An essential attribution software for all marketers

Great experience and provided the insights I've needed for making advertising decisions -- it's an indispensable tool for anyone that's spending money on online advertising. Their team is clearly dedicated to their customer success. Easy set up process.

Pros

Segmetrics helps provide a much clearer picture on which ad platforms are actually making sales. It's allowed me to see which leads are the most profitable and have the highest LTV.

Cons

I think that the User Interface could look better.

Most Comprehensive Attribution Tool Available

My experience has been excellent. I am able to solve my attribution reporting problems in a much better fashion than I could using Salesforce reporting.

Pros

I like that I can tie every leads and opportunity out to a NAMED person. Even though they are tracking the anonymous events like everyone else, they can tell me with specificity who is included in the reports. This makes the tool ultimately more trustworthy. Unlike some other tools in the space, Segmetrics allows for reporting and tracking throughout the entire funnel.

Cons

You can build what ever you want from a modeling and reporting perspective which allows for tremendous flexibility but it requires a real understanding of the data. They have made improvements in this area and I am told more is on the way. In the end it would just speed up seeing the value in the tool.

Simple insights into online business performance

I love that I get clear insights on the important metrics in my business and I can make good decisions

Pros

Setup was a total breeze, but what I like most is that Segmetrics is very friendly and straightforward to use vs other solutions which have too many options and it's difficult to find the data you need.

Cons

It would have been great to have a more in-depth onboarding and tutorial or course that I could go through and revisit to really get the most out of the tool.

SegMetrics pulls together all of our marketing data

Good overall experience. Support is great.

Pros

SegMetrics allows us to see the relationships between the various marketing channels we use. Attribution has always been a challenge, but SegMetrics helps with this tremendously.

Cons

Until you understand the breadth of what it does, it can be a little tricky getting it set up.