Instagram

RATING:

4.7

(4835)

About Instagram

Instagram is a social media application that enables businesses to manage content, create and edit posts and monitor customer engagement. It lets users share photos and videos, comment on other users’ posts, send private messages and search posts using custom keywords. Instagram allows marketers to gain insights into followers’ behavior and track the performance of posts and stories. Users can utilize editing tools and apply a variety of filters such as adjustment of exposure, brightness, or contrast on photos or videos before posting. Additionally, content specialists can use the application to add texts and drawings to photos or videos, remove audio files and upload digital content in bulk. Instagram allows organizations to set up and run online campaigns, p...

Instagram Pricing

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Instagram business posts
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Instagram Reviews

Overall Rating

4.7

Ratings Breakdown

Secondary Ratings

Ease-of-use

4.5

Customer Support

4

Value for money

4.5

Functionality

4.5

Most Helpful Reviews for Instagram

1 - 5 of 4,762 Reviews

Sharilee

Marketing and Advertising, 2 - 10 employees

Used unspecified

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

4

Reviewed December 2023

Instagram Review: Research The Best Way To Use It.

User Profile

Miranda Estefanía

Verified reviewer

Entertainment, 2-10 employees

Used daily for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed June 2021

I can't believe it's free!!

I really like Instagram, it's one of my favorite social media. I love how easy is to find places to go, information about different topics, even educate yourself since there are many educational accounts out there. i love how anyone can share their passions, a lot of people are amazing at painting and they get to share their creations with their followers, some others dance, others may write... it's a plataform full of different things and that's what make it special

PROS

I like how you can capture your best moment with or without filter. You can make boomerangs, take videos and photos and also go live if there's something you want to share with anyone who follows you. Also, I like how you can connect with people all around the world; you can see different locations, discover places and even go and search of certain words in Hashtags and see not only pictures but accounts that helps you to learn more about any topic you want. I can't get enough of Instagram

CONS

Maybe that you can't send stickers like in WhatsApp, but you can send gifs and other type of stickers so it isn't that bad

Reasons for switching to Instagram

after a while i got bored, plus filters are too fake

User Profile

mohamad

Verified reviewer

Commercial Real Estate, 2-10 employees

Used daily for more than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

4

EASE OF USE

5

VALUE FOR MONEY

3

CUSTOMER SUPPORT

3

FUNCTIONALITY

5

Reviewed July 2023

For me as a social media manager and as someone who use Instagram daily I think the app is good.

Well, after using Instagram for 2 years I think it's good for entertainment and marketing and make you contact your friends easily and message them, Instagram also gives you the possibility to meet new friends too

PROS

This app is easy to use like, it's simple and fast, it's easy to post something or share something with your friend, you can follow people that you know personally or anyone else, and it's also easy to start a conversation on it with some cause there is a place where you can send messages on it, the recommended page is good and clear from the unacceptable content.

CONS

Actually, there are some features that should be on Instagram like the availability of making long videos on Instagram like 3 minutes or 5 minutes videos, and adding the option of reacting to posts with funny reactions and angry reactions just like Facebook and other social media platform does.

Reasons for switching to Instagram

Meta for business by Facebook has been made specially to manage businesses and big businesses and also Facebook users are more than Instagram users, so that helps my page get more reached

Tayeb

Design, 1 employee

Used daily for more than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed March 2024

Good for branding

I have been using Instagram as a Business page mainly to do some outreach, unlike X it still allows to DM anyone free of charge and hopefully it will stay that way. I like posting spontaneously on Instagram but for scheduling I still prefer Later and HootSuite and wish Instagram would get some inspiration to make post scheduling and calendar creation easier as on Instagram we often get confused by them menus.

PROS

- Free to use. - Possibility to get in touch with anyone via DM. - Stories can help you reach a certain audience.

CONS

- Ads on Instagram are affordable but not that effective if your campaigns are short or not targeting a lot of users. - Instagram is a bit saturated as a promotion tool and it is hard to gain organic followers without paying for ads.

Meg

Food & Beverages, 1 employee

Used monthly for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

3

EASE OF USE

3

FUNCTIONALITY

2

Reviewed March 2024

Instagram app

PROS

There aren't any pros for this one. It's awful.

CONS

Slow, intrusive, messy, disordered... Exactly what you expect from a Meta product.