When I organized a virtual summit, I spent some time looking into platforms for hosting video content and I came across Wistia over, and over, again. It was a familiar name to me because many people in my space used it, so I decided to give it a try. I have to say that out of everything Wistia does, the one thing I think really sets the platform apart it its video player and how it empowers Wistia users. Aside from the look of the player, which you can really make match your branding colors, you can decide what features to include (and exclude) from the player, and decide what happens once a video is finished. Plus, you can set the privacy settings when it comes to your videos so that they can be embedded only on domains you pick, anywhere on the internet or nowhere at all other than on your Wistia channel. This is ideal especially if you sell video content, like in the case of a video course, virtual summit or digital workshop.

The one thing I was a big fan of, when it comes to Wistia, was the fact that the pricing was tied to the bandwidth. I know that this isn't something that's unique to Wistia but isn't necessarily ideal. Basically, the more people watch your video content, the more bandwidth is used and the higher your Wistia membership invoice is going to be...

Very positive. With the ability to setup turnstiles and gated videos, we were able to integrate them into our inbound campaigns. Also, linking videos to our ecom website allowed us to demonstrate a clear ROI after the first couple of months.

Easy and intuitive interface to manage, deploy and track all of our videos. You can then configure each video to allow or not allow customers to share, download, etc. Super easy to embed videos on your websites or within email campaigns. Also like that solution allows you to easily convert your videos to various sizes, dimensions and file fomats.

The Soapbox offering, which is a free tool that allows users to make videos, is great but its setup as a separate offering. Would be most ideal if this was more integrated into the base Wistia platform.

What I like most about Wistia is that it supports a large number of formats and automatically manages downsampling. Which means that the platform internally generates several versions of the same video to release the most appropriate depending on the connection speed of the person who needs to watch the video.

The least I like about Wistia is that you can only create a free account with limited options that allows you to upload up to 50 videos, to upload in large amounts must be paid.

It's been amazing so far

What I loved most about this what is the moving GIF animations that it allowed us to have for our videos which are very engaging it's what caught my attention right away.

It's a little expensive being $100 a month for smaller agencies or developing SMBs. It's also very limited editing software but I understand if this is not an editing tool.