About Profitero

Profitero is a leading eCommerce analytics company trusted by over 4,000+ of the world's leading brands. With Profitero - measure your digital shelf performance and gain actionable insights anywhere you sell online.


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15 Reviews of Profitero

Average User Ratings

Overall

4.4 / 5 stars

Ease-of-use

4.0

Value for money

4.0

Customer support

5.0

Functionality

4.0

Ratings Snapshot

5 stars

(6)

6

4 stars

(9)

9

3 stars

(0)

0

2 stars

(0)

0

1 stars

(0)

0

Likelihood to Recommend

Not likely

Very likely

Showing 1 - 5 of 15 results

July 2021

Diana from Colgate

Company Size: 10,000+ employees

Industry: Consumer Goods

Time Used: Less than 6 months

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

4.0

July 2021

People Powered Analytics

The tool is great but the partnership is extremely valuable. From [SENSITIVE CONTENT], I am extremely pleased with the critical thinking from the team. My account manager is also awesome. She gets it.

Pros

one stop shopping for digital shelf scorecard along with the thought leadership of the team. The tool is great but the support team and the client centric focus is what sets the tool apart from the competition

Cons

Edge is pushing there local availability view. This is not critical to me but several markets are interested in it.

Reasons for Choosing Profitero

The tool plus the thought leadership. The talent that I work with is very strong, I would hire them for my own team if they did not support us through our partnership. They are not afraid to challenge my team and bring so much thought leadership!

Reasons for Switching to Profitero

Client management was awful and it was extremely manual

Response from Profitero

Replied July 2021

Diana, thank you for the stellar feedback. We really appreciate it.

August 2021

Anne from The Clorox Company

Company Size: 5,001-10,000 employees

Industry: Consumer Goods

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

4.0

Value for money

5.0

Customer support

5.0

Functionality

4.0

August 2021

Digital Shelf Analytics Leader

Profitero has been a great strategic partner. Beyond the tool and unique data capabilities, they are integrated into the dynamic digital commerce ecosystem and are thought leaders in this space. Their customer account management investments have improved significantly and are a true strategic partner keeping pace & constantly priorioritizing based on VOC via multiple leadership councils.

Pros

Profitero is a great partner. We chose them 2+ years ago for capabilities, value, and scale of retailer coverage. Since new leadership & open ecosystem strategy, what we most appreciate is that Profitero is not just a tool, but provides us a unique enterprise data set, and is continuing to partner with other key analytic/marketing vendors that need "retail ready" signals for an omni perspective to drive holistic decisions real-time for digital commerce/marketing - and put data in right tools.

Cons

Integration took more than we were prepared for; that said, a lot of that has more to do with evolving structure of our fundamental product data, identifiers, active item lists to input to Profitero. The new ACE system and tech foundation, process work over time has significantly improved. But like any tool - GIGO.

Reasons for Choosing Profitero

Better functionality & fit with our business requirements plus roadmap and value.

Reasons for Switching to Profitero

Better functionality & fit with our business requirements plus roadmap and value. Ability to scale and integrate with internal data sets for analytics.

Response from Profitero

Replied August 2021

Thank you for your review, Anne.

August 2021

Jen from Moroccanoil

Company Size: 201-500 employees

Industry: Cosmetics

Time Used: Less than 6 months

Review Source: Capterra


Ease-of-use

5.0

Value for money

3.0

Customer support

5.0

Functionality

4.0

August 2021

Great platform

Pros

That I can track competitor placement on Amazon.

Cons

Sometimes functions delete as I go to save and look up certain categories.

Response from Profitero

Replied August 2021

Hello Jen, thank you for your review. We will provide your feedback on functions disappearing to the product team. We hope to earn a higher score from you in the near future.

July 2021

Stuart from Auditoire

Company Size: 10,000+ employees

Industry: Wine and Spirits

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

4.0

Value for money

4.0

Customer support

5.0

Functionality

4.0

July 2021

Short review

Improved images an d conversion. Amazon changes meant the tool paid for itself quickly.

Pros

Ease of use, updated on regular basis. Does exactly what we need it to do. Also the scalability.

Cons

The dashboard could do with an overhaul and bring it upto date/more modern.

Reasons for Choosing Profitero

Better account Management. Amazon sales and share, excellent insight team.

Reasons for Switching to Profitero

Profitero's better account management and insight team. but also the stability of the tool

August 2021

Chris from Helen of Troy

Company Size: 5,001-10,000 employees

Industry: Consumer Goods

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

4.0

Value for money

4.0

Customer support

5.0

Functionality

4.0

August 2021

Profitero is Key to Guiding my eCommerce Strategy

Profitero is a good partner in listening to their customers. If there is a cutting technology or another way to look at the business, they are always looking for BETA Testing partners to test-n-learn. You can grow together.

Pros

The Profitero dashboard allows a quick Top Level glimpse of different eCommerce metrics. It quickly provides a dashboard for business health in top KPI's. In addition, I can do a deep dive into the data to find those ecommerce nuggets needed for Strategic Planning.

Cons

The only improvement, which Profitero is working on, is the ability for users to 'self-update' some of the data source's search parameters. Currently changes need to sent to Profitero to update, but a 'self service' interface for some items would be quick and efficient.

Reasons for Choosing Profitero

The partnership to test and learn, while growing together.

Reasons for Switching to Profitero

Looking for better insights on eCommerce Data. All other companies had data as part of the puzzle but wanted (needed) to sell you 5 to 10 other add-ons. I just wanted pure data... not a million other stuff.