CampTag

CampTag is a marketing taxonomy platform that standardizes campaign tracking and analytics. The software caters to digital marketing teams who want to improve campaign data quality and gain insights. CampTag offers a customizable UTM builder and URL generator to create standardized codes across campaigns. It goes beyond just the five standard UTM parameters and allows the creation of multiple custom dimensions for more granular tracking. The platform manages multiple naming conventions so users can maintain different taxonomies for brands, campaigns, and business units. Bulk campaign name and UTM generation, along with rules and constraints, help maintain data integrity and prevent errors. Integrations with analytics platforms like Adobe Analytics allow seamless trans...