Metricool

RATING:

4.5

(83)

About Metricool

Metricool is a powerful all-in-one social media, analytics and ads reporting tool for brands. You can schedule posts, find influencers to collaborate with, discover content to repost, set up ad campaigns and analyze your results in one unified dashboard: from PC or mobile device. Scale your social media strategy fast.

Awards and Recognition

FrontRunner 2023
Software Advice's FrontRunners report ranks top products based on user reviews, which helps businesses find the right software.

Metricool Pricing

One-brand account free for life. PRO Plan: from $12/month (annual payment) TEAM Plan: from $35/month (annual payment)

Starting price: 

$12.00 per month

Free trial: 

Not Available

Free version: 

Available

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Metricool Reviews

Overall Rating

4.5

Ratings Breakdown

Secondary Ratings

Ease-of-use

4.5

Customer Support

4

Value for money

4.5

Functionality

4.5

Most Helpful Reviews for Metricool

1 - 5 of 83 Reviews

Selva

Marketing and Advertising, 1 employee

Used unspecified

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

Reviewed January 2024

Do Your Research It Can Be Complex.

Julie

Computer Software, 2-10 employees

Used weekly for less than 6 months

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed July 2022

Very good software for the money

I think it is the best platform ever to manage the social media accounts. All in one place and very easy to use. I am very very satisfied.

PROS

Easy to use, easy to setup, easy to understand, flawless !

CONS

I can't find any cons. It is a great platform to manage social media accounts.

Reasons for switching to Metricool

Because Preview doesn't provide all platforms

Vendor Response

Thank you so much for your amazing review Julie, we are happy to make your social management easier using Metricool.

Replied October 2022

Beth

Management Consulting, 1 employee

Used daily for less than 6 months

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

3

EASE OF USE

3

VALUE FOR MONEY

5

CUSTOMER SUPPORT

4

FUNCTIONALITY

3

Reviewed June 2022

IG Auto Publish Needs Improvement

I had an issue with my contract and service fees. The Customer Support was efficient and well received.

PROS

The ability to transition between accounts is very easy and intuitive.

CONS

The InstaGram Scheduled Posts still had to be manually posted.

Reason for choosing Metricool

Metricool was a cheaper option.

Vendor Response

Hi, Beth First of all thank you for taking your time and leaving your feedback on metricool. Let me tell you that self-publishing on Instagram and Tiktok has been enabled since last week. You can now autopublish reels, carousels, posts and videos automatically. Thanks

Replied July 2022

Joseph

Translation and Localization, 2-10 employees

Used weekly for less than 12 months

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

4

VALUE FOR MONEY

5

CUSTOMER SUPPORT

4

FUNCTIONALITY

4

Reviewed November 2020

Most comprehensive social media statistics

I ditched another tool and opted for Metricool mainly because of their professional offering , its more than a metrics tool, the ability to check the major social media platforms and blogs is a feature you cannot miss. I am able to manage brands separately within my dashboard, this makes it a lot easier to plan and navigate.

PROS

I have been using Metricool for a few months and i can say i am more than satisfied with the reports and visual statistics. Best feature has to be metrics that show how my brands are performing, even better i can i get a post planner and RSS feeds feature that is not so common in the world of social media metrics. I love how i can check up on my competitors or potential clients, this helps me in convincing them that they need my services, presenting to clients a nicely styled comprehensive report is a big plus. This tool allows you to monitor Ads and manage messages! These features are super exciting especially where you don't want to keep on checking your Fb or IG account, you can do it all right in the portal.

CONS

Not as customizable as i would like, they don't have a CNAME option, this would be super awesome and it would add a professional look to my brand. Its still not possible to auto post on Instagram, although there is an Instagram link in bio.

Reasons for switching to Metricool

Was not satisfied with the other tool.

Anonymous

1 employee

Used weekly for less than 12 months

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

4

EASE OF USE

4

VALUE FOR MONEY

4

CUSTOMER SUPPORT

4

FUNCTIONALITY

4

Reviewed June 2023

Mid tier scheduling and listening tool

We trialled this as an alternative to using hubspot and it compared well as we were able to bring in platforms not monitored by hubspot.

PROS

Metricool allows you to bring multiple social media platforms into one place to post and monitor. . It’s a mid priced platform and performs well in comparison to the bigger players in the market.

CONS

Exporting results was a little clunky but when you consider the cost compared to other platforms this diminishes in comparison

Vendor Response

Thanks for your review, we are happy Metricool helps you on your social management. We keep working to optimize the tool. Do not hesitate to contact us on the live chat if you have any questions.

Replied June 2023