About trbo

trbo is a personalization and website optimization solution that helps businesses in the travel, retail, fashion, beauty, and other sectors utilize customers' data insights to display personalized product or service offerings using intelligent targeting.

trbo uses dynamic website content to target customers and serve their requirements. Teams can use a self-learning algorithm to add personal addresses such as existing customers' names or unknown visitors. Businesses can automatically personalize products or services offered across websites. It offers recommendations based on statistical twins and similarities among products.

Managers can utilize dynamic segmentation to facilitate personalization across groups of customers based on brands, interests and pr...


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2 Reviews of trbo

Overall rating

5 / 5 stars

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February 2021

Paco from Emred

Company Size: 11-50 employees

Industry: Graphic Design

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

February 2021

Extraordinary powerful personalization solution for ecommerce and lead generation

Great performance, great ROI, ease of use and powerful execution.

Pros

Great flexibility and limitless options to personalize any element of the web as well as any scenario I can think of. Great analytics to proof value of hypothesis implemented via AB and MVT tests on the web. Powerful segmentations and great execution.

Cons

You need some support for advanced features but you can get it from their support.

Reasons for Choosing trbo

Easier to use more powerful, better pricing and ability to execute.

Response from trbo

Replied February 2021

Hi Paco, many thanks for the positiv feedback and your review of trbo

December 2021

Franz from Verlag C.H.Beck oHG

Company Size: 1,001-5,000 employees

Industry: Publishing

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

4.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

December 2021

Superflexible Tool for Website Optimization & Personalization

trbo was supereasy to implement as a pure frontend solution which allows you to get enough experience of what works and what doesn't in your specific industry. If you have this down I would always recommend to change over to a serverside integration to get the best combination of flexibility and stability out of the tool.

Pros

- super-lightweight integration if you go for a pure frontend integration - very flexible so that you can do everything from recommendations to content personalization - easy to use backend that allows marketers to configure the tool for most use cases - extremely responsive account management which usually comes up with suitable solutions

Cons

- as so often with personalization the tool is pretty much a black box which makes some behavior hard to understand; however; account management uusally does a good job of giving explanations - pure frontend integration is kind of risky since you can provoke pretty nasty behavior/display issues by injecting HTML/CSS; therefore we opted for a serverside-integration which makes things more complicated to implement but the frontend enjoys higher stability.

Response from trbo

Replied December 2021

Hi Franz, thank you so much for your great feedback and your review of trbo!