SegMetrics Software
About SegMetrics
SegMetrics is a web-based marketing analytics software designed to help marketers across a variety of industries gain insights into lifetime revenue from various traffic sources, customer spending over years or months and leads from within a single platform. Key features include campaign management, data visualization, performance metrics, website analytics and keyword tracking.
Marketing agencies using SegMetrics can track various ad sources, analyze campaigns, track sales and get visibility into cost-per-acquisition for old and new leads. The platform offers advanced lead score reporting by identifying marketing channels as well as best and worst-performing emails. Additionally, the customer LTV module enables managers to track ROI of any lead, import historical and ...
SegMetrics Pricing
All Plans Include 10k Contacts $5/month per additional 10,000 contacts
Starting price:
$27.00 per month
Free trial:
Available
Free version:
Available
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SegMetrics monetization report
SegMetrics User Reviews
OVERALL RATING
Showing 4 reviews
Rui Zhi
Verified reviewer
Company size: 1 employee
Industry: Online Media
Time used: Less than 2 years
Review Source: Capterra
This review was submitted organically. No incentive was offered
January 2021
An essential attribution software for all marketers
Great experience and provided the insights I've needed for making advertising decisions -- it's an indispensable tool for anyone that's spending money on online advertising. Their team is clearly dedicated to their customer success. Easy set up process.
Pros
Segmetrics helps provide a much clearer picture on which ad platforms are actually making sales. It's allowed me to see which leads are the most profitable and have the highest LTV.
Cons
I think that the User Interface could look better.
Scott
Company size: 10,000+ employees
Industry: Building Materials
Time used: Less than 12 months
Review Source: Capterra
This review was submitted organically. No incentive was offered
January 2021
Most Comprehensive Attribution Tool Available
My experience has been excellent. I am able to solve my attribution reporting problems in a much better fashion than I could using Salesforce reporting.
Pros
I like that I can tie every leads and opportunity out to a NAMED person. Even though they are tracking the anonymous events like everyone else, they can tell me with specificity who is included in the reports. This makes the tool ultimately more trustworthy. Unlike some other tools in the space, Segmetrics allows for reporting and tracking throughout the entire funnel.
Cons
You can build what ever you want from a modeling and reporting perspective which allows for tremendous flexibility but it requires a real understanding of the data. They have made improvements in this area and I am told more is on the way. In the end it would just speed up seeing the value in the tool.
Reasons for choosing SegMetrics
Segmetrics had better down funnel reporting capabilities than others in the space. We have a long sales cycle and the other tools just fall short.
Reasons for switching to SegMetrics
Salesforce reporting is abhorrent when it comes to marketing data
Mitch
Company size: 2-10 employees
Industry: Fine Art
Time used: Less than 2 years
Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
June 2021
Simple insights into online business performance
I love that I get clear insights on the important metrics in my business and I can make good decisions
Pros
Setup was a total breeze, but what I like most is that Segmetrics is very friendly and straightforward to use vs other solutions which have too many options and it's difficult to find the data you need.
Cons
It would have been great to have a more in-depth onboarding and tutorial or course that I could go through and revisit to really get the most out of the tool.
Reasons for choosing SegMetrics
The pricing for Segmetrics made more sense for our business and as we were evaluating the two products, at the time we found that Segmetrics had superior tracking.
Andrew
Company size: 2-10 employees
Industry: Computer Software
Time used: Less than 12 months
Review Source: Capterra
This review was submitted organically. No incentive was offered
February 2021
SegMetrics pulls together all of our marketing data
Good overall experience. Support is great.
Pros
SegMetrics allows us to see the relationships between the various marketing channels we use. Attribution has always been a challenge, but SegMetrics helps with this tremendously.
Cons
Until you understand the breadth of what it does, it can be a little tricky getting it set up.