softwareadvice.com/project-management/atlassian-jira-profile/vs/trello/)[

Asana vs Basecamp

](https://www.softwareadvice.com/project-management/asana-profile/vs/basecamp/)[

Smartsheet vs monday.com AI Work Platform

](https://www.softwareadvice.com/marketing/monday-com-profile/vs/smartsheet/)[

Wrike vs ClickUp

](https://www.softwareadvice.com/project-management/clickup-profile/vs/wrike/)[

Confluence vs Miro

](https://www.softwareadvice.com/project-management/confluence-profile/vs/miro/)[

Airtable vs Aha!

](https://www.softwareadvice.com/help-desk/aha-profile/vs/airtable/)

## Your Guide to Top Product Management Software, February 2025

Software Advice uses reviews from real software users to highlight the top-rated Product Management products in North America.

[Learn how products are chosen](https://www.softwareadvice.com/legal-page/frontrunners-methodology/)

#### Explore FrontRunners

-   [Aha!](https://www.softwareadvice.com/help-desk/aha-profile/)
-   [Asana](https://www.softwareadvice.com/project-management/asana-profile/)
-   [Backlog](https://www.softwareadvice.com/issue-tracking/backlog-profile/)
-   [BigAgile](https://www.softwareadvice.com/product/449624-BigAgile/)
-   [ClickUp](https://www.softwareadvice.com/project-management/clickup-profile/)
-   [Confluence](https://www.softwareadvice.com/project-management/confluence-profile/)
-   [Fibery](https://www.softwareadvice.com/project-management/fibery-profile/)
-   [GoodDay](https://www.softwareadvice.com/project-management/goodday-profile/)
-   [Jira](https://www.softwareadvice.com/project-management/atlassian-jira-profile/)
-   [Knapsack](https://www.softwareadvice.com/creative-management/knapsack-profile/)
-   [Miro](https://www.softwareadvice.com/project-management/miro-profile/)
-   [Nifty](https://www.softwareadvice.com/project-management/nifty-profile/)
-   [Ora](https://www.softwareadvice.com/project-management/ora-profile/)
-   [Smartsheet](https://www.softwareadvice.com/project-management/smartsheet-profile/)
-   [Trello](https://www.softwareadvice.com/project-management/trello-profile/)
-   [Wrike](https://www.softwareadvice.com/project-management/wrike-profile/)
-   [Zoho Sprints](https://www.softwareadvice.com/project-management/zoho-sprints-profile/)

“Usability” includes user ratings for Functionality and Ease of Use.

“Customer Satisfaction” includes user ratings for Customer Support, Likelihood to Recommend and Value for Money.

Reviews analysis period: The reviews analysis period spans two years and ends the 15th of the month prior to publication.

## Send me a copy of this list to my inbox

### Get a copy of this list with pricing info sent to your inbox so you can pick up where you left off when convenient to you.

Digitalization is causing a major disruption in the project management industry, prompting organizations to shift from a project model to a product model in order to more effectively manage technology investments.

Gartner predicts businesses that embrace this change now will outperform their competition in both customer satisfaction and business results. _(Source: "_[Mastering the Role of Products in the Digital Era](https://www.gartner.com/document/code/319538)_." Full report available to Gartner clients.)_

We've created this guide to help you better understand all that product management encompasses and how it relates to the [current project management marketplace](https://www.softwareadvice.com/project-management/).

Whether you're just starting to shift from a project to a product model, or you're a seasoned product manager looking to upgrade your current system, this guide can help you make a more informed purchase decision.

Here's what we'll cover:

[What Is Product Management Software?](#WhatIsProductManagementSoftware)

[Product Management vs. Project Management](#ProductManagementvsProjectManagement)

[Common Capabilities of Product Management Software](#CommonCapabilitiesofProductManagementSoftware)

[Market Trends to Understand](#MarketTrendstoUnderstand)

## What Is Product Management Software?

Product management encompasses the planning, production, marketing and managing of products over their life cycle, i.e., introduction, growth, maturity and decline. It brings together business strategy, customer needs/wants and technology investments.

Products can be tangible, i.e., physical goods, or they can be more intangible, such as software applications or a service you offer.

**Gartner's Definition of a Product in the Digital Era**

_(Source: "_[Mastering the Role of Products in the Digital Era](https://www.gartner.com/document/code/319538)_." Full report available to Gartner clients.)_

Within the realm of IT and project management, product portfolio management refers to an organizational approach to managing technology investments (i.e., software and applications), both internally developed or purchased.

It involves grouping applications into product suites that align with, and deliver the capabilities required by, each business area. The goal is to deliver continuous value from software and applications over their life cycle, rather than a single delivery of value all at once at the close of the project.

Product management software provides support for these ventures, allowing businesses to more effectively:

-   Align their portfolio with the business strategy
    
-   [Balance demand with resource capacity](https://www.softwareadvice.com/resources/resource-capacity-planning-best-practices/)
    
-   Analyze the risk versus reward for various opportunities
    
-   Manage product initiatives from concept to closeout
    

## Product Management vs. Project Management

These disciplines are closely related, but there are some key differences:

**Product management** involves developing and communicating a product strategy (that aligns with business goals). Product managers put together a product vision, outline high-level requirements, prioritize initiatives in the portfolio and drive the development of products in the product line.

_Strategic planning in_ [Aha!](https://www.softwareadvice.com/help-desk/aha-profile/)

**Project management** involves executing the strategy through individual initiatives. Each project initiative is designed to deliver specific requirements. Project managers govern those initiatives, coordinate resources, oversee schedules and manage all the details of the project from kickoff to closeout.

_Project dashboard in_ [LiquidPlanner](https://www.softwareadvice.com/project-management/liquidplanner-profile/)

## Common Features of Product Management Software

Product management software can range quite significantly in size and function, with some specializing in a single phase of the product life cycle and others offering an integrated suite of tools to govern multiple phases.

Expect to see some or all of the following capabilities as you evaluate the various product management systems on the market:

[Collaboration](https://www.softwareadvice.com/collaboration/#buyers-guide)

Increase transparency into your product strategy and vision. Enable users to communicate and collaborate in a centralized workspace, share ideas and work together to accomplish goals.

[Idea management](https://www.softwareadvice.com/idea-management/#buyers-guide)

Create a forum where users can submit and discuss product ideas and build out a business case. Figure out what to work on next by grooming your product backlog based on impact versus effort.

[Content management](https://www.softwareadvice.com/cms/#buyers-guide)

Upload and store files such as product requirements, market research and competitor analyses. Set permissions and share files with approved users. This may be called a "research repository."

[Product portfolio management](https://www.softwareadvice.com/project-management/ppm-comparison/#buyers-guide)

Build a product portfolio based on business strategy and current, near term and future goals. Design product lines and manage opportunities across the business. Communicate your product vision, value proposition, go-to-market plans and more.

**Product research**

Conduct research on users, build personas, test various designs for the best user experience.

**Product roadmapping**

Prioritize initiatives based on customer analysis and feedback. Break product requirements into features and put them on the roadmap according to priority. Roadmap options will vary across tools, i.e., team roadmaps, product roadmaps, portfolio roadmaps, release roadmaps. Discuss needs with vendors to ensure the product capabilities match your business requirements.

[Application management](https://www.softwareadvice.com/project-management/alm-tools-comparison/#buyers-guide)

Support software and application products over their life cycles: Plan/gather requirements, put into design specification plan, develop/build it, test it, deploy application and maintain/support it.

**Reporting and analytics**

Organize data, analyze it, spot trends and identify patterns. Collate data from various sources on dashboards and build out custom reports or use an out-of-the box template.

**Feedback management**

Gather customer feedback and incorporate it into product decisions. Link feedback to product ideas and requirements on your roadmap.

## Market Trends To Understand

The shift from project to product portfolio management is happening faster than you might think. We surveyed managers and application leaders to find out how their organizations currently manage technology investments.

While 36 percent still manage all investments as IT projects, it's telling that 64 percent have a product component in their portfolio in some capacity.

This reflects a major change in how organizations are seeking to deliver value through capabilities, from strictly project-based to product-oriented portfolios.

**Organizational Approach to Managing Technology Investments**

Gartner [estimates](https://www.gartner.com/document/code/319538) that by 2020, three-quarters of digital business leaders will have pivoted from project to product portfolio management. _(Full report available to Gartner clients.)_

If you're part of the 36 percent who have yet to make the transition, here's how to get started:

-   Direct your project management office (PMO) to include both a product and a project component in your portfolio moving forward.
    
-   Empower existing product managers to lead your transition.
    
-   Set up cross-functional teams (e.g., executives, product managers and their counterparts in IT and operations) to align your product portfolio and resources with your business strategy.
    
-   Embrace business agility, agile development methods and the DevOps movement (if you haven't already).
    

### Related Product Management Software

-   [Gantt Chart Software](https://www.softwareadvice.com/project-management/gantt-chart-comparison/)
-   [Nonprofit Project Management Software](https://www.softwareadvice.com/category/3863-project-management-software-for-nonprofits/)
-   [Product Roadmap Software](https://www.softwareadvice.com/product-roadmap/)
-   [Productivity Software](https://www.softwareadvice.com/productivity/)
-   [Project Management Software](https://www.softwareadvice.com/project-management/)
-   [Project Planning Software](https://www.softwareadvice.com/project-management/project-planning-comparison/)
-   [Project Portfolio Management Software](https://www.softwareadvice.com/project-management/ppm-comparison/)
-   [Requirements Management Software](https://www.softwareadvice.com/requirements-management/)
-   [Strategic Planning Software](https://www.softwareadvice.com/project-management/strategic-planning-comparison/)