Subbly

RATING:

4.8

(176)

About Subbly

Subbly is a web-based subscription eCommerce platform designed to help businesses build websites, enhance marketing automation, create coupon and discount codes and manage customers. Key features include order management, email marketing, shopping cart, templates, content management, recurring billing, product catalog, cancellation management, self service portal and subscription plan management. Teams using Subbly can streamline failed payment recovery, manage e-commerce purchases, charge customers directly from the admin, process payments using various payment gateways such as Stripe, Paypal and Braintree and automatically calculate taxes. With professionally designed templates, managers can design new websites using the drag-and-drop interface. Additionally, the lo...

Awards and Recognition

FrontRunner 2021
Software Advice's FrontRunners report ranks top products based on user reviews, which helps businesses find the right software.

Subbly Pricing

Plus a 1.25% transaction fee (1% on the Advanced plan)

Starting price: 

$19.00 per month

Free trial: 

Available

Free version: 

Not Available

Subbly Dashboard
Slide 1 of 4

Subbly Reviews

Overall Rating

4.8

Ratings Breakdown

Secondary Ratings

Ease-of-use

4.5

Customer Support

5

Value for money

5

Functionality

4.5

Most Helpful Reviews for Subbly

1 - 5 of 176 Reviews

User Profile

Liam

Verified reviewer

Used daily for more than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed April 2018

The whole Subbly team have been key to us launching and growing our subscription box business

PROS

We have used the software for over two years and it keeps getting better. In the last few months we have got a brand new checkout, more custom billing options and a new referral program. It has everything you need to run a successful subscription box business. My favourite part is the fact it is so easy to use.

CONS

I am happy with Subbly. It has all the features we need to run our business. If you are thinking of launching a subscription box business use subbly.

Rachel

Retail, 1 employee

Used daily for less than 12 months

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed January 2022

I stand by my previous review "BEST. CHOICE. HANDS. DOWN."

Where to begin...? I was struggling before I found them. I was struggling to get my subscription up and running, dropping money into another site that wasn't as attentitve to it's customer's/subscriber's needs even though they offered a marketplace. But then a sale through the marketplace would've taken what little 'profit' I'd have made off of the sale... and then came Subbly. The resources on their site are up to date. I've gotten multiple video explanations, on the backend of MY subscription store, showing me exactly where to go and what to do pertaining to whatever questions I may have asked. They give you the tools and resources you need for success and if you need that little bit of help along the way to figure things out because you got stuck? The staff are there to help you 100%. Seriously, I can't say enough good stuff about the staff. And the fact that Subbly makes a live chat a priority for their subscribers to reach out as issues arise? I don't have to wait a week or more for help with something that could literally take 2 minutes to answer. Remember in Pretty in Pink when Ducky takes Andie to Prom and then she ends up leaving with Blane? But just as you're feeling sorry for Ducky there is that girl who waves him over and you know he's going to be okay? Well I was Ducky and Subbly was that girl waving me over. Weird analogy I know. But I feel like I'm going to be okay with Subbly.

PROS

It's not wordy in the instructions. It's clean. It's concise. It's easy to manage on my own('cause let's face it starting out, we're doing it all ourselves)! It's easy on the eyes on the screen even if sitting and working at the computer for a long time (as we do).

CONS

In the website builder I get "Product" and "Products" mixed up... but that's more of a user error than anything else!

Reason for choosing Subbly

The price is good for the services offered, and they deal exclusvely with Subscriptions, and seriously having that customer service assist you when you run into a new situation or a hiccup in your website or an issue with the backend of your account. It's priceless. I can say with confidence I can type them a problem I've encountered and I KNOW someone will get back to me shortly so I can still be working at my computer on other stuff while I wait and I don't have to worry if I will hear from them a week later. I can live without a marketplace (although i wouldn't necessarily object to one happening, but then perhaps it would take away from the amazing subscription business customer service they provide if they tried to do too much). Besides they provide insight into how to market your business. So take the time and check out their resources they provide; they have great visuals and are concise insights to market your business. A lot of the time if I don't want to surf around on the Subbly resources I just google whatever help I need and add the word subbly and it brings me to the Subbly resource I need on their site!

Emily

Food & Beverages, 1 employee

Used daily for less than 12 months

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

4

EASE OF USE

3

VALUE FOR MONEY

5

CUSTOMER SUPPORT

3

FUNCTIONALITY

4

Reviewed September 2020

A good starting place for your subscription business

A great place to quickly and cheaply setup your Subscripton business. A bit glitchy and a bit simplistic but it works to get you off the ground without breaking the bank.

PROS

*Most things you need to get going are in one place and that you don't need to bolt on and pay for apps (you do but less essential compared to Shopify) * Quick responses from customer service * The customer's account for managing their subscription is excellent, much clearer than Bold/Shopify. * Quick and easy to build a site without any coding * Much cheaper than what you'd end up paying for Shopify/Bold * The ability to start subscriptions in the future and have the customer decide how many reoccurrences they want for their gift.

CONS

* Lack of shipping options for customers - proves difficult to have a profitable one price fits all option * Somewhat defensive customer service responses * Glitchy - had to re-save sections 20+ times * No show-cart step * No stock control/variants for non-subscription items * Limits to what you can do on the site, mobile and tablet aren't completely intuitive/customisable/responsive * Customers can't have more than one subscription in their basket

Vendor Response

Thanks for your feedback! We're always looking for ways to improve and in fact lots of the things you have mentioned are already being solved as I write this and we can't wait to deliver those to you.

Replied October 2020

Charmaine

Retail, 1 employee

Used daily for less than 12 months

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

4

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

Reviewed July 2021

The best way to start a subscription business.

The best customer service you will ever find. They go above and beyond. Seriously, I have been putting them to work (unintentionally but I needed a lot of help/had a lot of questions) and they have graciously completed every task and answered every question.

PROS

It really is built subscription first. Where you would need a lot of plug ins and connecters to get started on other platforms like Shopify or WooCommerce, it's all built right in. So it really ends up saving you money because you don't have to pay for a lot of apps.

CONS

>The emails that are triggered need to be able to come from a white labeled domain. >There is no direct integration with ANY CRM software. You would think at least salesforce or HubSpot, but nope. This isn't as big of a deal while I am still in beta but this is very important to me for scaling purposes. >There is currently no public API so I can't even get a developer to program an integration for me. But I have been informed a public one will be coming Fall-ish 2021.

Reasons for switching to Subbly

WooCommerce isn't quarterly subscription friendly even with the subscriptions add on. It was also clunky and lacked the ease of use on both the customer and back end sides.

Vendor Response

Dear Charmaine, thank you very much for your review! Our focus is always on our customers and on providing the highest possible level of service to them. We're sorry to hear that some features are not working as you expected them to, however, your detailed feedback will help us look into these issues and fix them. We take such feedback very seriously and have created a page, where you can request improvements to the existing features or even tell us about some new features you'd like to see, you can always share your ideas with us here https://subbly.canny.io/feature-requests.

Replied August 2021

Heather

Apparel & Fashion, 1 employee

Used daily for less than 12 months

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed April 2021

Best Subscription Platform I've found!

I thought the platform was awesome, the live chat/assistance was stellar, and the customer experience was excellent. I think you all are doing a fantastic job! I could tell that this platform was made for subscription boxes - whereas most sites are websites that are adding a part for sub-boxes, and it made a huge difference! Set up was easy for my pages, my products, my pricing options, and the customer journey. Everyone commented on how beautiful and easy to use my Subbly site was! I'm going to be telling all my colleagues and business-buddies about Subbly.

PROS

Subbly is very easy to use, and the help sections and chat are great! I like most that the software is built to be for sub-boxes specifically, it's not a platform that is just adding a part for subscriptions. Big difference!

CONS

I didn't like how I had to make a different product listing for each size t-shirt. It would be optimal if there was a drop down on the product page to allow for that selection. I think it was a bit confusing to people, seeing the same photo 5 times, only difference being the size. It was hard to indicate that the size was the part that was different in the titles.

Reason for choosing Subbly

Price competitiveness, and how quickly I was responded to in the chat, as a possible customer! Other companies had an 'email us your question' format, but I was able to just chat in to Subbly and get my questions answered even before I signed up. That made the decision 100x easier. I also like how i could make the charges be on the same day to my subscribers, and I didn't have to use an additional app to get that done as with other sites. I watched a bunch of YouTube comparison videos, and decided that the back end of Subbly was easier to use, and the analytics easier to interpret and use than other platforms.

Vendor Response

Dear Heather, thank you for the kind words about our team! Your review means a lot to us and lets us know we're on the right track!

Replied August 2021