About Trustpilot

Trustpilot is a customer experience management solution that helps businesses send review invitations, share reviews, manage ratings, track feedback and more on a centralized platform. It allows administrators to configure rules to automatically send review invitation emails at specific time and days.

Trustpilot provides multiple widgets, which allows employees to share customer reviews across webpages, email signatures and newsletters, optimizing sales and conversion operations. The built-in analytics tools enable supervisors to generate real-time insights into customer feedback, sales operations and overall business performance. Additionally, it lets staff members conduct a/b testing to gain visibility into webpage performance.

Trustpilot lets business...


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Supported Operating System(s):

600 Reviews of Trustpilot

Average User Ratings

Overall

4.53 / 5 stars

Ease-of-use

4.5

Value for money

4.0

Customer support

4.5

Functionality

4.5

Ratings Snapshot

5 stars

(376)

376

4 stars

(151)

151

3 stars

(29)

29

2 stars

(7)

7

1 stars

(10)

10

Likelihood to Recommend

Not likely

Very likely

Showing 1 - 5 of 600 results

September 2019

User Profile Picture

Michael from Pivot Staffing & HR Services

Verified Reviewer

Company Size: 51-200 employees

Industry: Health, Wellness and Fitness

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

5.0

Functionality

5.0

September 2019

Best review platform out there.

Online reviews are critical to our business and Trustpilot allows us to integrate, seamlessly, with Google and Facebook.

Pros

Where to start. Ease of use, customer support, online resources and, most importantly, completely customizable solutions that allow us to maximize all customer touchpoints. The customized solutions, from automatically sending out reviews to google integration, is what I like most about Trustpilot. We use Trustpilot to automatically send out product-specific review invites with every purchase. In the case that we the customer is purchasing apparel, there are apparel specific data points you can collect, like fit, fabric and quality. This is critical for us as we look to differentiate ourselves from other companies out there. Additionally, the review platform is easy to navigate and easy for the customer to leave a review. They also make it very easy to allow us to respond back to the customer as well.

Cons

The only issue that I have had with Trustpilot is when we submit evidence that a review is not authentic. It takes too long and requires too much data for them to pull the review right away. Often times we will get a slew of fabricated reviews in the middle of a large campaign and those fabricated reviews can interrupt the momentum we look to gain.

Response from Trustpilot

Replied October 2019

Hi Michael, Thanks for taking the time to leave us a review. It's always nice to hear when a customer is very happy with our service and all our platform has to offer. We know we're not perfect, and will definitely let our team know of your feedback regarding wait times around the reported reviews process. If there's anything we can help out with in the future, please don't hesitate to get in touch. Let's upgrade the world with reviews!

February 2020

Anonymous

Verified Reviewer

Company Size: 11-50 employees

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

3.0

Functionality

5.0

February 2020

Mixed feelings

Mostly positive. It's nice and easy to use. They seem relatively quick to investigate any fake reviews, which I imagine there are a lot of given the overall number of websites & companies using the service.

Pros

I like being able to easily integrate javascript widgets with our website that dynamically pulls through reviews as and when they arrive.

Cons

The cost of premium functionality for businesses. It seems high, considering it really only gives you access to a few reports, social sharing and a few other features such as requesting reviews from verified customers.

Reasons for Choosing Trustpilot

Feefo has its own merits, but from past experience - it is a little too easy to glamour your Feefo score - given that all reviews are invite only.

Response from Trustpilot

Replied March 2020

Hi there, Thanks for the review. We're glad to hear that you're enjoying integrating Trustpilot to pull through reviews. We know what we do comes at a cost, but we do have a variety of plans that hopefully match your business needs. If you have any questions about this, please don't hesitate to get in touch with your Customer Success Manager.

July 2021

Joseph from W.W. Williams

Company Size: 201-500 employees

Industry: Defense & Space

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

4.0

Value for money

5.0

Customer support

5.0

Functionality

4.0

July 2021

The Review King

Trustpilot allows us to quickly/instantly cater to the customers feedback and comcers. I feel the questions are very in depth.

Pros

In my opinion there is not another software as focused on getting the customers feedback and opinions.

Cons

I really have no complaints. Of anything there are too many features for our reasons of use.

October 2020

Michael from The Natural Sapphire COmpany

Company Size: 11-50 employees

Industry: Retail

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

1.0

Value for money

1.0

Customer support

1.0

Functionality

1.0

October 2020

Years of frustration, terrible investment

The last straw that finally pushed us to sign up with another review company (Verified-Reviews), was when a customer posted a horrible review about our company and insisted that we discount a product they wanted by 50% or they wouldn't remove the terrible review. We were not ok with extortion and thought showing Trustpilot this totally inappropriate demand from a rogue customer would result in the bad review being removed. Shockingly Trustpilot refused to take down the bad review even after we showed them proof in emails from the customer that they wouldn't remove the review unless we discounted one of our products by 50%. We had enough being taken advantage of by Trustpilots outrageous fees and contracts, then they allow customers to extort us, and customer service was horrible... we are SO glad we left!

Pros

Trustpilot had a better UI / design than other 3rd party review platforms, that eventually turned out to be a wolf in sheep's clothing mistake that our company should have recognized far sooner.

Cons

We find Trustpilot's renewal practices oppressive, with the exponential price demands, very unreasonable, and with terrible service on so many issues we experienced with their back end system. Then the amount of fake reviews being left by spammers was a daily annoyance that we had to manually flag; it became impossible to accept after we'd have multiple reviews left in a day from people leaving fake reviews on our acccount about a TV they bought, or a vacation package, it very quickly dissolved into nothing but a major headache for our team to monitor and Trustpilot's customer service was worthless.

Response from Trustpilot

Replied November 2020

Hi Michael, Thanks for taking the time to leave us a review. We're so sorry to hear that you didn't enjoy your Trustpilot experience so much. We do work really hard to combat fake reviews and any misuse of our platform, but will be sure to let our team know of your feedback. If there's anything we can do to help out in the future, please don't hesitate to get in touch.

May 2021

Mark from Voices

Company Size: 51-200 employees

Industry: Media Production

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

5.0

Functionality

5.0

May 2021

Manage and Respond to Customer Reviews with Ease

Pros

Trustpilot is well-respected amongst consumers and businesses as one of the primary sources of online reviews, so having a presence there is a must for any business. The way they allow users to manage and respond to customer reviews is very intuitive and painless.

Cons

While they provide an FAQ around how they calculate review scores, it does feel like a bit of a black box, so having an understanding of how each new review impacts your overall score would be valuable. Additionally, if a customer leaves your business a negative review, there aren't great mechanisms in place/provided by Trustpilot to reach out that customer to resolve their issues (you basically have to request Trustpilot to reach out to the reviewer on your behalf and hope they are willing to follow up with you, through Trustpilot).