Real Magnet Software


 

Real Magnet is a cloud-based marketing automation solution for small, midsize and large businesses. Primary features include email marketing, social media and mobile campaigns, inbound marketing, predictive analytics and consulting.

Other features include campaign templates, workflow builders, campaign return on investment (ROI) analysis and branded landing pages. It offers a content editor to design campaigns. Campaigns designed within the system can be accessed on mobile devices. Users have access to cross-channel analytics capabilities with click- and recipient-level reports that highlight top performing campaigns and the engagement ratio of a campaign.

Real Magnet offers integration with social media platforms and major customer relationship management (CRM) solutions such as Salesforce and Microsoft Dynamics.

It also offers an API framework for connection with third-party applications. Customers include American Red Cross, Drury Hotels, IEEE, Kiplinger, Lions International and Viacom.

 

Real Magnet - Lead scoring
 
  • Real Magnet - Lead scoring
    Lead scoring
  • Real Magnet - Email campaigns
    Email campaigns
  • Real Magnet - Custom landing pages
    Custom landing pages
  • Real Magnet - Social media integration
    Social media integration
  • Real Magnet - Standard templates
    Standard templates
  • Real Magnet - Marketing automation report
    Marketing automation report
Supported Operating System(s):
Web browser (OS agnostic)

40 Reviews of Real Magnet

Showing 1-20 of 40

 

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November 2018

November 2018

RealMagnet Marketing Automation Review

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

Lots of extra design features, good user interface, great customer service

Cons

So many things to use, hard to keep track of everything!

Review Source: Capterra
 


November 2018

November 2018

My Higher Logic Experience

Ease-of-use

Functionality

Product Quality

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality

My overall experience is very good and what is best about Higher Logic is the support you get from their team.

Pros

Easy to use and intuitive. You can make effective eblasts in very little time.

Cons

I don't have anything negative to say about Higher Logic.

Review Source: Capterra
 


November 2018

November 2018

Real Magnet Review

Ease-of-use

Functionality

Product Quality

Customer Support

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Support
Pros

Easy to learn the different components, I was able to use very quickly after logging in.

Cons

- Lacking in capabilities compared to other platforms, such as salesforce marketing cloud, act-on, eloqua.
- not the best experience with customer support

Review Source: Capterra
 


November 2018

November 2018

Great Email Platform

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

Easy to use and create nice email campaigns

Cons

Sometime what you see is not what you get when creating an email.

Review Source: Capterra
 

Kimberly from National Society of Professional Engineers
Number of employees: 11-50 employees Employees number: 11-50 employees

November 2018

November 2018

Real Magnet makes messaging possible

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

We've been using Real Magnet for years. We're on the road to integrating it with our Abila AMS. We just need to get more of our staff up to speed and use Real Magnet to its full capability. (I also really really enjoy the staff who have been with Real Magnet for years - so helpful and knowledgable and friendly)

Pros

Ease to use.
New interface /Zones/color templates are so helpful
Easy to create and review responsive design
Dynamic content makes changing up the messaging and segmenting so much easier
tracking results is helpful
ability to link to social media saves staff time

Cons

Uncertainty about the future of the product. Subscription set up (unsubscribes) take great planning.

Review Source: Capterra
 


November 2018

November 2018

My Higher Logic Experience

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

The marketing automation tools are very helpful

Cons

There could be a bit better ease of use.

Review Source: Capterra
 


April 2018

April 2018

Realmagnet is presented as this great thing, but there are many restrictions for money

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

If you use iMIS, it is really great to integrate and have updated mailing lists. the flexibility with WYSIWYG creator for messages is also pretty great.

Pros

We use this software mainly because it is the only one we've found that integrates with iMIS. Our groups populate each day so our messages go to our updated membership. The amount of flexibility to message creation is the best!

Cons

its not that user friendly, the social media aspect is clunky and doesn't work properly for twitter. It is very difficult to get things written back correctly to your database.

Review Source: Capterra
 

Tom from International Foodservice Distributors Association (IFDA)
Number of employees: 11-50 employees Employees number: 11-50 employees

July 2017

July 2017

Real Magnet has been a key part of our marketing efforts for 10+ years. The support team is great!

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

The support team is top notch and they are always able to assist me in whatever challenges that I run into. The staff is very knowledgeable and easy to communicate with. I have used other email marketing platforms and Real Magnet's ease of use and analytics are a step above.

Review Source: Capterra
 

Jennifer from Virginia CLE

June 2016

June 2016

Great Product

Ease-of-use

Product Quality

Customer Support

Ease-of-use
Usability
Product Quality
Quality
Support

We've used Real Magnet for years to market our continuing education courses and legal publications. I can't imagine using anything else. It is easy to use and has strong reporting and tracking capabilities. When we've needed it, the customer service is instantaneous. Where can you get that these days? Can't recommend Real Magnet enough.

Review Source: Capterra
 

Jariel from Trxade

April 2016

April 2016

The Best... (Drops the Microphone and walks away)

Ease-of-use

Product Quality

Customer Support

Ease-of-use
Usability
Product Quality
Quality
Support

I can't say enough about my relationship with RealMagnet going on 6+ years.

With over 20 Million emails sent I am a fan of everything RealMagnet!

I strongly recommend them... Great user support as well! To me that is the differentiator between okay, and just phenomenal! They are phenomenal!

Review Source: Capterra
 

Dave from American Speech-Language-Hearing Association

March 2016

March 2016

Excellent Platform, Excellent Support

Ease-of-use

Product Quality

Customer Support

Ease-of-use
Usability
Product Quality
Quality
Support

We have used Real Magnet for nearly 5 years, and it has been a great experience. I have found the interface to be intuitive and the platform to be unflinchingly reliable. Further, RM's template creation tools, database integrations, and array of reporting options have provided great value. Of equal importance, support staff and developers are highly responsive and adaptable to our changing needs.

Review Source: Capterra
 

Brian from San Jose State University Alumni Association

February 2016

February 2016

Solid platform for organizations

Ease-of-use

Product Quality

Customer Support

Ease-of-use
Usability
Product Quality
Quality
Support

We have used Real Magnet for seven or eight years and have found the platform to be reliable, flexible and responsive. When were facing deliverability challenges with a major provider, their team worked hard to help us improve that ... And at the same time, small details are always addressed quickly at support. The flexibility of templates for inexperienced users and the ability to import raw code for others suits our needs perfectly.

Review Source: Capterra
 

Samantha from Medical Association of Georgia

February 2016

February 2016

Straightforward, high quality product

Ease-of-use

Product Quality

Customer Support

Ease-of-use
Usability
Product Quality
Quality
Support

Our organization has used Real Magnet (RM) for more than a decade and I personally have 4 plus years experience with the software. Its CMS is intuitive and straightforward. RM also hosts numerous training sessions to help beginners learn the basics. I took advantage of these when I first switched careers from government relations to communications. Their staff is also extremely helpful and patient. I can attest that they are always doing their best to find solutions to our organization's challenges.

Review Source: Capterra
 

Kimberly from Americans for the Arts

February 2016

February 2016

Real Magnet tool helps us achieve our communications goals

Ease-of-use

Product Quality

Customer Support

Ease-of-use
Usability
Product Quality
Quality
Support

We've been using Magnet Mail for the past 13 years and have not once encountered problems. Over that time, the product has continually gown and updated it features, keeping up with trends in technology. They are a rare find in that it always a delight to call customer service. I know I'll get answers and help I need. They have become a key partner in my organization's communications strategies and the Real Magnet tool helps us achieve our communications goals at every turn.

Review Source: Capterra
 

Joe from NAHB

February 2016

February 2016

Strategic Account Manager's make all the difference

Ease-of-use

Product Quality

Customer Support

Ease-of-use
Usability
Product Quality
Quality
Support

Real Magnet is a great option for email marketers and businesses. In addition to standard one-time emails addressed to your contacts list, you can choose from several types of advanced email campaigns, including marketing automation, RSS emails, and A/B split tests.

With Real Magnet you can get access to a great assistance program that pairs you with an email marketing expert to help you take full advantage of your marketing opportunities. This is a great service for customers that don't have the time to research the finer points of email marketing or to sit down and develop a strategic marketing plan themselves. Your Real Magnet Strategic Account Manager researches your business in advance in order to come prepared with ideas and strategies you can use to promote your business effectively.

Real Magnet offers webinars, product tutorials, user guides, and archives of hints and tips to help you master virtually every aspect of email marketing. If you're looking for some more formal instruction, you can even sign up for the company's expanding group meeting RMUG.

Review Source: Capterra
 

Coumba from AccorHotels

February 2016

February 2016

Good Email solution; Great Support!

Ease-of-use

Product Quality

Customer Support

Ease-of-use
Usability
Product Quality
Quality
Support

Our company has been using Real Magnet for years now and we are satisfied with this email solution. Intuitive, easy to use and practical. Great support team! Our Account Manager, Mary G., is doing an amazing job!

Review Source: Capterra
 

Lauren from NSTA

February 2016

February 2016

Rumor Has It... Real Magnet

Ease-of-use

Product Quality

Customer Support

Ease-of-use
Usability
Product Quality
Quality
Support

As a DC association insider, I hear all the rumors about Real Magnet. Having been their (very happy) client for several years, I am uniquely positioned to set the record straight. So, here are the answers to your burning questions.

Q. Are there really zombie spam trapper bots who will devour your online reputation?
A. TRUE. There are. And Real Magnet (RM) will slay them for you.

Q. Is it true that RM employees never sleep?
A. Hard to say. They answer the phone whenever I call, so I'm inclined to believe this one.

Q. Will there be a tribute to RM at this year's Super Bowl?
A. False. That honor goes to David Bowie, but you may hear his music if you sign up for RMUG 2016!

Q. Are Canadians really different from the rest of us?
A. TRUE. And if you don't know how, you better ask RM before you send out any big mailings.

Q. Is RM idiot-proof?
A. True... I've tested this personally.

Q. Do you need to stay up nights worrying about deliverability issues?
A. FALSE. Let the non-sleeping RM employees do that for you!

Q. Is Catherine Curtin a direct descendant of Jesus Christ?
A. Cannot confirm or deny, but she has saved me more than once!

Review Source: Capterra
 

Patrick from Beacon Hotel

February 2016

February 2016

Optimized & Great for Marketing Campaigns

Ease-of-use

Product Quality

Customer Support

Ease-of-use
Usability
Product Quality
Quality
Support

I've used this platform for years now, and they've really done an impressive job in optimizing the content editor; making it easy to use & and more importantly - stable. For users needing a fast way to check your CTR %, download their app too - great to show it off in real-time..

Review Source: Capterra
 

Jackie from The Long & Foster Companies

February 2016

February 2016

Easy-to-use email marketing program

Ease-of-use

Product Quality

Customer Support

Ease-of-use
Usability
Product Quality
Quality
Support

Magnet Mail's email marketing solution is easy-to-use for both expert designers and novices. We can create templates that can be reused as needed, saving us valuable time, and we have the flexibility to design one-of-a-kind emails should we need to do so. They also offer an enterprise-level solution that's ideal for a large company like ours, giving us the ability to create multiple accounts for various business lines and provide access (at varying levels) to numerous employees. Nonetheless, there are improvements that could be made, such as making responsive email templates and streamlining the back-end processes of creating, sending and tracking an email.

Review Source: Capterra
 

Dexter from Natural Gas Intelligence

February 2016

February 2016

Customer for 12+ years

Ease-of-use

Product Quality

Customer Support

Ease-of-use
Usability
Product Quality
Quality
Support

Great Marketing Automation, Interface. Unparalleled customer support. We are now in the process of setting up a site popover will drop visitors' emails directly into a Marketing Automation drip campaign. Next step is an ip tracking tool so we can marry a visitor's browsing history to their email once they register. Good stuff. Good people at a fraction of the cost of the enterprise solutions.

Review Source: Capterra
 
 
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