InsightSUITE

InsightSUITE from First Insight is a SaaS-based pricing optimization solution that collects zero-party consumer insights, enabling retailers to make pricing and marketing decisions. The platform enables retailers to engage consumers through gamified digital surveys and construct consumer panels from social media followings. It helps collect product-level insights for assortment planning, pricing strategies, and demand capture. InsightSUITE also integrates with PLM, pricing, allocation and CRM systems to provide actionable insights for decision-making in strategy, merchandising and marketing.