Pega Customer Decision Hub

Pega Customer Decision Hub is a decision automation solution that uses predictive analytics and machine learning to help business engage and profile existing and new customes. The system calculates propensity scores for every action in real time, then recommends the next best action based on the customers’ unique needs and the businesses goals. Additionally, Pega provides real-time containers that leverage hundreds of predictive and adaptive models to evaluate the content options and provide the best treatment for the customer.