Annum

RATING:

5.0

(3)
Overview

About Annum

Annum's integrated marketing calendar is beautiful, intuitive, and provides universal visibility of all channels so you can see everything that's in market, identify opportunities and gaps, and create stronger integrated campaigns. It allows users to set up built-in holidays and observances, manage budgets, connect tactics to strategy, and integrate with project management and production tools. The Lead/Nested Plan structure supports enterprise organizations with connected calendars in a parent-child relationship so they can share campaign plans and templates with multiple business unit calendars, view multiple business unit calendars side by side, and gain full visibility across the entire organization.

Annum Pricing

FOR SMALL AND MID SIZED BUSINESSES >> Pricing is per Plan with unlimited seats to foster collaboration. Each business or brand is set up on their own unique Plan. FOR ENTERPRISE >> With our Lead and Nested Plan structure enterprise organizations can set up connected marketing calendars in a parent-child relationship. Pricing based on plan structure and concierge service needs.

Starting price: 

$99.00 per month

Free trial: 

Available

Free version: 

Not Available

See all marketing channels in one integrated calendar view. >>> In the Monthly view - long running paid media appears above a day grid with tactics color coded by channel so you can see everything in market while planning daily social posts, emails, etc.
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Annum Reviews

Overall Rating

5.0

Ratings Breakdown

Secondary Ratings

Ease-of-use

4.5

Customer Support

5

Value for money

5

Functionality

4.5

Most Helpful Reviews for Annum

3 Reviews

Ashley

Staffing and Recruiting, 201-500 employees

Used daily for less than 12 months

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed January 2024

Finally a multi-channel calendar view for marketers!

PROS

Annum has been a backbone of our content and campaign strategy at a B2B organization. We've had the opportunity to onboard multiple teams and have several users that are in this tool every day adding activities and strategic plans. It serves as a tool for those doing tactical work as well as for our c-suite executives to see what is going on with our channels. There isn't another tool on the market that tops it and does what you need. We like how it's pre-built for marketers (with channels, campaigns, tactics), easy to use, color coordinated, and customizable. The several views help our multiple stakeholders get the exact view they are looking for and help them understand our campaigns and objectives. It's been essential to our marketing success!

CONS

There really isn't anything that we don't like about it. The team at Annum has been amazing to quickly answer any question we have, train our large team, and also take into account any feedback we've provided to make the experience even better. We're seeing new features come out fast and they've been great additions to the experience.

Reason for choosing Annum

There truly aren't any other marketing planning calendar tools on the market. Your project management tool is different, this is truly a planning tool that helps with detailing what's happening when to help with making strategic decisions. This and your project management tool can talk to each other, but this is separate and a need in the market.

Reasons for switching to Annum

Smartsheets or other calendar tools requires you to build the calendar, drop downs, etc from scratch. This can take a lot of time to get right (took us about a year). But with Annum, the drop downs, organization, etc. is already done for you. Implementation is seamless and we were able to get a calendar view of activities up and running within days of implementation.

Vendor Response

Ashley - thank you for the thorough review! We truly enjoy working with you and your team on new feature development!

Replied January 2024

Lesa

Commercial Real Estate, 1,001-5,000 employees

Used daily for less than 2 years

Review Source: Capterra

OVERALL RATING:

5

EASE OF USE

4

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

3

Reviewed December 2023

Amazing Tool for Managing & Scheduling Content

PROS

Annum has helped our team manage our content workflow and increased our efficiency! We primarily use the tool for channel planning and I particularly appreciate the features that allow the team to sort and adjust the view. I cannot recommend Annum enough - and bonus, the smart team behind this tool provides top notch customer support with impressively short response times.

CONS

The are a couple of features that would greatly help with our content planning - namely a 'parking lot' option for ideation - but it sounds like this is coming soon and we are thrilled.

Vendor Response

Lesa - Thanks for the review! We have the "parking lot" feature bundled with a few others that will be up next. We'd love to get your feedback on our plan. I'll send you a note to set up time.

Replied December 2023

Mariana

Hospital & Health Care, 1,001-5,000 employees

Used weekly for less than 12 months

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed October 2023

Great tool for marketing integration and content planning

PROS

Annum allows various teams in Marketing, digital, communications, internal relations and social to quickly see what everyone is working on, how things can be leveraged across channels and platforms, and what goals are being met by each element of the integrated Marketing plan.

CONS

Still getting the teams to fully explore what others are doing - not just their part on it. It is not an Annum issue, but culturally it is hard to break silos

Vendor Response

Thanks for the review Mariana! I'm looking forward to sharing our "Integrated Planning Best Practices" talk and proven frameworks with your team.

Replied November 2023