About Zapier


 Zapier is a cloud-based integration platform that helps businesses of all sizes automate daily workflows involving various applications. The solution enables users to transition data between web applications automatically while integrating apps with one-click functionality. Zapier allows users to define actions and set automatic triggers.

Primary features of Zapier include automated repetitive tasks reminders, online templates, activity dashboard, API maintenance, triggers and actions, online developer portal, new app updates and account management. Additionally, Zapier can be synced with Google Calendar and already existing tools.

 Zapier integrates with applications such as Slack, Google Sheets, QuickBooks, Facebook Lead Ads, Google Docs and more. Support is provided via documentation and an online help desk. Pricing is based on a monthly and annual subscription.

 



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Supported Operating System(s):

Web browser (OS agnostic)

1,031 Reviews of Zapier

Average User Ratings

Overall

4.68 / 5 stars

Ease-of-use

4.5

Value for money

4.5

Customer support

4.5

Functionality

4.5

Ratings Snapshot

5 stars

(747)

4 stars

(251)

3 stars

(25)

2 stars

(5)

1 stars

(3)

Likelihood to Recommend

Not likely

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Showing 1-20 of 1,031 reviews

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March 2018

Anonymous

Verified Reviewer

Review Source: Capterra


Ease-of-use

4.0

Value for money

5.0

Customer support

4.0

Functionality

5.0

March 2018

The BEST tool out there for automation & sending data ... wherever! :)

For data-driven businesses who use a large number of SaaS products .. or any software with an API really...which is... I would hope all of them... ;) , Zapier is an absolute no-brainer. Never again (when selecting new software to purchase) do we have to worry "Oh, well it doesn't integrate with {{insertOtherSoftwareHere}}, so we can't use it until their dev teams builds it for us". You have full control over what data goes where, how it should be formatted, and all the tools you need to test & optimize that "data transport" over time. Further, the automation possibilities are nearly endless. Want to kick-off an email whenever someone completes a training-video on your site? (without having to rely on client-side javascript tagging): easy with zapier. Want to test out a new e-commerce solution, but don't want to deal with having two sources of product-fulfillment? easy, just send the order data to your existing ecom platform with zapier, and centralize all the fulfillment there. the possibilities are infinite, it just comes down to having at least one person who is savvy with either Javascript (Node.js) or Python if you want to do more "custom" things beyond the built-in apps (which ... is still a lot). Can't recommend enough.

Pros

1. highly flexible & customizable: if they don't have a pre-built integration with a tool you use, you can easily build your own using their built-in webhook, webhook listeners, and "code" blocks. does require a bit of coding experience, but once you or your team build a few things / experiment & figure it out.. it's an absolute game-changer.

2. you'll think "what would i do without this?" ... that's the hallmark of a great software, and Zapier is without a doubt one of the top 3 most important tools for our business. if you want to be data-driven, the first step is getting the right data to the right places. Zapier enables you to do that EASILY.

3. reliable. i've only had about 2 - 3 "outages" in my zaps since i started using the tool, and they were all due to edge-cases that my custom-code steps didn't handle properly. Zapier gives you a nice debugging / testing interface and allows you to search back through every single "zap" that your account has sent over time... and step through them to sort out what the issue might be.

Cons

1. pulling in "test data" when building zaps - this is one thing that really annoys me... when you're creating a new Zap, and Zapier is "testing the step" that you just set up, it only pulls the most recent "event" that matches what you're doing. Now, this is OK in most cases, but if you have a zap that needs to handle a few different situations "conditionally" ... then it stinks. for example, say you want to build a zap that sends your sales team an email every-time a Stripe charge of over is processed. Well, if the most recent charge in Stripe (or the most recent 3 or 4, etc.) are all lower than, then your test will fail. That's a very contrived example, but ideally, Zapier would allow you to search through past events for the app that you're trying to "zap from", and CHOOSE the appropriate test event.

Minor gripe mainly will only impact those who want to build more complex/complicated zaps.

September 2017

Stefany from MRG.NYC

Company Size: 2-10 employees

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

4.0

Functionality

5.0

September 2017

Point and Click Automation

Decrease in errors from inside and outside of the company on paperwork Increased productivity due to faster dissemination of vital information. Lower cost to operate. Fewer humans needed to handle the office.

Pros

There are almost too may pros to mention. Office automation in my number one requirement and Zapier makes it easy and fast. All of my software can now "talk" to each other to handle tedious and time consuming tasks.
Contractors, clients and employees can enter data into front-end forms and everyone gets the right PDF for their needs on the other end. I am still finding new uses as my company grows.

The mail parser offered by Zapier is magical! You choose the information you want pulled from email list and the data is added to your database or any app you have connected. The daily and weekly update emails are scraped for the important parts, all the data is extracted to the apps that are most valuable for the company. As this data is time sensitive, not having to wait for a human to do it keeps us ahead of the curve.

The multi-step addition was right on time. Now I can move data to a number of apps in seconds.
Overall, Zapier has made it easier for my agents to follow the rules. Paperwork is submitted digitally, leads are disseminated automatically saving time between the client calling and getting a return call.

Zapier just saves time and keeps errors to a minimum. If you are control freak like myself, you NEED Zapier.


Cons

Some of the multi step process are not intuitive to create. Support is very helpful but I feel there might need a small interface update that could make it easier to understand.

August 2017

Jamie from Creative Arts Center at West Virginia University

Company Size: 51-200 employees

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

August 2017

Zapier adds value to all of my other software by putting the polish on all of my web-based systems

We use several SAAS solutions in our day-to-day operations. Zapier is the glue that holds it all together. The automation that we've been able to implement through Zapier is what gives the impression of a slick, unified system. It has allowed us to continue improving by using the best features from a wide array of software to build a customized system that works the way we want it to without having to enlist our own team of developers. I used to run into roadblocks with software and think, "Gee, I wish I could just..." With Zapier, I actually can.

Pros

Zapier is exceptionally easy to use. I started by playing around with a few of the hundreds of suggested Zaps, but it didn't take long to get the gist and start building from scratch.

I use Zapier to send automated emails triggered by software that either doesn't offer that option natively or doesn't give me as much customization as I want. The result has been increased communication coming out of my office with far less time commitment to make it happen. With budgets what they are these days, I'm constantly being asked to do more with less. Zapier has made that possible.

Another unexpected plus is that I've discovered other great software through Zapier.

I've got a favorite relational database. I've got a favorite web form. I've got a favorite workflow system when I need input from others. Zapier has allowed me to tie all of those together without having to compromise so I can take advantage of the best features of all of them. Because I don't have to intervene manually, there's no duplicate data entry so errors are minimized as well.

Zapier saves me time every day.

Cons

Multi-step Zaps are great, but conditional Zaps would help me stay more organized. Right now, Zapier doesn't offer that so I end up with three separate Zaps that each have a unique filter, rather than one conditional Zap that can route to different steps based on variable input.

So far, I've always been able to find a work around. It's like having a 2000-piece Lego set, but not having the exact piece you want. You can still build your house, and it will be amazing, but it would have saved you a few steps if you just had that one more piece.

November 2018

Gregory from TellusLabs

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

4.0

November 2018

Powerful, intuitive platform that returns your valuable time by automating tasks

Overall, we've had a great experience with Zapier. As a small company, any time saved by automating manual tasks is incredibly valuable, and Zapier has saved us hours upon hours of time by automatically moving new files from one location to another, automatically updating spreadsheets upon form submissions, automatically tweeting something following a new blog post, and lots more. I've personally used Zapier for almost 6 years now and I've found it to be incredibly valuable.

Pros

Zapier's two most powerful attributes are the platform's ease of use, combined with the number of products & services they've integrated. Zapier's workflow for creating "zaps" (automations) is incredibly intuitive; you start with the "trigger" step, then end with the "action" step. Given the number of services that they've integrated with, the possible combinations are almost endless. We've used Zapier to automate a number of tasks & workflows at our organization, and it's saved us a tremendous amount of time.

Cons

Zapier's mission to integrate as many different services as possible has added a tremendous amount of value to their offering, however a side effect of this strategy is that occasionally, some of their integrations can be rather shallow. In other words, for products and services that aren't used by a significantly large number of users, Zapier might only offer 3 "trigger" options out of a possible 5, which can be very problematic if you need one of those missing two triggers in order to start your workflow.

May 2018

Roland from Maid Easy Brisbane

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Functionality

5.0

May 2018

The gluing agent of automation throughout my whole business.

Hours saved on productivity weekly. Allows automation of most simple tasks and if you have a notification system set up in Slack then it allows you constantly keep track of the heartbeat of your business. Simply awesome.

Pros

Where do I even start. Using Zapier feels like building lego as a kid, only this time it's for productivity reasons and the more you understand it, the crazier you can get. When I select a new software to integrate into the business, having Zapier is a key requirement due to our reliance on it.

Some of the things I've automated:
- Contractor applications (Google Forms, Trello, Slack)
- Daily task cards (Launch27, Trello, Slack, Google Sheets)
- Text Messaging (Slack, Trello)
- Many more

Its important when trying to automate business processes that its providing value, and you're not doing it "for the sake of it". Automate to the point where there are no outlier possibilities then have manual intervention from there until a more robust automation method can push it further.

Zapier has been amazing, is intuitive and has saved us hours and hours per week.

Cons

Can be a little finicky in set up, however I realize this may be an issue with the 3rd party's API rather than Zapier itself. Once it's set up it usually works fine and alerts you if there are any errors.

Overall, no real complaints and documentation is usually pretty good (with some google searching of course)

September 2017

Aaron from BambooHR

Company Size: 201-500 employees

Review Source: Capterra


Ease-of-use

4.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

September 2017

Great tool for automating workflows between systems.

Time spent sharing data from one system to another. It also makes it easy for us to aggregate data into a central location, making reporting more accessible to individuals who don't have access to all of our systems company wide. It has also helped us save time when managing tasks that need to be done, so that information stays up-to-date across multiple platforms.

Pros

I love how easy it is to create a Zap. I can move data from one system to another and all of the work is done on the back end. This has allowed our teams to collaborate more efficiently, as well as turn data into a visual process. For example, some form entries are turned into cards on Trello where we can visually track the progress to completion for specific tasks.

Zapier provides lots of pre-built Zaps, and it is fairly straight forward to create Zaps for almost any system a company would use. This tool has saved me and my team a LOT of time.

Cons

Sometimes it can take a while to map out the fields from one system to another. You have to select which column header to use in a Google doc when you are having a Zap dump data into a Google Worksheet. That drop down list can get quite unwieldy, especially because the full length of the column header won't show up in Zapier. Also, if the column headers were alphabetized it would be easier to find the header you are looking for or aligned in the same order as the worksheet I am syncing them over to.

October 2016

Matt from MultiTech Visions

Company Size: 2-10 employees

Review Source: Capterra


Ease-of-use

5.0

Value for money

4.0

Customer support

3.0

Functionality

5.0

October 2016

Internet Wizardry Age????

If you haven't found or heard about Zapier, then you need to stop reading this and google it right away. Zapier is a Software As A Service (SAAS) company that connects other SAAS systems together. You create recipes for what should happen when a certain event occurs. For example; say you've got a mailing list through Mail Chimp and you want to create a way for emails to automatically send when someone adds a new row to a Google Sheet. Zapier is the magic that makes this happen. You create a Zap that watches for new rows in your Google Sheet; when Zapier detects a new row it gathers the data from that row and channels it to Mail Chip... where it populates the email you want and sends it off to the mailing list you've designated. But that's just the tip of the iceberg!!! Imagine this. Say someone is adding a new customer to the customer list table through webform (or even through a customized mobile app through AppSheet), the following is completely possible: 1. A new row with the customers information is created in the Customer Relationship Management (CRM) table; 2. A new row in the shipping/delivery tracking table is created (of course with the customers relevant information); 3. An email is sent to the Sales Manager alerting him to the new customer; and so much more is possible. Zapier has the potential to automate much of what someone would need to spend 30 minutes doing. And setting up the Zap to make all this happen... maybe take you 30 minutes in the first place.... then everything is done for you. Zapier is one of the best SAAS companies out there. They've taken all the disparate online software available and created a way to allow them all to talk to each other and share data. If you're looking for a way to seriously cut down on administrative tasks/time, Zapier is the way to go.

Pros

The simplicity of use! If you were to consider exactly what Zapier is doing for you... creating a system to do just that would take DAYS to create!!! Zapier allows you to create that system in under and hour (depending on the level of complexity you wish to get into).

Cons

I've yet to come across a con really....

March 2019

Nic from Pacific Union College

Company Size: 51-200 employees

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Functionality

4.0

March 2019

Straight-forward Automation for Any App

Overall, I am pleased with the functionality of Zapier and will continue to use it to automate a majority of tasks. It's a robust platform that saves time and maximizes the functionality of your software.

Pros

In my opinion, Zapier is the best web-based provider of API automation and featured a huge library of existing connections. Because of this library, if you want two services to connect, you probably can with Zapier. Building connections with Zapier is also a breeze and are done so in a visually intuitive manner that makes working with an app's API easy for virtually anyone.

Cons

There are a few items on my Zapier wishlist. First, I wish that users had the ability to select the type of test data available when developing a zap. Some workflows call for conditional filtering and it's not always possible to test those filters using the test data Zapier makes available. Second and last, there have been a few scenarios where Zapier hasn't been able to parse data as I need it to. In these cases, I've had to resort to using Microsoft Flow which offers some advanced features that Zapier does not, albeit at the cost of a smaller integration library.

September 2018

Anonymous

Verified Reviewer

Company Size: 2-10 employees

Review Source: Capterra


Ease-of-use

5.0

Value for money

4.0

Functionality

5.0

September 2018

Everyone should be using this

Zapier is amazing. I would recommend this to just about anyone as it is so robust. I can have it do just about anything for me. The simplification of tasks that are so monotonous is incredible. It's one of those convenience factors that you don't need yet couldn't imagine living without.

Pros

I came across this after using Clickfunnels as it is one of the suggested automation, and my only regret is that I haven't been using this for years. The ability to automate almost anything under the sun is invaluable. Being able to get notifications on a personal slack channel every time someone takes a specific action on one of my landing pages, every time an ad converts, every time my email service gets a new subscriber is amazing. This is how the internet is supposed to work. I can automate to Gmail send me an email every time a form is filled out in Clickfunnels, something I had to check numerous times previously has been a lifesaver. These are jsut a few examples, the possibilities are nearly endless given the amount of apps supported, I guarantee there is something included that will make your life easier.

Cons

No real cons to speak of. The only thing I might suggest is making it more user-friendly when starting out figuring out how to create custom zaps (automation) I remember this seemed a little counterintuitive. However, this is a non issue given how valuable this is. It is a wonder this hasn't been done before.

March 2019

Anonymous

Verified Reviewer

Company Size: 1 employee

Review Source: Capterra


Ease-of-use

4.0

Functionality

5.0

March 2019

With Zaps, seemingly everything is possible! Efficiency and automation at its finest.

Pros

As a small business owner (and sole employee/operator), any time I can be more efficient and automate tasks to improve the customer experience, I am all ears. I've found Zapier to be a great solution for a reasonable price to give a nice touch of customer service to my new customers and manage tasks automatically for me to save me time and make me much more efficient. For example, when a new customer schedules an appointment with me, I can have my scheduling platform talk to Gmail and send my new customer an instant automatic welcome email, complete with the scheduling details and paperwork necessary to get started. This is a great way to add a touch of customer service and care to the new relationship. I can also then automatically send that customer information to Mailchimp, and now they are on my mailing list, which I can then use for marketing in the future. Zapier sure makes life a lot easier, simply because you can leverage the best of non-related apps and get them to work together for you.

Cons

The price point for the lowest paid subscription doesn't break the bank, but it's kind of a step to take once you start taking off and exceed your quota of free "Zaps."

April 2018

Steve from Music Launch Hub

Review Source: Capterra


Ease-of-use

4.0

Value for money

4.0

Customer support

5.0

Functionality

4.0

April 2018

Maybe the most important cloud software tool on the web

Pros

The most amazing part about Zapier is that you can (almost) make any technology stack your own. No more is anyone stuck in one bloated and overpriced marketing tool. Nor do we need to plan out an entire business before getting started. If it links with Zapier, you can probably link everything together at some point. Zapier has literally saved hundreds of hours and I am a very modest user with a small handful of Zaps.

Cons

The downside sometimes is the lack of push-pull syncing, i.e. data is triggered and passed in one direction. It'd be great in future to be able to also set up a couple of core apps to sync data between them, for example, keeping a mailing list and CRM in sync with each other. The user interface can also be a pain to try and find out what's possible. It gives you 'recipes' for zaps based on tools you select, but it would be much more intuitive to just be able to select your tools from the dashboard and look at the zap options right from the start, without having to start creating to the Zap to see what can be done.

May 2017

Ben from Top Floor

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

4.0

Value for money

3.0

Customer support

5.0

Functionality

4.0

May 2017

Even with somewhat steep pricing, Zapier provides incredible value and usefulness.

We're automating much of our infrastructure with Zapier. Without it, we'd need a bunch of custom cloud servers running to connect all of our APIs together.

Pros

Connects just about anything to just about anything else. Nearly every piece of software we use that allows some sort of external connectivity is supported in some way by Zapier. We're doing things that would have required hours, days, or weeks of implementation time, and we're doing them within a few minutes thanks to Zapier.

Cons

Many of the integrations are a bit too limited or seem to be built in ways that require more zaps than I would prefer. For example, many integrations with project-based services (For example, GitHub or BugHerd) work on a single project, meaning you need to maintain zaps for all active projects. Some triggers that would be really useful are seemingly missing, requiring workarounds or extra integrations with even more services. Zapier's Email Parser is a great service, but isn't very accurate in my experience, though there are other services which perform the same functionality and integrate with Zapier.

March 2019

Josh from Southern Arkansas University

Company Size: 201-500 employees

Review Source: Capterra


Ease-of-use

4.0

Value for money

4.0

Customer support

5.0

Functionality

4.0

March 2019

Zapier makes my organization run! Automation heaven!!!

Pros

Zapier has become the standard for connecting one piece of software to another, as it allows users to quickly and painlessly integrate hundreds of hundreds of APIs. Doing so allows non-developers to create advanced automations and integrations between just about anything. With a little creativity, you can accomplish some really awesome st