Tailwind

RATING:

4.4

(11)

About Tailwind

Tailwind is a social media scheduling and analytics solution that helps businesses create, schedule and publish Pinterest and Instagram posts. It enables marketing teams to interact with social media influencers, view hashtag suggestions and conduct website analytics via a unified platform. Features of Tailwind include custom branding, analytics, automated workflows, campaign tracking and more. The application allows employees to monitor visitor’s behavior and tag relevant users and locations to optimize social media posts. Tailwind supports integration with Google Analytics, which enables users to analyze the website traffic and track return on investments (ROIs). Pricing is available on a monthly and annual subscription and support is extended via phone, email, FAQs...

Tailwind Pricing

Tailwind Pro - $19.99 per month or $9.99 per month (billed annually) Tailwind Advanced - $39.99 per month or $19.99 per month (billed annually) Tailwind Max - $79.99 per month or $39.99 per month (billed annually)

Starting price: 

$19.99 per month

Free trial: 

Available

Free version: 

Available

Tailwind post inspector
Slide 1 of 4

Tailwind Reviews

Overall Rating

4.4

Ratings Breakdown

Secondary Ratings

Ease-of-use

4

Customer Support

4.5

Value for money

4.5

Functionality

4

Most Helpful Reviews for Tailwind

1 - 5 of 11 Reviews

User Profile

Bernadette

Verified reviewer

Internet, 1 employee

Used daily for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

4

VALUE FOR MONEY

5

FUNCTIONALITY

4

Reviewed January 2022

Perfect Pinterest Partner

I continue to love Tailwind's continuous improvement. There's nothing else like it and you can simply put it on autopilot so you can constantly have Pinterest content without spending so much time on it.

PROS

I really like the Communities feature of Tailwind because it is easy to find likeminded Pinterest users who you can share your pins with and since each community represents a wide array of resources you can re-pin and save on your own account, you run out of high quality pins you can share with your followers.

CONS

When I first used it, it has a bit of a learning curve because it was an unusual tool for me to use but when they made the features more user-friendly, it is easier now to find your way around.

Lynda

Publishing, 1 employee

Used weekly for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

4

FUNCTIONALITY

5

Reviewed March 2024

Great scheduler for Instagram and Pinterest

Overall very good. When I had a double account for Instagram and Pinterest, it was really easy to Pin multiple things on a daily basis. Very small number of failed posts (like three in a few years). I recommend it to people all the time.

PROS

Ease of creation and scheduling. Very customizable. Helpful emails from Tailwind that suggest ideas for future posts, styles, and more. It auto-posts so I can set it up when it's convenient for me and know it will go live at the right time. Unlimited monthly posts. The cost is reasonable per year (under $150), which is perfect for a small business owner like me.

CONS

I haven't really found any downside so far. I don't like AI-generated content, so I haven't used their ghostwriter feature (ten credits per month). They have a smart.bio feature that operates somewhat like linktree, and I used it for a while but like linktree better for what I use it for.

Reasons for switching to Tailwind

Tailwind was the better product and did more of what I was looking for.

Anonymous

2-10 employees

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

3

EASE OF USE

3

FUNCTIONALITY

3

Reviewed July 2022

I want to love it, but found more robust app

PROS

Drag and drop arrangement of posts, calendar and their Communty

CONS

It’s not as intuitive as other programs we’ve used.

Anonymous

11-50 employees

Used weekly for less than 12 months

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

FUNCTIONALITY

5

Reviewed January 2023

Makes social media management so much easier

Overall it has made it much easier to stay on top of my social media accounts for my small business

PROS

It's so easy to use tailwind and post across pinterest and facebook. I love how I can quickly design and schedule my posts

CONS

You can only schedule 20 posts per month with free version

Reason for choosing Tailwind

Ability to design posts and integrate with pinterest

Carol

Arts and Crafts, 2-10 employees

Used weekly for less than 12 months

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed June 2022

Continuously evolving and improving

Tailwind has improved a lot over the recent years and added cool new features like Tailwind Create and email marketing. The pricing structure is more competitive now, compared to what it used to be when I first started using it. I recommend taking another look at it if you haven't used it in a while because it has changed a lot!

PROS

I have to say that what I MOST like about Tailwind is that they continuously evolve and improve their feature set. Most similar tools tend to stagnate and just offer the same set of features they did years ago, and only add new capabilities when Instagram or Facebook changes the AP. However, Tailwind thinks outside of the box and incorporates different feature sets into their offering to make their tool stand out from the others. For example, they've added new functionality into their platform by introducting Tailwind Create, which allows you to design different types of graphics for social media posts, and also email marketing functions, which I haven't explored fully yet. In addition to the unique features, Tailwind also has a great intuitive workflow and supports almost all the functions that you'd need out of a social media scheduler.

CONS

If you asked me what I least liked about the software a few years back, I would have told you that it was the pricing. Tailwind used to charge separately for Instagram and Pinterest, which I thought made the platform overpriced. However, now they've consolidated their pricing into one monthly fee for Pinterest, Instagram, and Facebook and also offer a free plan.

Reasons for switching to Tailwind

pricing and new features on Tailwind