The software goes beyond traditional live chat capabilities by enabling businesses to track and analyze customer behavior. With built-in analytics, businesses gain valuable insights into customer preferences, allowing for personalized customer interactions and improved overall service. Appy Pie Live Chat extends its reach beyond websites, providing an Omni Channel Experience. It supports popular social channels such as Facebook Messenger, Twitter DM, Whatsapp, and SMS, offering customers a seamless and unified experience across various communication platforms.