Story
About Story
Story Pricing
Contact PulsePoint for pricing details.
Starting price:
$0.01 per month
Free trial:
Not Available
Free version:
Not Available
Most Helpful Reviews for Story
1 - 5 of 19 Reviews
Anonymous
201-500 employees
Used weekly for less than 6 months
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed December 2018
Great test!
Great, hands-on help and team reporting. Overall, a really great test for native. Looking forward to hopefully testing again next year!
PROSSimple interface, easy to customize dates and drill down to creative level.
CONSNot a ton really wrong with it, at least for what we used it for.
Heather
Marketing and Advertising, 11-50 employees
Used daily for less than 2 years
OVERALL RATING:
4
EASE OF USE
4
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
4
Reviewed May 2019
Excellent customer support
CSR [SENSITIVE CONTENT HIDDEN] has made Story very user-friendly. They are both very knowledgeable, helpful, and nice to deal with.
PROSCSR are very nice to deal with. Always friendly and answer countless questions.
CONSThat you cannot bulk upload zip codes for targeting
Reason for choosing Story
We’ve had good results from campaigns running on Story.
Vendor Response
Hi Heather, Thank you for your feedback! Bulk zip code upload is a great idea and we'll definitely pass along this feature request to our product engineers. And we're very happy to hear you are enjoying your experience working with your account reps! -Story Team
Replied June 2019
Savannah
Online Media, 11-50 employees
Used more than 2 years
OVERALL RATING:
3
EASE OF USE
4
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
3
Reviewed December 2018
A marketing success story
Through this software, my company has been successful in reaching a new audience and also gaining new users. The ads typically perform well across all of our eight brands.
CONSI wish the reporting was a little better. I wish you can export the whole campaign broken out by day instead of the current limit of ten days.
Vendor Response
Hi Savannah, Thank you for your feedback, we appreciate it! We are looking into building out additional reporting capabilities when it comes to daily exports. Stay tuned for more updates from your Account Manager! -Story Team
Replied December 2018
Jonathan
Online Media, 11-50 employees
Used weekly for more than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
3
Reviewed December 2018
Review
Their support team has been great to work with. We are generating travel inspiration through our campaigns run by Story.
PROSThe ability to optimize across multiple native vendors.
CONSThere needs to be an easier integration with a Nielsen or other third party research arm in order to measure the true effectiveness of your advertising campaigns. Native advertising is often higher in the funnel, and there for you need other means to measure the effectiveness in order to avoid any potential cancellations from the client
Vendor Response
Hi Jonathan, Thank you for your feedback! We're happy to hear you enjoy working with our support team. Our newest feature, On-page Actions, helps marketers track users further down the funnel. Please reach out to your Account Manager for more information on how you can set this up. -Story Team
Replied December 2018
Anonymous
51-200 employees
Used weekly for less than 2 years
OVERALL RATING:
4
EASE OF USE
3
VALUE FOR MONEY
3
CUSTOMER SUPPORT
5
FUNCTIONALITY
3
Reviewed December 2018
YoY Improvements
We utilize Story for native distribution. When compared to other partners on the program, we noticed that Story "blasts" impressions reaching a potentially 'unqualified' audience. To avoid this, we count 'clicks' as a measure of impression to ensure they are qualified. Other than systemic differences, Story is a unique platform and account managers/customer service has recently been reliable and trustworthy (though in the past this was not the case).
PROSDashboard provides easy access to data and overall performance
CONSDashboard is not user-friendly/hard to navigate
Vendor Response
Thank you for your feedback! Story is a content marketing platform focused on user engagement. Given this, we only track and optimize to actions taken, such as clicks and page views. We measure engagement once a user has landed on the page to guarantee a qualified audience. -Story Team
Replied December 2018