Criteo
About Criteo
Criteo Pricing
Please contact Criteo for pricing information
Starting price:
$1.00 per month
Free trial:
Not Available
Free version:
Not Available
Most Helpful Reviews for Criteo
1 - 5 of 21 Reviews
Gabriel
Financial Services, 201 - 500 employees
Used unspecified
OVERALL RATING:
4
Reviewed December 2023
Criteo Review: Great Inventory Solution.
Chitta Ranjan
Verified reviewer
Health, Wellness and Fitness, 201-500 employees
Used daily for less than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
4
FUNCTIONALITY
4
Reviewed December 2018
Convert Traffic to Customers Using Criteo
I am using Criteo for one of our E-commerce clients from last two years. The conversion rate and average order value are always good. Overall my experience with Criteo is excellent.
PROSOne of the best, easy to use industry top leader in retargeting. Retarget your traffic simply by adding Criteo script to your website. Excellent customer support with a dedicated account manager who will guide you with bid optimization techniques. In addition to multiple other websites, it also shows ads on Facebook. With its dashboard report, one can get a clear idea on the number of impressions, clicks, conversion and revenue details every day to track the performance.
CONSFor an E-commerce website, it's not that easy to implement the Criteo script.
Vendor Response
Thank you for your review Chitta. Do let us know what issues or suggestions you had on the implementation side and we'll pass this on to our product team.
Replied December 2018
Cameron
Verified reviewer
Consumer Goods, 51-200 employees
Used daily for less than 2 years
OVERALL RATING:
4
EASE OF USE
3
VALUE FOR MONEY
5
CUSTOMER SUPPORT
4
FUNCTIONALITY
4
Reviewed June 2019
Powerful Retargeting, with a Few Downfalls
Overall, we're happy with the results our e-commerce campaigns have experienced with the addition of Criteo. Revenue and overall web traffic have increased.
PROSThe dynamic retargeting options that Criteo offers are vast and effective - we've been seeing around 2.0 ROAS since implementation with a limited budget.
CONSUnfortunately, customization options for the creatives themselves are a bit limited. For example, we've been running into issues of having the same product show four separate times in the same creative - not a professional look.
Reason for choosing Criteo
The dynamic nature of the retargeting creatives were enough to sell us on the platform.
Anonymous
2-10 employees
Used monthly for less than 2 years
OVERALL RATING:
2
EASE OF USE
4
VALUE FOR MONEY
2
CUSTOMER SUPPORT
1
FUNCTIONALITY
2
Reviewed April 2019
Machine Learning gone awry
NONE, we now use our media company to do all RETARGETING via social, google and other platforms. Criteo lost our business FOREVER.
PROSI loved Criteo at the beginning when I had an account rep. It was great when a person managed the bids, the retargeting and the software. Once that stopped and it was turned over to their inside team or "MACHINE" in Europe with NO point of contact at all, it went VERY BAD. I was very unhappy with the service overall and yanked my budget within months of this changeover.
CONSThe machine learning kept our bids accelerated way after 4th Quarter and then it overspent my budget in January in one week instead of the usual monthly budget alloted. The bids should have been reduced as of 1/1 when the traffic went down but they were not and the company did NOTHING to make up for their screwup and mishap. They even admitted it was their error!!!
Vendor Response
Thank you for your feedback, we have read your comments with interest and would really appreciate the opportunity to speak to you further about your review. Feel free to email us at reviews at criteo dot com
Replied June 2019
Artur
Verified reviewer
Retail, 51-200 employees
Used daily for more than 2 years
OVERALL RATING:
4
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
4
Reviewed July 2021
A great complement to Google and social media retargeting
An easy-to-manage, effective tool for retargeting on the basis of RTB.
PROSEasy budget management and a transparent way to define the target result. Very high efficiency. Great support.
CONSThe administration panel after the changes is less transparent and convenient to use (although it looks better). Large, unpredictable fluctuations in effectiveness (though this is a question of market behavior rather than of the software itself).
Reasons for switching to Criteo
Criteo was much more effective.