# Blog Author

> Katherine McDermott is a writer and marketer specializing in product marketing and B2B software and technology. She is a frequent contributor to trusted business resources including Software Advice.

Source: https://www.softwareadvice.com/resources/author/katherine-mcdermott-guest-contributor

---

1 million+ businesses helped. Get advice

Get Free Advice

Katherine McDermott is a writer and marketer specializing in product marketing and B2B software and technology. She is a frequent contributor to trusted business resources including Software Advice.

* * *

### [Pay-Per-Click (PPC) for Lawyers: How To Grow Your Business](https://www.softwareadvice.com/resources/ppc-for-lawyers/)

May 8, 2024

Getting your name out there when you’re a new law firm can be tricky unless you pick the right marketing strategies—PPC allows you to get more bang for your buck and directs you to the right audience for you. Learn how now.

* * *

### [Search Engine Optimization (SEO) for Lawyers: A Complete Guide](https://www.softwareadvice.com/resources/seo-for-lawyers/)

May 7, 2024

Discover why SEO for lawyers is important, as well as how to create an SEO strategy, and how to analyze metrics to measure the success of your SEO campaigns.

* * *

### [What Is Suggestive Selling? Techniques, Benefits, and Examples](https://www.softwareadvice.com/resources/suggestive-selling/)

Apr 29, 2024

To increase revenue and enhance customer loyalty, suggestive selling is a popular sales tactic that provides customers adjacent product and service recommendations.

* * *

### [What Is Consignment, and How Does it Work?](https://www.softwareadvice.com/resources/how-does-consignment-work/)

Apr 2, 2024

How does consignment work? It could be an option for small retail businesses looking to maximize profits and experiment with new inventory without extra risk.

* * *

### [3 Tips for an Effective Data and Analytics Approach](https://www.softwareadvice.com/resources/effective-data-and-analytics/)

Feb 29, 2024

Unlock actionable insights and optimize your decisions with these three powerful tips that will help you create an effective data and analytics approach.

* * *

### [How To Close Your Books Faster and More Accurately](https://www.softwareadvice.com/resources/how-to-close-your-books/)

Feb 27, 2024

Ditch the month-end scramble! Learn how to close your books faster & accurately with time-saving tips & efficient strategies. Save time, reduce stress, & gain financial clarity.

* * *

### [Create Customer Learning Paths To Close High-Quality Deals](https://www.softwareadvice.com/resources/customer-learning-path/)

Feb 27, 2024

Want to craft strategic learning paths to educate and convert high-value customers? Learn the benefits of customer learning paths and how to implement them.

* * *

### [Benefits of Modular Construction](https://www.softwareadvice.com/resources/benefits-of-modular-construction/)

Jan 31, 2024

Build faster, smarter, and greener with modular construction. Reduce costs, improve quality, and go sustainable. Discover the benefits for your next project.

* * *

### [What Is a POS System? An In-Depth Exploration](https://www.softwareadvice.com/resources/what-is-a-point-of-sale-system/)

Sep 26, 2023

Learn all you need to know about a POS system. Find out about the software and hardware components, features, benefits, and questions to ask before buying the software.

* * *

### [Benefits of Social Media Marketing: Enhance Your Business Initiatives](https://www.softwareadvice.com/resources/benefits-of-social-media-marketing-for-business/)

Jun 28, 2023

Discover the advantages of social media marketing for your business. Enhance your marketing initiatives with effective social media management tools and software.

* * *