Adam Carpenter builds marketing solutions for tech, fintech, and digital ad agencies. His work has been featured in Forbes, U.S. News, and World Report, and scores of websites, e-books, and whitepapers. He’s a machine learning enthusiast and techy creator held captive by sports. His only escape is through providing solutions for tech, fintech, and marketing firms that want to target and serve elusive customers. While playing basketball, running track, or losing a race to his 19-month-old son, he’s inundated with metaphors and business solutions. When he gets home, he writes them down for his clients.


3 Sustainability Metrics to Design Your Marketing Campaigns Around

Mar 29, 2023

Sustainability has become a crucial factor for businesses as demand for eco-friendly practices rises. Learn about three sustainability metrics to help attract customers.


Essentials of Sales Execution and Pipeline Development

Mar 28, 2023

Learn about the benefits of effective sales execution and pipeline development for your business and how it can improve sales performance and boost revenue.


How To Prepare Your Institution for Effective Hybrid Learning

Mar 14, 2023

Discover best practices and key considerations for preparing your institution for the next phase of hybrid learning. Take steps to ensure your programs are effective through our guide.


Material Planning 101: Guide for Small-Scale Manufacturers

Mar 6, 2023

What is material planning? Learn how to streamline your material planning process to more efficiently manage inventory and support production in your business.

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SMBs Looking to Grow Their Customer Base in 2023 Have These 3 Things in Common

Feb 28, 2023

Discover the secrets of SMBs that will thrive in 2023. Learn the 3 common traits for small-business growth.


Manufacturing Essentials: What Is Smart Manufacturing?

Feb 16, 2023

Stay ahead of the curve in manufacturing. Learn about the concept of Smart Manufacturing, its benefits, and how it is shaping the future of the industry.