Julius

RATING:

4.5

(103)

About Julius

Julius is a cloud-based influencer marketing solution that offers tight integration with social media platforms and allows businesses to find and engage with top-performing content creators on various networks. The platform enables search across major social media sites, including Facebook, Twitter, Instagram, Pinterest, YouTube and Twitch. It comes with several tools such as a workflow management system and campaign management module.

Awards and Recognition

FrontRunner 2023
Software Advice's FrontRunners report ranks top products based on user reviews, which helps businesses find the right software.

Julius Pricing

Contact JuliusWorks for pricing details.

Starting price: 

$24,000.00 

Free trial: 

Available

Free version: 

Not Available

Julius with HYPR audience overlap

Julius Reviews

Overall Rating

4.5

Ratings Breakdown

Secondary Ratings

Ease-of-use

4.5

Customer Support

5

Value for money

4.5

Functionality

4

Most Helpful Reviews for Julius

1 - 5 of 103 Reviews

User Profile

Ellen

Verified reviewer

Public Relations and Communications, 51-200 employees

Used daily for less than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

4

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

Reviewed January 2023

Amazing platform!

We've been using Julius for 2 years and rely on the platform heavily for our agency. The customer service has been amazing and the platform delivers accurate data needed for our clients.

PROS

The customer service, discovery function and brand search tool are the most beneficial for our team.

CONS

It would be great if Julius provided monitoring without the need for authentication.

Tucker

Sports, 11-50 employees

Used daily for less than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

4

EASE OF USE

4

VALUE FOR MONEY

4

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

Reviewed July 2020

Helps us daily

Julius helps me identify the best matches for athlete endorsed campaigns. Decisions are made based on target market, reach, pricing, and athlete interests. Julius helps me greatly in all of these categories. The customer service team has been awesome as well. There have been a few instances where we had a really quick turnaround on getting an athlete added to Julius, and they worked with me to get those added before their usual turnaround time which is going above and beyond.

PROS

I love the ability to apply filters to reach a very specific target market. Julius is so helpful in this process. Specific parts of the software that I really enjoy include the agent contact information, follower demographics, and the ability to see a bio on the athlete as well as ailments and interests.

CONS

I would love a feature that allowed for easier calculations with age for target market. Julius breaks down the target markets >16, 17-19, 20-24, 25-29, 30-34, 35-39, 40-49, and 50+. This is great, except if I want to know how many followers the athlete has under the age of 35, I grab a calculator and add up the first 5 groups. If there was a way to filter this so I don't have to add them up each time, this would save a lot of time.

Vendor Response

Thank you for your input here, Tucker! Glad to hear you are gaining so much value from Julius vetted data approach. We appreciate your feedback on the age brackets and have shared it with our product team for review.

Replied July 2020

Annie

Marketing and Advertising, 201-500 employees

Used weekly for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

3

EASE OF USE

5

VALUE FOR MONEY

3

FUNCTIONALITY

3

Reviewed July 2020

Great Tool but Many Discrepancies

It is great from a strategic standpoint, it just isn't as helpful when it comes to actually gathering contacts to reach out.

PROS

The information about social media reach is very helpful when determining if an influencer is right for your project.

CONS

I have found that there are many discrepancies with the contact information. I often have to go check IMBDPro which always has the correct contacts for Agents/Managers.

Vendor Response

Thank you for your feedback, Annie! We have shared your input with our research team regarding contact information.

Replied July 2020

Lily

Marketing and Advertising, 11-50 employees

Used weekly for less than 2 years

Review Source: Capterra

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

4

CUSTOMER SUPPORT

4

FUNCTIONALITY

4

Reviewed October 2023

Julius is helpful in sourcing accurate influencer data

PROS

Julius specifically has a great search tool, making it easy to add filters and get really specific with the criteria and generating helpful results.

CONS

It's a bit expensive, and it isn't a tool that we lean on for campaign management.

Amy

Apparel & Fashion, 10,000+ employees

Used weekly for more than 2 years

Review Source: Capterra

OVERALL RATING:

5

EASE OF USE

4

VALUE FOR MONEY

3

CUSTOMER SUPPORT

4

FUNCTIONALITY

3

Reviewed August 2023

Calzedonia Group Review

Customer service is amazing, they are always available via email and phone call to troubleshoot any issues or answer any questions.

PROS

Very useful search and campaign tracking functionality. It's helpful to be able to search for influencer stats such as engagement rate, audience demographic, brand partnerships, etc. so we can correctly decide if they are worth the investment.

CONS

Sometimes the influencer stats are inconsistent across different influencer marketing platforms, but that could be due to different measurement capabilities.