We have enjoyed working with them, and I do believe that it's a benefit to have them as a partner, but it's difficult to track appropriate ROI due to the nature of the product.

Their product gives us the opportunity to sort our vehicles based on certain criteria, and build custom marketing campaigns for the ones that show to need the extra attention.

It's difficult to track our conversions to know if someone is purchasing due to LotLinx targeting them, or if they found us some other way. A sale is a sale, but it's difficult to track the source to determine proper ROI.